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Linkedin 101

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Linkedin Basics and tips , presented by AUB's Online Collaborative club. …

Linkedin Basics and tips , presented by AUB's Online Collaborative club.

Part of Social Media 101 Workshop.

Published in: Education, Technology, Business

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  • 1. Social Media 101AUB’s Online Collaborative
  • 2. By Jane Wong
  • 3. Linkedin : Why use it?• Manage your professional profile and brand• Network• Share your expertise and knowledge• Uncover opportunities
  • 4. Build a Killer Profile
  • 5. Profile Tips• Use a professional, timely photo• Fill out your profile information• Really express your personal brand in your summary• Use an email address you check frequently
  • 6. Profile Tips• Custom Web site •Your own website/blog/portfolio •Your company’s website •Any website you have contributed in
  • 7. Profile Tips• Add a vanity URL
  • 8. Profile Tips• Add a Connect to your Twitter account – Display your Twitter account or not – Share tweets in your LinkedIn status – Show rich link display
  • 9. Profile Tips• Add sections – Certifications – Patents – Languages – Publications – Skills
  • 10. Profile Tips •Import your resume •Resume Builder
  • 11. Privacy
  • 12. Privacy •Who can view my profile? •Can people see that I viewed their profile? •What privacy settings are available to me?
  • 13. Control your public profile
  • 14. Leverage LinkedIn
  • 15. Leverage LinkedIn• Ask Questions• Search Answers• Answer questions• Join groups• Start & follow discussions
  • 16. Leverage LinkedIn• Ask for recommendations• Recommend others.
  • 17. Leverage LinkedIn• Applications – Company Buzz – Reading List by Amazon – Portfolio Display
  • 18. Leverage LinkedIn• Invitations• Introductions• Messages• InMail
  • 19. Leverage LinkedIn• How do I invite people to connect with me? – Search by name – Search by email – Import your contacts
  • 20. Leverage LinkedIn• Find a Job – Include link in your email signature – Write guest blog posts and include a link – Set your profile to “Full View” – Check out the company – See where others with your skills work – Research your interviewer
  • 21. LinkedIn Etiquette
  • 22. LinkedIn Etiquette• Do I accept an invitation from someone I don’t really know?• Should I send invitations to people I don’t know?•
  • 23. How do I get recommendations? Leverage LinkedIn