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How my magazine appeals to my target audience
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How my magazine appeals to my target audience

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  • 1. HOW MY MAGAZINE APPEALS TO MY TARGET AUDIENCE Amy Turner
  • 2. COLOURS Colours on the front cover – The colours I have used on my front cover is pink, purple and yellow. The reason that I chose these colours were because they are all conventional to a pop genre magazine, and therefore appeal to the target audience – I know this as I found through my research of the genre and in my surveys of my target audience that these colours are most appealing to them. The reason for using pink and purple is because they connote girls and which is closely linked the pop genre connotations so will appeal to the audience. I used the colour yellow because it is typically used on pop genre magazine to make important information stand out as by the use of highlight but also to stand out above the contrasting background, therefore making it easier to read.
  • 3. COLOURS Colours on the contents page – I have used mostly the same colours as the ones I have previously used on my front cover, the reason I have done this is to achieve the idea of a house style which I carry throughout my magazine so the target audience can make an comparison between the colours, as I did with the fonts I used. I have used the colour yellow to appeal to the audience by showing them the important information within the magazine. This would help them find the navigation around the magazine easier. Overall the colour yellow on my contents page is conventional and appealing the audience.
  • 4. COLOURS Colours on the double page spreadI have used the same colours as the previous two page to complete the house style of my magazine. I have used the colour purple also in my mise-en-scene as she is wearing as purple top, this will help for the audience to make a comparison between the artist and the article. I have used the colour pink on the idea of dominance – it is the most frequently used colour on my magazine pages. It is also targets the audience as the colour pink it normally associated with girls, so by the use of the colour they will be able to make an association between them and the magazine. The majority of my double page spread is the colour pink, so I have used the colour purple on the artists name so it stands out above the rest, attracting the reader towards this.
  • 5. FONTS Fonts on the front coverThe majority of my front cover includes serif fonts, the reason for this as it is more appealing for my audience. The reason for this is because they connote girls and fun. Therefore would appeal to my target audience as this is what appeals to them in a real magazine. I have used a different sized for my coverlines to draw more attention towards my main headline. Overall my fonts used are all conventional of the genre because they’re serif fonts with the pop feel, they’re all bold and stand out and draw the reader in because it stands out above the background. So the appeals to the target audience well.
  • 6. FONTS Fonts on the contents page – I have used mostly the same fonts as the ones I have previously used on my front cover, the reason I have done this is to achieve the idea of a house style which I carry throughout my magazine so the target audience can make an comparison between the fonts, as I did with the colours I used. The fonts that I have used all stand out to the reader because they are fairly bold, which is conventional to the pop genre magazines and also appeal to the target audience because this is the style that is related to the genre. The colours of the fonts also help to make them stand out bold which makes the page easier to read. I have also used a bold font on my headline of my contents page, the reason is because it stands out and is one of the first things you look towards, which is appealing for the target audience.
  • 7. FONTS Fonts on the contents page – I have used serif fonts again on my double page spread, to which I then could carry on my house style. I have used bold fonts for “OMG” I did this to make sure that it stood out above the pink background which would make it appealing to my audience as it is eye-catching. I have used a serif font on my pull quote which would show variety within my magazine. I have used a smaller font for my body text so the audience would be more interested and drawn to the title, which is appealing because it is expected to have a bold title. The font is also appealing as because of the incorporation of the house style colours.
  • 8. CONTENTS OF MAGAZINE Contents of front cover – My magazine is a pop genre magazine, therefore I knew that my target audience would be interested in pop music information, gossip and clothing styles, I know this because of my research beforehand. I have included clothing styles as that is my target audiences main interests because they are mainly the younger generation so would be interested in following the celebrities styles as this is what they would be familiar with. I have also used pull quotes which would attract the audience to them as by their shocking/interesting content of them. The reason I did this was because they like to know about the celebrity gossip so this would encourage them to read the magazine.
  • 9. CONTENTS OF MAGAZINE Contents of contents page– My contents page is conventional as it includes all the conventions with is suited to a pop genre magazine as it incudes; 5 categories, annotated front cover, visual images and an editors letter. The 5 categories would appeal to the target audience as they incorporate stories which are based around their interests, which I found out when I did my research into them. The use of the editors letter appeals to the target audience as they are making a connection between themselves and the reader – making the magazine feel more personal. It also gives the a quick and brief introduction to what the magazine includes which they would find helpful. I have used the idea of visual images as the audience appreciate more images compared to text, making it easier for them to understand.
  • 10. The contents of my DPS appeals ONTENTS OF MAGAZINE to the target audience because it includes conventions items such as one large image on the right of the page, an article separated by relevant cover lines, question and answers and page numbers. The article is appealing because the language used is informal and includes slang words which is appealing because is is regular language for the target audience, which they use in their everyday dialect. An example of this is “OMG” as it quite shocking. They find it appealing because the large image draws in the reader, then the use of the stand first on my double page spread to give the audience a quick overview of what the article is going to contain and encourage them to read, this is appealing the audience because it means they can find out some quick and easy information which they can understand, and they get the decision whether they would like to carry on reading. Then the kicker catches their attention and makes them want to read the article, to which they then follow the interview which is basic and easy to read, which they would find appealing as they are a young and immature audience. C
  • 11. IMAGES Images on front cover – The images that I have used on my front cover are conventional and appealing to the target audience because the majority of the artists within them are around the same age of my target audience, this would be appealing because they would be able to make a comparison between themselves and the artists. The images will also be appealing as by their facial expressions and body expressions. The reason is because they create quite a friendly and fun atmosphere. The use of the mise-en-scene within the image are also appealing as they are the style that they would most probably wear and/or be interested in. The lighting is conventional as it high key lighting which makes the images stand out. The shot types used are mid shots and close ups which are conventional of the genre which appeal to the target audience because they also connote fun and enjoyment.
  • 12. IMAGES Images on contents page– The images which I have used on my contents pages are conventional as they are associated with the content in the categories. I have used visual images – to show top trends to the audience. This is appealing to the audience as they prefer images to text as it is easier and clearer for them to understand. The images of the gadgets are appealing as it would encourage them to buy the magazine to have a chance to win. It is also conventional to see competitions within the magazine. The use of the annotated front cover is appealing to the audience as it is helpful – as providing magazine page numbers to direct them to pages which would be appealing to them.
  • 13. Images on double page IMAGES spread– The image I have used on my double page spread is appealing for the audience, because it is a mid-shot which would infuse the idea of dominance as she is the main focus of the page. It also portrays her to be happy and smiling, which would appeal to the target audience. The miseen-scene is appealing because she is wearing a necklace and strappy top, which the audience may like. The lighting is also uplifting so would appeal to the audience.
  • 14. LAYOUT The layout of my magazine pages are appealing to the target audience because they are arranged in the route of the eye; this would be seen as appealing as the audience would find it easy to distinguish the relevant information that they are interested in and what they would enjoy reading. It would also allow each element of the pages to stand out on their own – this would be appealing as they would be clear and easy to see; the audience would be able to notice the typical conventions on my magazine compared to a real pop genre magazine. It would also appeal to the target audience, even though that it is in the route of the eye, it is fairly cluttered as by the number of images and coverlines which would help represent the magazine and the artists in them as slightly fun and abit crazy, which they could then associate with themselves.

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