Health Tech Meetup
Pitching
Master Class
Ben Wright
Director, Commercial Development
www.atp-innovations.com.au

September 2012
4 Principles
of
Pitching
1

/ 15 sec
Stotting
Dress for success
Customers
Partners
Investors
… it doesn’t matter
they
DON’T CARE
about your technology
Content
• 12 x slides
• > 40 font
• < 10 words / page
• Be graphic
TITLE
Tag Line

“Quote from a credible investor or key opinion
leader about your business”
PROBLEM
What is the problem you
solve or the unmet need
you address?
WHY?
SOLUTION
How do you solve this
problem?

What is your value
proposition?
OPPORTUNITY
Data / Statistics on market size
Existing proof points
Timing
MARKET
Who is your target customer?
What is your relationship with
the customer?

Bottom-up financial forecasts
BUSINESS
MODEL
Explain how you will make
money
What is your revenue
model?
CHANNELS
Approach / tactics that will
be used to get customers
What will you do now vs.
future customers
ADVANTAGE
Describe your competitive
advantage
Registered IP, Know-how,
Relationships etc.
TEAM
Detail the core team and
its track record
Why are you the best team
to take this technology to
market?
ACTIVITY
Detail the activities undertaken by
the business to-date.
Track Record / Key Metrics
What will you do next?
ASK
Detail the audience ask:
Invest in us
Partner with us
Buy our vision / Buy our widget
“We are raising X to do Y over Z...
SUMMARY
This is a massive opportunity
We’re better because …
Demonstrated metrics
This is our ask and use of funds
Name + ...
Review
4 elements of pitching
Pitch content
Pitch template
Resources
www.pitchenvy.com/
www.pitchdeck.improvepresentation.com
http://pollenizer.com/universal-startup-pitch-deck
http...
Ben Wright
+61 (0)2 9209 4444
b.wright@atp-innovations.com.au
Pitching master class
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Pitching master class

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Pitching master class for the Sydney Health Tech Meetup. Target investors, partners and customers with a strong value proposition.

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Pitching master class

  1. 1. Health Tech Meetup
  2. 2. Pitching Master Class
  3. 3. Ben Wright Director, Commercial Development www.atp-innovations.com.au September 2012
  4. 4. 4 Principles of Pitching
  5. 5. 1 / 15 sec
  6. 6. Stotting
  7. 7. Dress for success
  8. 8. Customers Partners Investors … it doesn’t matter
  9. 9. they DON’T CARE about your technology
  10. 10. Content • 12 x slides • > 40 font • < 10 words / page • Be graphic
  11. 11. TITLE Tag Line “Quote from a credible investor or key opinion leader about your business”
  12. 12. PROBLEM What is the problem you solve or the unmet need you address? WHY?
  13. 13. SOLUTION How do you solve this problem? What is your value proposition?
  14. 14. OPPORTUNITY Data / Statistics on market size Existing proof points Timing
  15. 15. MARKET Who is your target customer? What is your relationship with the customer? Bottom-up financial forecasts
  16. 16. BUSINESS MODEL Explain how you will make money What is your revenue model?
  17. 17. CHANNELS Approach / tactics that will be used to get customers What will you do now vs. future customers
  18. 18. ADVANTAGE Describe your competitive advantage Registered IP, Know-how, Relationships etc.
  19. 19. TEAM Detail the core team and its track record Why are you the best team to take this technology to market?
  20. 20. ACTIVITY Detail the activities undertaken by the business to-date. Track Record / Key Metrics What will you do next?
  21. 21. ASK Detail the audience ask: Invest in us Partner with us Buy our vision / Buy our widget “We are raising X to do Y over Z time period”
  22. 22. SUMMARY This is a massive opportunity We’re better because … Demonstrated metrics This is our ask and use of funds Name + Role + Phone + Email
  23. 23. Review 4 elements of pitching Pitch content Pitch template
  24. 24. Resources www.pitchenvy.com/ www.pitchdeck.improvepresentation.com http://pollenizer.com/universal-startup-pitch-deck http://www.marsdd.com/articles/investorengagement-elements-of-a-pitch-deck/ http://www.businessinsider.com.au/seed-roundpitch-deck-tempate-2013-8?op=1#how-will-youmake-money-10
  25. 25. Ben Wright +61 (0)2 9209 4444 b.wright@atp-innovations.com.au

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