e-Extension Agenda April 2010Vol. III No. 5                                                                               ...
Aurora e-Village                                                                                                  e-Extens...
Aurora e-Village                                                                                                e-Extensio...
FEATURE                                                                                                 e-Extension Agenda...
FEATURE                                                                                            e-Extension Agenda Apri...
e-Extension                                                                                        e-Extension Agenda Apri...
e-Extension                                                                                             e-Extension Agenda...
Farmer’s Contact Center                                                                                         e-Extensio...
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e-Extension Agenda 5th issue

  1. 1. e-Extension Agenda April 2010Vol. III No. 5 April 2010Glancing back to 2009 e-Extension Program Assessment and Planning Workshop Held A NGELES, PAMPANGA -- “Taking a step further, a notch higher” this becomes the statement that summarizes the accomplishments of the e-Extension Program for Agriculture and Fisheries for 2009. Reviewing the past activities and planning for the next steps in view of the more challenges faced by the Institute, the ATI as the lead implementing agency, held its third program assessment and planning workshop for the e-Extension Program, aptly called “e-Extension CoMotion”. The e-Extension CoMotion The first assessment for the program in 2008 featured the first seven ATI Training Centers involved in the program, and the following year Farmers Contact Center ►page 6 taps PLDT What’s InsideM ANILA PHILIPPINES -- In a frequent conversation with someone, ICTwares turnover world of technology advances we simply send a text or SMS. All of the Aurora e-Village ----------- 2 where anyone who doesn’t these, made easy for us by each andembrace the change gets left behind, every breakthroughs in technology. ICT Roadshowthere is a need to come out of our Realizing all the things that for Aurora e-Village --------------- 3old-customs-shell and live in the technology innovations could doworld of innovation. When we need a to make day-to-day living easier, Quo Vadis -------------------------- 4fast-search, we refer to the internet. then Agriculture Secretary Arthur Thoughts on theWhen we ought to reconnect with C. Yap took hold of these and e-Extension CoMotion ------------ 5families that are oceans away, we do a directed it towards an agriculture-voice call. When we want a short but beneficial mechanism. As such, the Any Pace, Any Place -------------- 5 FCC’s Text Support wrapped up ►page 7 2009 with a bang ----------------- 8 1
  2. 2. Aurora e-Village e-Extension Agenda April 2010 Aurora e-Village Project Beneficiaries Receive ICTwaresB ALER, AURORA -- Acquiring the Barangays Nonong Bacor, Bacong right information at the right and Zarah together with Ditumabo time in a much faster pace--this Multi-Purpose Cooperative were theis the development that the farmers identified access points while for Mariaof Aurora will now enjoy. Through the Aurora the barangay of Detailen,help of ICT wares that were distributed Cabaticulan West, Bazal, Quirino,to the identified beneficiaries of the Florida, Debucao and Maria AuroraAurora e-Village Project,the farmers in Aurora The municipalities of Baler,province will now havethe opportunity to San Luis, Maria Aurora andacquire knowledge at Dipaculao were provided withtheir own finger tips. ICT wares as part of the benefits Aiming for a faster of Aurora e-Village projectInformation transfer Dir. Saliot delivers his message during the turnover ceremonyand a much easier transaction-based Development Cooperative will serve asfarming business, the computers the access points. empowers our farmers and fishers andthat were distributed will be installed Also for the town of Dipaculao, in general the agriculture and fisheries”in the identified 19 access points. the access points can be found in Saliot added when he delivered his Barangays Punagi, message. Salay, Mucdol, Ipil Aurora Provincial Administrator and Dimabuno Alex Ocampo received the ICT wares Kababaihan Producers for the province in behalf of Governor Cooperative. Bellaflor Angara-Castillo. Ocampo said Gracing the that “Aurora Province is very fortunate turnover ceremony to be the recipient of this project”. He were the heads also added that with these ICT wares of the different “Ang magsasaka ng Aurora ngayon ay implementing hindi na lang traditional farmer kungdi agencies namely techno farmer na rin”. President Antonio Training on Basic ICT literacy will D. Kalaw of the be conducted by ATI to fully utilize the Development ICT wares. The turnover ceremony Academy of the was held last February 12, 2010 at the Heads of implementing agencies turnover the ICT wares to Mayor Philippines, Atty. Rice Processing Complex, Baler, Aurora. Arthur Angara of Baler, Aurora as one of the project beneficiaries Ronilo A. Beronio of (BCNatividad)Each computer was designed in an Department of Agriculture (DA)- The e-Extension AgendaATM machine-like kiosk coupled Philippine Rice Research Institute Volume III Number 5with database on rice and other (PhilRice) and Director Asterio P. April 2010commodities. It will also have a Saliot of DA-Agricultural Trainingsystem that is connected to the Rice Institute (ATI). Editor Pamela MG. MappalaProcessing Complex (RPC) which will Kalaw, in his message, urgedmake transactions for farmers easy. the farmers of Aurora “not to Writers Benedict C. Natividad For the first phase of the project, be afraid of new technologies” Yovina-Claire R. Agsawafour central town of Aurora specifically because this can be learned and Contributors Primalou Imperial, (ATI-RTC 5)Baler, Maria Aurora, San Luis and they can use it so that lives of Merrian Piquero-Soliva, (ATI-RTC 7)Dipaculao benefited in the turnover Aurora’s farmers will improve. Dennis Boyd Baltazar, (ATI-RTC 8)of ICTwares. The 19 selected access Atty. Beronio meanwhilepoints were composed mainly of talked about the role of ICT in Layout Artist Benedict C. Natividadbarangays and cooperatives in these increasing rice yield, “We could Editorial Consultants Antonieta J. Arceomunicipalities. In Baler, Barangays use ICT to increase our yield on Jose Rey Y. AloSuklayin and Buhangin together rice of Aurora to one million tonswith the Glory to GOD Multi-Purpose per year” he said. Advisers Asterio P. Saliot MNSA, CESO IIICooperative were selected as access “The proliferation of Evelyn Aro-Esquejo PhD, MNSA, CESO VI Alberto B. Maningding MNSA, CESO IVpoints. For the town of San Luis, these ICT wares somehow 2
  3. 3. Aurora e-Village e-Extension Agenda April 2010 ICT Roadshow promotes Aurora Aurora e-Village e-Village project Facts and FiguresA URORA PROVINCE -- Intending to increase • Aurora e-Village Project aims to the awareness and integrate ICT as part of a ruralknowledge about the Aurora community’s life to improvee-Village project, an ICT access to information, enhanceroadshow was held for the four productivity, increase familycentral towns of the Aurora income and improve quality ofprovince namely Dipaculao, life in the community. It also aimsMaria Aurora, San Luis and Baler. to provide a collective strategyThese four towns are also the in the adoption, dissemination,pilot areas for the first phase of and commercialization ofthe project. technology-based, market driven The Aurora e-Village production system for agriculturalproject aims to integrate ICT The roadshow was participated by the project implementers namely ATI, DAP, Philrice and PGA productivity and competitiveness.as part of a rural community’slife to improve access to information, respective electronic extension • For the first phase of the project,enhance productivity, increase family services which will be part of the four municipalities of Aurora willincome and thereby improve the project. ATI’s e-learning, Farmers’ be the main beneficiaries, namelyquality of life in the community. It also Contact Center and livelihood trainings Baler, Maria Aurora, San Luis andaims to provide a collective strategy are among the services that will be Dipaculao. Local cooperativesin the adoption, dissemination, and accessed through the Aurora e-Village from these four municipalitiescommercialization of technology- project. The residents of Aurora had a will be capacitated to providebased and market-driven production glimpse of the e-services through the technology-based informationsystem for agricultural productivity Mobile Internet Bus of PhilRice. that they can share with theand competitiveness. The project is As part of its extension efforts for farmers. For the second phase,being implemented by the Department the project, the ATI gave out bags the project will be implemented inof Agriculture through Agricultural of IEC materials to the barangay the four remaining municipalitiesTraining Institute (ATI ) and Philippine captains, Municipal Agriculturists and of Aurora namely, Casiguran,Rice Research Institute (PhilRice) to the FITS Centers in the selected Dingalan, Dilasag and Dinalungantogether with the Development municipalities.Academy of the Philippines (DAP) and The Local Government Units • Through the project aboutthe Provincial Government of Aurora. (LGUs) of the four towns were in 1,200 farmers will be trained Focusing on explaining the project full support led by their respective on rice production technologyand its benefits, a briefing on the mayors. In their welcome remarks, particularly organic farming,Aurora e-Village Project was one of the the mayors acknowledged the benefits managing cost, maintainhighlights of the roadshow. Likewise, of the project to their respective high levels of productivitythe ATI and PhilRice presented their municipalities and encouraged their and quality; organize small constituents to support village level clusters of farmers the project. Anabelle (cluster of 5 to 10 farmers) for Tangson, Mayor of San effective management at low Luis, Aurora, expressed administrative cost. her appreciation to the project and to • The project plans to unify farmers the implementers rice production process through specifically Philrice for synchronizing the planting, their techno demo farm harvesting and delivery schedules and ATI for the first among large number of farmer training conducted on growers at the village level and off-season pineapple synchronizing the provision production. of farm support services from The ICT roadshow land preparation (tractors) to was held last February harvesting (threshers). 4 and 5, 2010. A briefing on ATI’s electronic extension services was done (BCNatividad)which will also be part of the project 3
  4. 4. FEATURE e-Extension Agenda April 2010Quo VadisBy Primalou Imperial*Q uo Vadis! That was a phrase that struck me eons ago. mother extending both Whoever put it up in the arms to take care of oneschool’s bulletin board should probably hundred children all at that’s why logicallyhave put it in Pilipino or English, so the same time, each one and necessarilyI would have really understood what of them clamoring for the FCC has toit was trying to say, so I would have attention. At least, that lead eventually toreally asked myself and pondered upon was how it felt initially, electronic trading.and meditated on my, er, direction. while we were working The power of ICT Nevertheless it is a phrase that on the pre-launching should help farmerskeeps popping up in my mind rather regional consultation and fisherfolks getfrequently lately. Other people must be workshop. good price for theirasking themselves the same question. The FCC launch in produce.It is good to ask oneself once in a Bohol held November But then again,while where one is going – a kind of 28th is an eye-opener. The arguably that is stillself-reassessment. determination in the voice of our several steps down the line. The launching of the Farmers’ Director and the insights shared by the The Secretary’s dictum matchesContact Center offered that rare Secretary perceptively stirred those Director Saliot’s reminder: the Farmers’chance to take stock of oneself… as who were present, probably more so Contact Center is a concrete stepan institution, that is. It occurred to those who were involved in the nitty- towards empowering our agricultureme that it was a turning point in the gritty of the preparations months and fisheries sector.Department of Agriculture’s history. before the actual launch. Quo Vadis? There is no other way.It was a big move, rather akin to a Secretary Yap’s message In the light of globalization, which was stunning in its clarity, exerts immense pressure on our yet demanding action: we producers to find more sustainable and need to give farmers the efficient food and biofuel production right information, at the right techniques; in the face of climate time. It was that simple. change, which Secretary Yap describes The Farmers’ Contact Center as a handicap for our farmers and aims, first and foremost, fisherfolks; in the midst of escalating to give timely and right prices of agricultural inputs… there information by bring the is no other way but to get our act experts in agriculture and together. There is no other way but fisheries within the reach of to respond to the call… literally and farmers and fisherfolks. figuratively, within the context of the Further, agriculture is FCC. not (primarily?) a social concern; it is or it should *Media Production Specialist & e-Extension Coordinator from ATI Regional Training be a business concern – Center V-Bicol Region Quo vadis is a Latin phrase meaning "Where are you going?" or "Whither goest thou?"Ms. Primalou Imperial, e-Extension coordinator from ATI-RTC V,assisted a client on registering at the e-Learning site during thelaunching of the Farmers’ Contact Center in Bohol last November 2009 4
  5. 5. FEATURE e-Extension Agenda April 2010Any pace, any placeBy Merrian Piquero Soliva*T he “any pace, any place” slogan the 10th Ubi Festival held at Tagbilaran indeed justifies its purpose. City, Bohol with the theme: “Industriya Not that this was used during sa Ubi Palambuon, Hagit sa mgatraining but the advocacy certainly Bol-anon” which I peeked our e-blackflourished wherever and whatever bag and pen at one of the booths.activity related to extension. Honestly, I felt a spark of happiness At first, I didn’t put much emphasis that our advocacy thrived in the dailyseeing Agricultural Extension Workers undertakings of our AEWs. I thought,(AEWs) bringing with them the e-black they just use it during training (thatbag and ballpoint pens plus the made my hunches wrong).e-button during meeting and or office With that little speck of endeavor, Ivisit most especially if these people just hope that we can capture more of whatcame from a training from ATI. we have started. What amazed me a lot was whenATI-RTC 7 formally launched Yummy *Media Production Specialist & e-ExtensionYam: Online Course on Ubi Production Coordinator from ATI Regional Traininglast January 21, 2010 in time during Center VII-Central VisayasThoughts on the e-Extension CoMotionBy Dennis Boyd Baltazar*A nother year had passed component of the e-Extension program on the implementation of the web- that brought together the comes the challenge of making it reach based agricultural extension workers e-Extension coordinators for to the ultimate clients, the farmers. database.the e-Extension CoMotion: 3rd Program This years assessment and The activity however, was not justAssessment and Planning Workshop planning workshop updated work. The coordinators had fun duringlast March 15-19, 2010 at Oasis Hotel coordinators on the components of the team building activities that werein Angeles City, Pampanga. the e-Extension Program and on the integrated in their schedule to foster Year 2009 was a momentous yearfor e-Extension with the launching ofText Support Center in February and An e-Extension coordinator reflects oneventually the Farmers Contact Center what have transpired on the e-Extension(FCC) in November. With both servicesformally launched under the e-Farming assessment and planning workshop institutionalization plan camaraderie and teamwork. of the Techno Gabay As in the past, 2010 is another program. The coordinators challenging year for e-extension assessed the previous coordinators. It could be true that good years implementation work gains more work and we could of the e-Learning and agree with Steve Pavlina who said: "If e-Farming components of you want to achieve some really big e-Extension program and and interesting goals, you have to learn formulated action plans to fall in love with hard work." for 2010 particularly in the promotion of the FCC and *Media Production Specialist & e-Extension the e-learning courses. The Coordinator from ATI Regional Training coordinators were also briefed Center VIII-Leyte Dennis Boyd Baltazar: Year 2009 was a momentous year for e-Extension 5
  6. 6. e-Extension e-Extension Agenda April 2010Glancing back to 2009.....From page 1 Snapshots Briefing on e-Extension Programit included another seven moreATI Training Centers. This year’sassessment featured the wholenetwork of training centers ofATI represented by its designatede-Extension coordinators. With this,the ATI Management only hopesthat all should be in the same pageand go into a unified directionthus the assessment being called The e-Extension coordinators revised their“e-Extension CoMotion”. WFPs after the discussions on the indicators. The activity aimed to updatethe coordinators on the e-Extension management were represented byProgram, assess the implementation Director Asterio P. Saliot and Assistantof the e-Learning and e-Farming Director Alberto Maningding, bothcomponents and the planned have nothing but positive feedback forinstitutionalization activities of e-Extension.the Techno Gabay Program being In his opening remarks,implemented by the DOST-Philippine Maningding commended that theCouncil for Agriculture, e-Extension Program is the “more LINGAYEN, PANGASINAN -- The 10thForestry and organized program National Convention of the League of among the several Municipal Agricultural Officers, Municipal programs of Agriculturists and City Agriculturists of the The e-Extension assessment is ATI” in the Philippines Inc. (LeMMCAP) was held last a yearly undertaking, wherein sense that March 10-12, 2010. One of the highlights of the event was coordinators from the 17 ATI it can be the briefing on the e-Extension Program Training Centers gather to review seen, for Agriculture and Fisheries, particularly heard and assess the activities for focusing on the newly introduced service, and felt the Farmers Contact Center (FCC) and e-Extension done the past year not only by the new e-learning courses being offered us but also through the Program.Natural by our clients. HeResources also added that “amongResearch and Development the five major programs of the ATI(PCARRD-DOST). The activity served the e-Extension Program is the cuttingas a good forum for formulating edge of the Institute”.corresponding action plans at the Saliot also commented that “theNational Level and at the Center Level. e-Extension Program is very clear During the assessment, ATI’s top and have created a difference among us." He added,“More challenges will come your way but I know that you will accept it because it is another chance to make a difference for the country.” DILIMAN, QUEZON CITY -- Guests from the Institute of Chartered Activities and Discussions Accountants of Sri Lanka (ICASL) The four-day assessment recently visited the Agriculture and included discussions and Fisheries Knowledge Center (AFKC) activities related to e-Extension Computer Laboratory for a briefing and it components. Ms. on the extension modalities through the Information and Communication Antonieta J. Arceo, Chief of Technology (ICT), specifically the ATI Knowledge Products the e-Extension Program of the Management Division presented Department of Agriculture where the the e-Extension updates and Agricultural Training Institute (ATI) is the lead implementing agency. The visit e-Extension Coordinators presented their aims to learn new methods on how to accomplishment reports for 2009 ►page 8 deliver their services through ICT. 6
  7. 7. e-Extension e-Extension Agenda April 2010 technical expertise willFCC Taps PLDT..... be readily accessible toFrom page 1 the agriculture sector at their fingertips.Farmers Contact Center (FCC) of the For the FCC to beDepartment of Agriculture (DA) was fully operational, theestablished. Agricultural Training With the FCC, the farmers and Institute (DA-ATI)fishers can easily access information tapped the Philippinethey need in their farm activities. Long DistanceInformation on current prices of Telecommunicationscommodities, marketing of farm Company (PLDT) forproduce, and control measures for their products andpest and disease incidents, among services which includesothers will just be one call or a text On-Call, Netcast, DSLaway. Likewise, the Department’s internet The signing of contract with PLDT was lead by then DA- connection Secretary Arthur C. Yap and Secretary Bernie G. Fondevilla and mobile communication. Leading the For the FCC to be fully DA team, Yap operational, the DA-ATI tapped along with the products and services of PLDT Undersecretary Bernie G. Fondevilla sealed an agreement last Management Head and Mr. Anthony February 2010 for the Lim, the Assistant Vice President and said services with PLDT’s the Head of Government Relationship Mr. Renato Castañeda, Business. Vice President and the Thus, being a partner in this DA and PLDT finalized their partnership after Corporate Relationship initiative, PLDT vouched for their signing of contract assistance in advertising the FCC hotlines and charging a minimal cost What are our e-Learners say of Php 7.27 per call to the FCC using Smart and Talk N Text numbers. The FCC may be contacted through From our shoutbox messages @www.e-extension.gov.ph/elearning these hotlines: 1-800-10-982AGRI (or 1-800-10-982-2474) for provincial toll- I have successfully registered in e-learning tonight after our free calls using PLDT lines; 982AGRI lectures during the Basic ICT Literacy for FITS Center-Bohol…” (or 982-2474) for calls within Metro – Cecile Opada Manila; 391DA (or 391-32) for text messages using Smart and Talk N I already finished the course..ang saya! i really enjoyed it a lot..” Text; 0920-946AGRI (0920-946-2474) – Eloisa Aileen Trinidad for mobile calls and text messages using Globe, TM and Sun Cellular; Im done with the AGRIMARK1 course.., e-learning is info@e-extension.gov.ph for emails; e-interesting, e-xciting! hope u enjoy it too!” www.e-extension.gov.ph and www.ati. – Darwin Sarabia da.gov.ph for the online discussion fora and instant messaging. I am Elmer Santiago. I have selected From Seed to Seed: Online That’s the Farmers’ Contact Center, Course on Corn Production as my course. ang inyong kaagapay sa usaping - Elmer Santiago agrikultura.(YCRAgsawa) You all have a lot of conversations here. That’s great. – Khean I just finished the module on growing bamboos. I had a lot of fun...I’m also interested with yummy yam ubi prduction. I hope to enjoy this module also. - Febe Keith Pabiran 7
  8. 8. Farmer’s Contact Center e-Extension Agenda April 2010 FCC’s Text Support wrapped up 2009 with a bang!D ILIMAN, QUEZON CITY -- Just were stray SMS and queries as well e-farming services of the Department as the Text Support of the as congratulatory notes, simple of Agriculture through the e-Extension Farmers’ Contact Center opened acknowledgements for sent replies/ Program for Agriculture and Fisheries,the year 2009 with a blast by unveiling answers to Clients’ queries such where ATI is the lead implementingits 5-digit text hotline – 391-DA (391- as "Thank you". This was followed agency. It is a quick-helpdesk32), it finished off the year with a closely by the A&F Technologies with on A&F concerns that farmers,whack as it accumulated queries that 270 queries pertaining to Cultural fishers, extension workers and agri-reached far-off the expected numbers. Management, Dryer Equipment, New entrepreneurs may refer to. It is being As such, the queries on agriculture Technology, Process Application, Soil manned by ATI’s Contact Center Agentsand fisheries (A&F) sent to the Text Deficiency, Varieties / Breeds / Species, in collaboration with DA’s bureaus andSupport reached a stunning total and Vermicomposting. partner agencies. As such, throughof 2,751. Of which, the e-Learning this initiative, the technical expertise of people in the Department will just be within arm’s reach for the A&F sector. (YCR Agsawa) Glancing back to 2009..... From page 6 discussed the Techno Gabay Program (TGP) Implementing Rules and Regulation (IRR), as ATI will be instituted with the TGP by 2012. The coordinators also presented their accomplishments for their respective centers. With the implementation of the Farmers’ Contact CenterProgram of the Agricultural Training Other queries received by the (FCC), the coordinators roles andInstitute (ATI) came to be the hottest Textline are as follows: Pest and responsibilities also expanded,topic with 1,757 queries. Among these Disease Management on various including some major concerns onwere inquiries on enrollment keys, commodities with 163 queries; ATI the implementation of the e-Farmingconfirmation of new user-registrations, Programs and Services with 138 component of the Program. Incertificates of completion, and some inquiries; Marketing concerns with addition, Ms. Milagros C. Urbanotechnical assistance in accessing the 107 questions; and Programs of the of the ATI Extension Governancee-learning site. Department of Agriculture (DA) with 38 and Planning Division presented Second, with 278 texts which queries. the Agricultural Extension Workers Database and discussed the added With this success roles and responsibilities of the kicked off by the e-Extension coordinators for this Text Support, the endeavor. Revisions and adjustment remaining components on the 2010-2011 WFP for the of the FCC were e-Extension Offices specifically the launched by November target indicators was also discussed last year, opening followed by preparation of the further its services to regional work and financial plans of call, email, and online the e-Extension coordinators. communication such The third program assessment as fora and instant and planning workshop was held messaging (IM). last March 15-19, 2010 at the Oasis The FCC is the Hotel, Clark, Angeles Pampanga. alternative delivery (BCNatividad) channel for the 8