Defender Direct Annual Christmas Sales Auction

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Defender Direct Annual Christmas Sales Auction

  1. 1. DEFENDER Direct’s Annual Christmas Sales Auction! <br />
  2. 2. 2<br />Each year, DEFENDER Direct invites the top 20% of our sales force to participate in our annual Christmas Auction. <br />The contest period to enter the auction spans for 4 weeks – typically the entire month of November. <br />Performance based competition infused with a lottery experience. <br />Annual Christmas Sales Auction<br />
  3. 3. Annual Christmas Sales Auction<br />Contest Criteria: <br />Be in the top 20% of either Security sales team or Satellite sales team. <br />Even though 1 line of business generates more revenue, the qualifying agents are blended based on their contribution (highest close rate) to DEFENDER Direct.<br />3<br />
  4. 4. Annual Christmas Sales Auction<br />How it works: <br />Invite qualifying agents to the Auction. The auction will take place in a restaurant. <br />Each qualifying agent receives a ranking based on their contribution to the business. The lower the number they receive, the higher bidding power they have.<br />When agents arrive at the Auction venue, they will be able to browse a table full of gift items and $50 gift cards. Each item is assigned a secret number. <br />The auctioneer will start the first item. The agents bid on a number, not knowing which prize it belongs to. <br />The bidding agent who has the highest rank will win the prize. <br />The prize is revealed to the bidding agent after bidding is complete. <br />Every agent walks away with a prize and is able to enjoy a nice dinner out with their peers and management team. <br />4<br />
  5. 5. Annual Christmas Sales Auction<br />What it means to DEFENDER: <br />BENEFITS:<br />Improvement in both Close Rate and Abandon rate during 6 weeks of contest and 8 weeks prior.<br />Even though only the top 20% of company is involved in the actual auction, results are seen in movement of total company metrics as well.<br />This creates a great hedge moving into the holiday season where performance often drops.  <br />REVENUE:<br />An estimated $115,000 in revenue as a result of the extra calls and slightly increased close rate. <br />5<br />
  6. 6. Annual Christmas Sales Auction<br />Prize list<br />Samsung 46 inch LCD TV<br />Amazon Kindle with gift card<br />Golf clubs<br />Customized corn hole set <br />Apple iPad<br />Coach purse <br />$50 American Express Gift Cards <br />Much more! <br />6<br />
  7. 7. 7<br />Live Demo! <br />Auction in Action! <br />
  8. 8. 8<br />DEFENDER Sales Agents<br />Our Employees<br />
  9. 9. 9<br />Winners! <br />
  10. 10. 10<br />Winners! <br />
  11. 11. 11<br />
  12. 12. 12<br />Winners!<br />
  13. 13. 13<br />Winners!<br />

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