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Online Intelligence Solutions
KPI & MEASUREMENT STRATEGY            BACK TO BASICS          PART 4 OF TRILOGYONLINE INTELLIGENCE SOLUTIONS   © COPYRIGHT...
AGENDA AT Internet Guide to a successful Measurement Strategy    ONLINE INTELLIGENCE SOLUTIONS              © COPYRIGHT ...
AT INTERNET – ONLINE BUSINESS INTELLIGENCEWHO WE ARE                    15            years experience                3,50...
AT INTERNETWHAT OUR CUSTOMERS SAY            “AT Internet reference clients indicate            the highest level of overa...
AT INTERNETONLINE BUSINESS INTELLIGENCE   ONLINE INTELLIGENCE SOLUTIONS   © COPYRIGHT 2012
MEASUREMENT STRATEGYDATA, DATA, DATA, COMING OUT OF YOUR EARS   ONLINE INTELLIGENCE SOLUTIONS            © COPYRIGHT 2012
1. CONDUCT A MATURITY ASSESSMENT             ACTUAL LEVEL               Strategy                  Vs              TO ACHEI...
1. CONDUCT A MATURITY ASSESSMENT              STRATEGY            TEAM   PROCESS   USE   TOOL   RESULTS  ONLINE INTELLIGEN...
1. CONDUCT A MATURITY ASSESSMENT                                                 ACTUAL                                   ...
2. KNOW YOUR CRITICAL SUCCESS FACTORS  CRITICAL SUCCESS FACTOR  Is a critical factor or activity required for  ensuring th...
3. SET SMART OBJECTIVES        S    pecific €        M        easurable €        A     chievable€        R     ealistic € ...
4. CARRY OUT KPI WORKSHOP             “ KPI can be either a count or ratio […] it is infused with business             str...
5. KPI & KPI METRICS Conversion Frequency, Recency Acquisition vs. retention       Acquisition Engagement           Conver...
6. CREATE A DASHBOARD / SCORECARD  ONLINE INTELLIGENCE SOLUTIONS     © COPYRIGHT 2012
7. NO ‘ABSOLUTE NUMBERS’ PLEASE  ONLINE INTELLIGENCE SOLUTIONS   © COPYRIGHT 2012
8. CONDUCT DEEP-DIVE ANALYSIS  ONLINE INTELLIGENCE SOLUTIONS   © COPYRIGHT 2012
9. SHARE IT!  ONLINE INTELLIGENCE SOLUTIONS   © COPYRIGHT 2012
10 KAIZEN - CONTINUOUS IMPROVEMENT  ONLINE INTELLIGENCE SOLUTIONS      © COPYRIGHT 2012
Online Intelligence SolutionsTHANK YOU !  insight@atinternet.com
Online Intelligence Solutionswww.atinternet.com    mail : atcontact@atinternet.com
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Kpi & measurement strategy - AT Internet - jump 2012

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KPI and Measurement strategy : The Guide to a successful measurement strategy by AT Internet during the Jump 2012 at London.

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Transcript of "Kpi & measurement strategy - AT Internet - jump 2012"

  1. 1. Online Intelligence Solutions
  2. 2. KPI & MEASUREMENT STRATEGY BACK TO BASICS PART 4 OF TRILOGYONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  3. 3. AGENDA AT Internet Guide to a successful Measurement Strategy ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  4. 4. AT INTERNET – ONLINE BUSINESS INTELLIGENCEWHO WE ARE 15 years experience 3,500+ customers worldwide 350,000+ sites measured 150+ employees worldwide ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  5. 5. AT INTERNETWHAT OUR CUSTOMERS SAY “AT Internet reference clients indicate the highest level of overall satisfaction of the vendors in this evaluation. AT Internet reference clients reported the lowest likelihood of considering switching vendors.” "The Forrester WaveTM : Web Analytics, Q4 2011" - Forrester Research, Inc. 6th October 2011 ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  6. 6. AT INTERNETONLINE BUSINESS INTELLIGENCE ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  7. 7. MEASUREMENT STRATEGYDATA, DATA, DATA, COMING OUT OF YOUR EARS ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  8. 8. 1. CONDUCT A MATURITY ASSESSMENT ACTUAL LEVEL Strategy Vs TO ACHEIVE Tool Team Use Process ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  9. 9. 1. CONDUCT A MATURITY ASSESSMENT STRATEGY TEAM PROCESS USE TOOL RESULTS ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  10. 10. 1. CONDUCT A MATURITY ASSESSMENT ACTUAL LEVEL Strategy Client Level To acheive Vs TO ACHEIVE Strategy 2,92682927 3 Team 4,57894737 3 Tool Team Process 3,9625 3 Use 3,1 3 Tool 3,0979021 3 Use Process ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  11. 11. 2. KNOW YOUR CRITICAL SUCCESS FACTORS CRITICAL SUCCESS FACTOR Is a critical factor or activity required for ensuring the success of a company or an organisation ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  12. 12. 3. SET SMART OBJECTIVES S pecific € M easurable € A chievable€ R ealistic € T imely ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  13. 13. 4. CARRY OUT KPI WORKSHOP “ KPI can be either a count or ratio […] it is infused with business strategy and therefore the set of appropriate KPIs typically differs between site and process types. ”Source : www.digitalanalyticsassociation.org (« Big Three definitions » Ver. 1.0) ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  14. 14. 5. KPI & KPI METRICS Conversion Frequency, Recency Acquisition vs. retention Acquisition Engagement Conversion Retention ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  15. 15. 6. CREATE A DASHBOARD / SCORECARD ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  16. 16. 7. NO ‘ABSOLUTE NUMBERS’ PLEASE ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  17. 17. 8. CONDUCT DEEP-DIVE ANALYSIS ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  18. 18. 9. SHARE IT! ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  19. 19. 10 KAIZEN - CONTINUOUS IMPROVEMENT ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
  20. 20. Online Intelligence SolutionsTHANK YOU ! insight@atinternet.com
  21. 21. Online Intelligence Solutionswww.atinternet.com mail : atcontact@atinternet.com
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