Your SlideShare is downloading. ×
EUROPEAN INTERNET
USERS' PROFILES
Through their web use, what are the
differences between French, German,
British and Spani...
Upcoming SlideShare
Loading in...5
×

[Infographic] Who are the European Internet Users?

1,421

Published on

Even if the Web has no borders, users behavior can change from one country to another. How local cultures influences users? Who are the major web players and where? Who stands out? Traffic, search engines, browsers, OS … We’ve studied French, German, British and Spanish users behavior across 7,000 websites.

Published in: Internet
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,421
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "[Infographic] Who are the European Internet Users?"

  1. 1. EUROPEAN INTERNET USERS' PROFILES Through their web use, what are the differences between French, German, British and Spanish Internet users? INFOGRAPHIC by AT INTERNET TRAFFIC SEARCH ENGINES BROWSERS OPERATING SYSTEMS FRANCE UNITED KINGDOM SPAIN GERMANY BROWSERS Differences to note FIREFOX 36.7% GERMANY INTERNET EXPLORER SAFARI GOOGLE CHROME AUTRES 7.9% 23.7% 16.2% 15.5% TOP 4 BROWSERS IN WEB VISIT SHARE Average indicator per website - February 2014 SPAIN INTERNET EXPLORER SAFARI FIREFOX AUTRES 12% 19.9% 16% 15.5% 36.6% GOOGLE CHROME UNITED KINGDOM GOOGLE CHROME INTERNET EXPLORER FIREFOX AUTRES 5.3% 27.3% 26.5% 10% 30.9% SAFARI FRANCE INTERNET EXPLORER FIREFOX SAFARI AUTRES 6.2% 23.6% 23.3% 16.8% 30.1% GOOGLE CHROME Safari n°1 in the United Kingdom The success of Mac and Apple mobiles in the UK can explain the share of Safari (nearly the double than for the other countries). N W S E NW SW SE NE Firefox n°4 in Germany The use of Google Chrome is not recommended in Germany: "The German Federal Office for Infor- mation Security has told people not to use Google Chrome for surfing the internet, saying it is unacceptable to have all internet user information with the same company." Google Chrome n°4 in Spain and France With more than 30% of traffic in France and more than 36% in Spain. GERMANY FRANCE UNITED KINGDOM SPAIN TOP 4 OPERATING SYSTEMS IN WEB VISIT SHARE Average indicator per website - February 2014 72.4% 16.8% 9.2% 1.3% MICROSOFT OS APPLE OS GOOGLE OS LINUX OS 71.8% 18.4% 7.8% 1.5% MICROSOFT OS APPLE OS GOOGLE OS LINUX OS 63.9% 18.0% 15.8% 1.8% MICROSOFT OS APPLE OS GOOGLE OS LINUX OS 58.6% 32.0% 7.7% 1.0% MICROSOFT OS APPLE OS GOOGLE OS LINUX OS With more than 1 out of 2 visits ON AVERAGE PER WEBSITE IN THE 4 COUNTRIES. the leading Operating System APPLE OS DOUBLED ITS SHARE IN THE UK COMPARED TO THE OTHER COUNTRIES. The success of Mac and Apple mobiles can explain this trend as well. Apple performs well in the United Kingdom OPERATING SYSTEMS Microsoft leads DAILY TRAFFIC Week or rather weekend? Monday Tuesday Wednesday Thursday Friday Saturday Sunday 15.3% 15.1% 15.3% 14.8% 13.9% 12.4% 13.1% Monday Tuesday Wednesday Thursday Friday Saturday Sunday 15.7% 15.6% 15.3% 14.9% 13.6% 11.9% 13.0% 15.5% 15.0% 14.9% 14.7% 14.0% 12.1% 13.7% Monday Tuesday Wednesday Thursday Friday Saturday Sunday GERMANY FRANCE UNITED KINGDOM SPAIN The Spanish Internet user stands out from others. Less present on the web during the weekend, more at the beginning of the week Some hypothesis: • More professional use of the web? • Practices of sport/cultural/leisure/familial/religious activities? • Better weather conditions? Monday Tuesday Wednesday Thursday Friday Saturday Sunday 16.0% 15.4% 15.2% 13.7% 12.3% 16.4% 10.9% DAILY DISTRIBUTION IN WEB VISIT SHARE Average indicator per website - February 2014 HOURLY TRAFFIC Under cultural influences 0% 8% 4% 0% 8% 4% 12 am 1 am 2 am 3 am 4 am 5 am 6 am 7 am 8 am 9 am 10 am 11 am 12 pm 1 pm 2 pm 3 pm 4 pm 5 pm 6 pm 7 pm 8 pm 9 pm 10 pm 11 pm The German Internet user is an "early bird", the Spanish Internet user is a "night owl" German websites registered, on average, 6.7% of daily traffic against 4.2% traffic, as for websites in Spain Spanish websites registered, on average, 8.4% of daily traffic against 4.2% traffic, as for websites in Germany We can observe an off-peak traffic to 2pm. On Spanish websites, an off-peak traffic is obvious between 2pm and 4pm. 11pm-1am GERMANY 0% 8% 4% FRANCE 0% 4% 8% UNITED KINGDOM SPAIN 7am-9am From 12pm The French Internet user enjoy having a decent lunch break The British Internet user surfs continuously on the web Lunch time breaks in the United Kingdom do not have an impact on the volume of traffic on websites. At 5pm, the Internet user is less on the web, perhaps due to the fact that Brits tend to have dinner early. HOURLY DISTRIBUTION IN WEB VISIT SHARE Average indicator per website - February 2014 SEARCH ENGINES Google leads 94.0% 1.9% 1.1% GERMANY 92.4% 2.8% 1.7% FRANCE 93.8% 3.2% 1.8% UNITED KINGDOM has a higher visit share in the United Kingdom than in the other countries. is in 3rd position in Spain, France and the United Kingdom. Highlight: the use of T-Online in Germany in 3rd position. 96.3% 1.3% 1.0% SPAIN between 92.4% and 96.3% OF SEARCH ENGINE VISITS ON AVERAGE PER WEBSITE. is the leading search engine in the 4 countries TOP 3 SEARCH ENGINES IN WEB VISIT SHARE Average indicator per website - February 2014 PERIMETER: February 2014 - Cross-section of 7,083 websites in France, 281 in Germany, 273 in Spain and 62 in the UK. SOURCES: AT Internet Solutions 12 am 1 am 2 am 3 am 4 am 5 am 6 am 7 am 8 am 9 am 10 am 11 am 12 pm 1 pm 2 pm 3 pm 4 pm 5 pm 6 pm 7 pm 8 pm 9 pm 10 pm 11 pm 12 am 1 am 2 am 3 am 4 am 5 am 6 am 7 am 8 am 9 am 10 am 11 am 12 pm 1 pm 2 pm 3 pm 4 pm 5 pm 6 pm 7 pm 8 pm 9 pm 10 pm 11 pm 12 am 1 am 2 am 3 am 4 am 5 am 6 am 7 am 8 am 9 am 10 am 11 am 12 pm 1 pm 2 pm 3 pm 4 pm 5 pm 6 pm 7 pm 8 pm 9 pm 10 pm 11 pm AT Internet is one of the world’s major players in Digital Analytics. Its decision-making solutions and services provide companies with an integral analysis of their performance and presence on all online digital platforms: the web, mobile and social media. ©Copyright AT Internet 2014 - All rights reserved.www.atinternet.com

×