Competitive analysis of godrej with samsung
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Competitive analysis of godrej with samsung Competitive analysis of godrej with samsung Presentation Transcript

  • Presentation On Industrial Training Project
    Presented By:-
    Anupinder Singh Sekhon
    MBA 2C
  • Godrej Group consists of two corporate entities:
    1. Godrej Industries.
    2. Godrej Consumer Products.
    Godrej Industries Ltd. (GIL) is India's leading manufacturer of oleo-chemicals and makes more than a hundred chemicals for use in over two dozen industries.
    It also has a major presence in food products such as refined oil and tetra pack fruit beverages. Besides, it operates businesses in medical diagnostics and real estate.
    INTRODUCTION TO CORPORATE
  • Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG market withleadership in
    Personal
    Hair
    Household
    Fabric care segments
    Each company has several divisions and factories. They are presently exporting their products to 30 countries.
  • Industrial Products
    1. Storage solution
    2. Automated warehousing
    3. Material handling equipment
    4. Process equipment
    5. Precision components & systems.
    6. Machine tool service
    7. Electrical & electronic services
    8. Tooling
    9. IT solution
    10. PLM solution
    11. Medical diagnostics
    12. Agro product
    13. Chemicals
    14. Construction material & services.
  • Godrej Consumer Products
    1. Appliances 2. Locks3. Furniture4. Security equipment
    5. Office automation6. Conferencing solution7. Soaps & personal care8. Food9. Air care10. Household insecticides11. Housing12. Vending machine
  • Started in 1897 as a locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India.
    In 1930, Godrej became the first company in the world to develop the technology tomanufacture soap with vegetable oils.
    The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion, a workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven its ability to deliver strong financial performance.
    HISTORY GODREJ GROUP
  • On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej andBoyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group.
    Godrej began manufacturing of refrigerators in 1958.
    Godrej started manufacturing Washing Machines in 1996.
  • Appliances Product of Godrej and Boyce Mfg Co. Ltd
  •  
  • SWOT ANALYSIS 
    STRENGTHS
    The Company has wide range of product line.
    The management is trained and efficient & the network of service centers is good in all states.
    The Company has got wide range of branches within the country.
    Robust manufacturing and Supply Chain competencies.
    Sophisticated IT connectivity with distributors.
    Well-developed R&D capabilities
    Huge distribution Network.
  • The Company does not go for advertising, which is one of the biggest disadvantage of Godrej.
    Its emphasis more on the advertising of office automation & prima division.
    The company is focusing many security products at a same time.
    The effective selling schemes are not available like payment on installments.
    Gifts not being so attractive. Most of the dealers prefer other companies appliances.
    WEAKNESSES:
  • Increase consumer offers.
    Huge market share.
    THREATS
    Strong competition.
    Products are not unique.
    Lot of branding done by other competitors.
    OPPORTUNITIES
  • FINANCIAL ANALYSIS
  • Current Ratio= Current Assets
    Current Liabilities
  • Quick Ratio= Quick Assets
    Current Liabilities
  • Absolute Liquid Ratio= Absolute liquid assets
    Current liabilities
  • Debt Equity Ratio= Long Term Debt
    Shareholder’s Fund
  • Equity Ratio= Proprietor’s Funds
    Total Assets
  • Gross profit ratio = Gross Profit x 100
    Net Sales
  • Net profit ratio = Net profit after tax x 100
    Net Sales
  • TITLE
     
    A Comparative Analysis Of White Goods of Godrej with LG in Ludhiana City
  • OBJECTIVES 
    To study the preference towards Godrej and LG Appliances.
     
    To study the promotional techniques used by Godrej and LG.
    To know the awareness of advertisement of Godrej and LG Appliances.
     
     
     
  • Definition :-The research methodology is the specification of method of acquiring the information needed to structure or solve the problem.
    SCOPE OF THE STUDY
    This study is conducted on the dealers of Ludhiana city which deal in white goods of LG and Godrej and 45 days were spent on conducting the study.
     
    RESEARCH METHODOLOGY
  • Research design in this study is Descriptive.
    Universe
    The universe for this study is the all the dealers of LG and Godrej who deal in white Goods of the World.
    Population
    All the Dealers of LG and Godrej who deal in White Goods of Ludhiana.
    Research Design
  • Sampling unit
    The sampling unit for the present study is a dealer, dealing in the white goods of either Godrej or LG or both from last 1 year.
     Sample size
    Sampling size refers to total number of respondents targeted for collecting the data for the research.
    The sampling size for the present study is 42 respondents.
    Sampling technique
    The selection of respondents was done on the basis of convenience sampling. It involved the convenience of place.
     
     
  • The data, which is collected for the purpose of study, is divided into 2 bases:
    • Primary Source: The data has been collected directly from dealers with the help of structured questionnaires/Schedules.
    • Secondary Source: The secondary data was collected from internet.
    Data Collection:
  • The sample size of Dealers is limited to 42 because of accessibility.
     
    Many of the respondents were not open with their responses.
    Majority of the dealer were too aggressive in nature.
     
    There may be error due to bias of respondents.
     
    The behavior of the Dealers while approaching them to fill the questionnaire wasUnpredictable.
     
     LIMITATIONS OF THE STUDY
  • DATA ANALYSIS AND INTERPRETATION
  • 1)The Kind Of Business that dealers are in.
    N=42
  • (2). Type Of Products that these Outlets deals in.
    N=42
  • (3). Name Of the Brands that are kept in by dealers in their Store.
  • 4.1).Best Features Of Godrej AC.
    Table 3.4.1 N=42 n=15
    (5.1) Best Features of LG AC
    Table 3.5.1 N=42 n=40
  • (4.2) Beat Feature of Godrej Refrigerator
    Table 3.4.2 N=42 n=15
    (5.2) Best Features Of LG Refrigerator
    Table 3.5.2N=45 n=40
  • (4.3) Best Features of Godrej Washing Machine.
    Table 3.4.3 N=42 n=15
    (5.3) Best Features OF LG Washing Machine.
    Table 3.5.3 N=42 n=40
  • (4.4)Best Features of Godrej Microwave Oven.
    Table 3.4.4 N=42 n=15
    (5.4) Best Features Of LG Microwave Oven.
    Table 3.5.4 N=42 n=40
  • (6.1) Additional Schemes provided by Godrej.
    N=42 n=15
  • (6.2) Additional Schemes provided by LG.
    N=42 n=40
  • (7). Factors Effective for Brand Excellence.
    Table 3.7 N=42
  • (8). Facilities Provided by Godrej and LG For Advertisement of Its appliances to the Dealers.
  • (10.1). No. Of Respondents That have seen Advertisement of Godrej and LG
    on Television.
    LG
  • (11).Effectiveness of Godrej Advertisement.
  • FINDINGS
    • Dealers’ feels quality of GODREJ product is Good, but LG has a better positioning in the minds of Dealers.
    • If a individual wants to have a Home Appliances then LG Priority comes on first number.
    • Quality of the service provided sale after service plays an
    important role in keeping the existing customers and to bring new customers.
    • In pricing and reliability of GODREJ ‘S home appliances is rated very well by most of the dealers.
    • Dealers said that, People are willing to pay more for new design and latest look.
    • After sales service plays essential part of customer satisfaction.
    • Many dealers have complaints regarding the after sales service of GODREJ. But a number of dealers have reported it below average.
  • Suggestion of dealers for how can GODREJ gains their sales.
    Marketing.
    Advertisement –Both local and on television.
    Enhance the service level of company.
    Make the relation between dealers and company well.
    Models of product looks old so it has to be modulated.
    Keep a watch on the service area.
    Launch the new model.
    Offers & Schemes.