• Like
Stv at a glance 6 July 2011_rev 11 July
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Stv at a glance 6 July 2011_rev 11 July



  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Subscrip on Television Australia Q3 2011 FOXTEL/AUSTAR STV markets People, Media & Communica ons Popula on: 21.9 million Median age: 37 Occupied dwellings: 8+ million People per dwelling: 3 Household television ownership: 98% of the popula on Subscribers (Homes): 2.4 million People with STV: 7.3 million Subscrip on TV: 34% of the popula on IPTV providers: Less than 5 All TV Homes- average me watching TV per day: 211 minutes STV Homes- average me watching TV per day: 280 minutes Average me by demographic (STV Homes): 65+ – 373 minutes 50-64 – 337 minutes 35-49 – 286 minutes Broadcast & Narrowcast 16-34 – 236 minutes Mobile phone ownership: 22.12 million (more than one mobile for every person) Subscrip on television : FOXTEL, AUSTAR, OPTUS & Internet subscribers: 8.4 million TransAct Broadband Internet Subscribers: 7.3 million Commercial TV: Nine Network, Network Ten, Seven Network Regional TV: Prime Television (affiliated with Seven), Macquarie South Cross (affiliated with Ten), WIN Subscrip on Television Demographics Media (affiliated with Nine) and Imparja Television Public broadcasters: ABC and SBS 41.2% of STV homes have three or more televisions Community television: 82 licensees per household. Open narrowcas ng services: 1,764 licensees The highest propor on of STV subscribers (36%) live in two person households. 74.8% of grocery buyers from STV households are female and 39.8% of those are aged between 25 and 49. One Third of Australians have Subscrip on Television Digital TV & Na onal Broadband STV 100% digital migra on completed 2007 FTA digital television commenced 2001 NBN build commenced 2010 Analogue spectrum switch-off date 31 Dec 2013 NBN due for comple on June 2021Sources: Australian Bureau of Sta s cs, www.abs.gov.au; World Bank World Development Indicator April 2011; ACMA Communica ons Report 2007-8, www.acma.gov.au; OzTAM Universe Es mates Quarter 3, 2011, OzTamNa onal STV, Q2 2011, 0200-0200, Universe, Total Homes, Total People, Overnight (as at 06/07/2011) www.oztam.com.au; Ignite Media Brands, www.ignitemediabrands.com.au: Mul Channel Network, www.mcn.com.au
  • 2. Subscrip on Television Australia Q3 2011 Australian Content Viewing Share by Genre $541.4 million invested in Australian Produc on in 2009 26% investment growth from 2007-2009 Employment FiguresTotal Males 2,452.3 Total Females 2,190.3 *2009 Original Produc on: New to Air and Currently in Produc on Top Rated Original Produc ons• TANGLE Season 3 (Showcase) (Not including premium channels)• Free Rein featuring Bryan Brown and Rachel Ward January—June 2011 (BBC Knowledge) Title Network Reach• The Kangaroo Gang: Thieves by Appointment (UKTV) Selling Houses Australia Extreme The LifeStyle Channel, 2,012,000• Project Runway (ARENA) The Lifestyle Channel +2• Cricket Superstar, Rove LA, Slide and Da ng in the Donna Hay - Fast Fresh Simple The LifeStyle Channel, 2,004,000 Dark Season 2 (FOX8) The Lifestyle Channel +2 LifeStyle FOOD,• Spirited S2 (W) LifeStyle FOOD +2• Tough Nuts, Australia’s Hardest Criminals Season 2 Balls of Steel Australia Comedy Channel, 1,552,000 w/Tara Moss (Crime & Inves ga on Network) Comedy Channel +2• MTV News with Erin McNaught (MTV) Kalgoorlie Cops Crime & Inves ga on 1,343,000• As the Bell Rings (Disney Channel) Trinny & Susannah’s Australian LifeStyle You, 1,341,000• Camp Orange S7 (Nickelodeon) Makeover LifeStyle YOU +2• Wife Swap Australia (LifeStyle YOU) Dannii Minogue: Style Queen FOX8, FOX8 +2, ARENA, 1,194,000• The Helpmann Awards (STVDIO) ARENA +2• Bargain Hunt Australia (The LifeStyle Channel) Tony Robinson Explores Australia History Channel 1,141,000• Curiosity Week (Na onal Geographic Channel) Source: OzTAM, STV Na onal, Weeks 1-26 2011; Includes Plus2 Viewing• Tri Na ons Bledisloe Cup and AFL 2012 Season (FOX SPORTS) Subscrip on Television & Free to Air Audience Share