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A success-to-be-shared


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WAB’s Water Safety Plan message at National textbooks of Bangladesh

WAB’s Water Safety Plan message at National textbooks of Bangladesh

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  • 1. A success to be shared WAB’s Water Safety Plan message at National textbooks of Bangladesh
  • 2. » Three TV spots aired frequently in one terrestrial and three satellite channels » Four documentary films on WSP in four different hydro-geological contexts made and premiered » Three radio spots aired in one terrestrial radio and three other FM radio channels » A 13-episode radio drama aired in terrestrial radio » A newspaper advert and several relevant press reports published » 10,000 tea cups branded with WSP massage distributed among tea stalls » 200,000 calendars with WSP massage distributed within schools, shops, LGIs and households » Hoisted 25 Billboards, 5 in Dhaka 20 in district HQs 2009: Water Safety Plan (WSP) campaign In late 2009 WaterAid Bangladesh ran a National campaign on WSP with-
  • 3. WaterAid Bangladesh’s Campaign branding
  • 4. WaterAid Bangladesh’s Campaign branding Keep water source clean and safe Collect water in clean vessel Transport water covering vessel Store water covering vessel Serve and drink without touching Let’s drink safe water and keep us healthy
  • 5. »In 2010 the campaign continued to run in small scale on WAB’s own cost »Continued displaying billboards in 20 locations including the Capital »Initiated to incorporate WSP across all programme of WaterAid Bangladesh »Three TV spots on WSP aired in one satellite channel along with a talk show Jolkotha (WaterTalks) »Developed and published WSP handbook 2010: WSP campaign continued
  • 6. »In 2011 a new WSP project launched, supported by World Health Organisation that rolled out in two sub-districts under two districts »Frequent radio spots aired in terrestrial radio »Developed and published WSP pocketbook to share across the mass people, the users »Initiated mainstreaming of WSP across all programmes of WAB »After successful completion of WHO project, organised a national learning sharing workshop 2011: A new WSP project supported by WHO
  • 7. National learning sharing workshop in collaboration with Govt of Bangladesh, Dept of public health engineering and WHO 2011: Collaboration with GoB and sector
  • 8. »In 2012 WAB mainstreamed WSP across its programmes »Started dialogue with WHO to scale-up the WSP project successfully commenced in 2011 »Continued advocacy to reach wider sector »Took opportunity to utilise the connections developed during National learning sharing »Submitted the campaign logo to ministry of education through Local govt division to be put on back cover of National Textbook 2012: WSP mainstreaming & advocacy
  • 9. » Its worth mentioning that Govt of Bangladesh publishes uniform national textbooks every year to distribute free to all school goers in Bangladesh » In 2013 National textbook board published the WSP messages on back cover of general science book of grade III, IV & V with slight improvisation » This message reached over 7 million students throughout the country » It cost WaterAid nothing other than time and technical support 2013: WSP on National Textbook
  • 10. »Influencing government machinery often takes long time but when it click, it can create huge success »For pushing an agenda, taking opportunity to utilise the government and sector connections often make things easier Learning points Let’s keep up this spirit for doing good things in future 