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Пахутин Oracle 120221

by BDA on Feb 21, 2012

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Slide Transition: The biggest obstacle to I.T. performance is complexity. Think of it this way: if you bought a car the way a business buys IT…You’d buy the engine, doors, seats, windows, steering wheel and tires all from separate vendors.Then pay a mechanic thousands of dollars to assemble the car.You’d lose the value the car manufacturer puts into engineered safety systems, integrated control systems. You’d lose years of testing, validating, engineering... innovation.
Slide Transition: Из-за сложности в IT инфраструктуре, организации зависят от Индивидуальной сборки.В течение десятилетий компании покупали различные компоненты, такие как сервера, стораджи, различные ПО, производимые различными производителями, собирали часть за частью свою систему и нанимая уникальных IT специалистов, чтобы эту систему поддерживать.
Slide Transition: Фрагментированная ИТ структура дала рост сложной фрагментированнойИт середе, которую компании должны поддерживать. A heterogeneous environment like this makes it difficult to automate business processes and share data or computing resources across applications silos. Human intervention often leads to data errors that are propagated throughout the systems.
Slide Transition: And because business processes built across application silos are so fragile, small changes in systems or processes can break everything.That means IT departments must move slowly and carefully through any changes, making it harder and harder to respond to business changes.We see companies spending two years to build these systems—which then need to be retuned or redesigned with every new business requirement.
Slide Transition: Чем сложнее IT среда, тем меньше места остается для инноваций.Не удивительно, что IT переживают тяжелые времена поддерживая изменения, которые требует бизнес.
Slide Transition: Очевидность сложности IT может показать как много компании тратят на поддержку того, что у них есть вместо того, чтобы использоваться новые возможности.В 2011, 66% of IT spending at the average company went to the day-to-day operations of the business; 20% to the organic growth of the business and 14% to support major business transformation, new products, services or business models.*In fact, many would argue that spending 34 percent of IT on growing and transforming the business is quite good. But, what if you could change the mix? Even a modest shift in IT spending toward growing or transforming the business could help businesses compete better in a complex marketplace.Note:* “IT Metrics: IT Spending and Staffing Report, 2011”, Gartner, 2011
Slide Transition: Управление сложнойI.T. Средой также поглощает ресурсы, которые могли бы быть использованы на разработку новых технологических трендов.
Slide Transition: Oracle’s стратегия всегда былаSIMPLIFY I.T. so customers can use technology for business innovation, not just for business as usual. Let’s discuss how we’re doing this.
Slide Transition: Прежде всего, Oracle упрощает ИТ разработкой железа и ПО, работающего вместе, сочетающего в себе различные компоненты.
Slide Transition: Когда мы говорим, что Oracle hardware and software is engineered to work together, мы имеем ввиду нашу уникальную способность предлагать заказчиками полный стекжелеза и ПО, от бизнесс приложений через слой промежуточного ПО (FMW) и базы и установка на серверах и стораджах.Каждый из этих слоев и все продукты внутри слоя – разработаны для совместной работы в соответствии с открытыми стандартами.Oracle тестирует все продукты, находящиеся внтури слоя вместе, напр., между различными приложениями, между различными продутами баз данных и т.д. Oracle тажке тестирует сквозь/между слоями, от приложения до серверов. Т.о. приложения протестированы с продуктами промежуточного слоя, продукты промежуточного слоя протестированы и базой данных и база данных протестирована с аппаратной частью… Каждый слоя протестирован с каждым из других слоев. Oracle certifies the complete stack so that customers know which particular versions of software are designed to work together. For example, every major application that Oracle delivers, including Oracle E-Business Suite, PeopleSoft Enterprise, JD Edwards and Siebel CRM is certified with Oracle Fusion Middleware 11g . Database 11g Release 2 has been tested and certified with all of Oracle’s major applications, including Oracle Fusion Applications. Oracle packages our different technologies into standardized solutions, which customers can then deploy together.These complete solutions are designed to be upgraded effectively and efficiently together. And, the entire stack can be managed together, supported together and so on.
Slide Transition: Поскольку мы способны конструировать наши технологии специально для стэка и предоставляем возможность тюнинговать весь стэк, мы способны оптимизировать производительность как во всех слоях, так и в каждом в отдельностиЭтот комплексный подход позволяет нам создавать более надежные решения и безопасные решения. Также управляемость на каждом из слоев позволяет ументьшить общую стоимость владения.This complete approach also allows us to design much greater reliability and security into the stack than the customer could achieve if they had to build it themselves.And because we have management tools that run through every layer, it’s also much easier to manage the stack and upgrade it over time. The net result for our customers is a dramatically lower cost of ownership.
Slide Transition: The third way Oracle simplifies I.T. is by engineering solutions that empower people to drive innovation and change.
Slide Transition: Поскольку все больше и большепрофессия требует комплексных знаний и способностей, таких как анализ информации, решение проблем, принятие решения, креативный подход, сегодняшний сотрудник использует набор средств, которые до сегодняшнего дня были разрозненными приложениями.For example, when Oracle’s User Experience team conducted on-site visits to observe how people used technology to do their job, they saw users toggling between transactions, email, chat, search, group workspaces and analytical dashboards and reports. As a result, we completely redesigned our next generation applications to work the way most people do today. These simple and intuitive applications have business intelligence embedded within transactions so users can make informed decisions on the spot. Embedded social computing enables people to collaborate and communicate instantly. Business process flows are streamlined so employees can execute transactions efficiently. And, because the business processes are highly configurable, business managers can innovate at a faster pace.
Slide Transition: In addition, by designing Fusion Applications to support specific business roles, we were able to streamline many of the activities that innovation workers do. In fact, research confirms our own findings that innovation worker productivity can increase by 50% when companies apply technology more precisely, with solutions tailored to specific jobs or roles.* This role-based interface delivers all the information you need to take action, whether it’s what you need to know, what you need to do, how you get it done, or who can help you. It includes intelligence and social tools built into the business process, as well as streamlined workflows that let you complete tasks quickly. * “Rethinking knowledge work: A strategic approach”, McKinsey Quarterly, February 2011
Slide Transition: Because we built Fusion Applications natively on Fusion Middleware, we were able to take full advantage of the innovative technologies in Oracle’s middleware layer. Oracle Fusion Middleware is a complete family of application infrastructure which all run on the leading Cloud Application Foundation: Exalogic and WebLogic – including centralized Identity Management, Enterprise Management and unified development tools. All of these components are integrated using open standards to better connect Web, Social, Mobile and Business Applications to speed implementation and lower the cost of management and change. What Fusion Middleware ultimately provides is a foundation for innovation: Confidence in your ability to adapt and respond to change, Operational and strategic insight for better, more informed decisions, Agile and intelligent business applications and processes. Secure and rich connections with workers, teams and customers. Accelerated development and reduced IT costs Later in the presentation, you’ll hear about a customer using Fusion Middleware to deliver innovative services to its customers. There are many more examples of customers using Fusion Middleware to build innovative custom applications or deploy a common technology, whether it’s business intelligence, identity management or user experience, across Oracle Applications. All Oracle applications are certified on Fusion Middleware and many customers use Fusion Middleware with third-party applications to integrate, secure and extend those applications.
Slide Transition: Finally, the ultimate expression of hardware and software engineered to work together is Oracle’s engineered systems. By increasing the level of engineering and optimization in these systems, Oracle can deliver exponential performance increases and massively simplified deployment and management capabilities.
Slide Transition: The Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud были первыми примерами инжиниринговых систем, включающих полный пакет серверов, систем хранения и ПО. Недавно мы представили даже больше..Our goal as a company is to add value to our hardware systems to meet our customer’s diverse needs. We understand that no workloads are the same. So, we have created “purpose built” machines that are optimized to handle particular types of workloads really well–for example, if customers require database optimized, we offer Exadata; if they want optimized middleware, we offer Exalogic– and now, we offer Exalytics In-Memory Machine for handling analytics.On the other hand, there are customers who are looking to consolidate different workloads onto a single box. For example, a varied set of workloads with a system to run database, applications, some middleware and analytics. For these general purpose needs, we recently announced our SPARC SuperCluster.
SlideTransition: Here’s a quick look at performance and other metrics associated with these systems – our goal is to bring you SIMPLE system solutions “engineered to work together” to manage your IT environment.Background notes on Engineered Systems:Exadata - Extreme performance database system for consolidation, data warehouse, OLTP, and mixed workloadsExalogic - Extreme performance Intel Linux/Solaris platform optimized for Oracle Apps, Oracle FMW, can run 3rd party appsExalytics - Extreme performing in-memory and middle tier analytics platform – the industry’s first in-memory hardware and software system engineered to run analytics faster than ever, provide real-time speed-of-thought visual analysis, and enable new types of analytic applications.SPARC SuperCluster- Engineered clustered system for general purpose computing. Designed for enterprise consolidation of Oracle and third-party applications and database environments – The world’s fastest general-purpose engineered system. Big Data Appliance - Hadoop and NoSQL based system, optimized for acquiring, organizing, and analyzing low density and unstructured data – Designed to help customers integrate and maximize the value of Big Data. In conjunction with Oracle Exadata Database Machine and the new Oracle Exalytics Business Intelligence Machine, delivers everything customers need to acquire, organize, analyze and maximize the value of Big Data within their enterprise. Database Appliance - Complete, affordable HA database system for the mid-market, optimized for ease of use.
Another, recently announced engineered system is Oracle’s Exalytics, the industry's first in-memory BI machine that delivers the fastest performance for business intelligence and planning applications. It combines proven in-memory technology with unconstrained data visualization and advanced analytics to provide customers with extreme insight into their business. The key benefits Exalytics provides include:Best-in-class enterprise BI platform, in-memory analytics software, and hardware optimized to work together -Advanced data visualization and exploration to quickly provide actionable insight from large amounts of data-Fastest solution for business intelligence, modeling, forecasting, and planning applications Access to all Oracle and non-Oracle enterprise data sources- No limits on your users, your data, or your applications Because it has been engineered as a single-vendor solution from the silicon all the way up to the application layer, Oracle Exalytics In-Memory Machine provides the best possible performance with the broadest range of functionality, while freeing customers from the inefficiencies of dealing with multiple vendors. Oracle Exalytics In-Memory Machine features optimized, high-speed connectivity to Oracle Exadata Database Machine. That means, while not required, customers who use the analytics and database machines together can expect even faster analytic performance. Additional Points:In contrast to analytic “black box” appliances that feature proprietary technology, Oracle Exalytics In-Memory Machine is powered by widely proven Oracle solutions, including Oracle Business Intelligence Foundation Suite and Oracle TimesTen In-Memory Database. Both have been designed, enhanced, and optimized to run on an industry-standard, Intel-based hardware and Linux operating system specifically configured for analytics. Oracle Exalytics In-Memory Machine works within any typical heterogeneous IT environment. It can access data from any Oracle or non-Oracle relational, OLAP, or unstructured data source, and does not require Oracle Database, Oracle Exadata, or any other Oracle products. Organizations already running Oracle business intelligence solutions will benefit from being able to leverage existing skill sets and experienced personnel.
Slide Transition: Finally, you have complete choice over how you want to deploy Oracle solutions. Deployment options include: Traditional on premise Your own private cloud – providing a shared, elastically scalable, secure environment – you may manage it yourself or have Oracle On Demand manage it for you. Public clouds – we now offer the Oracle Public Cloud (announced OpenWorld 2011), and we also enable customers to run on other public clouds. Hybrid clouds – you can mix these different deployment models in a hybrid approach.
Slide Transition: Oracle also offers the choice of solutions at all layers of the cloud stack:SaaS – a broad portfolio of horizontal and industry applications for end usersPaaS – a shared, elastically scalable, standards based platform for applications based on Oracle’s leading middleware and databaseIaaS – shared pools of computing servers, storage and networking, providing the underlying cloud infrastructureOur Engineered Systems such as Exadata, Exalogic and SuperCluster are the ideal building blocks for PaaS and IaaS, delivering extreme performance and therefore extreme efficiency for mixed workloads.
Slide Transition: Oracle is also simplifying I.T. by investing in best-of-breed components and engineering them to work together for your industry. These industry investments include merchandising (Retek) for Retail, front-office banking (iFlex) for Financial Services, and billing (Portal) for Communications. Once a deal is closed, we begin the work of integrating and optimizing the newly acquired solution with other Oracle technologies.
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The Oracle PartnerNetwork program “OPN Specialized” was launched almost two years ago. The focus of the program is on specialization, giving our partners the opportunity to gain the differentiation and competitive edge they need to stand out in the marketplace. Specialization is achieved through competency development, business results - in other words expertise and proven success. OPN Specialized partners are recognized by Oracle, and prefered by customers. Trusted relationships:Oracle is proud to work with the most comprehensive & highly skilled partner community in the industry, uniquely qualified to deliver Oracle solutions to customers of all sizes. Partners have to demonstrate regular and successful business in the given product or solution area. Advanced Expertise:By getting Specialized, partners demonstrate Advanced expertise in the chosen product or solution. Thus they become an integral part of the Oracle team – be it in joint business calls, in product delivery or in maintenance. Specialized partners are highest professionls in the industry and Oracle is committed to working together with those professionals, to provide the highest quality of products and services to our customers. Deep understanding:Partners have to demontrate deep industry and product knowledge to get Specialized. Those partners are uniquely qualified to address Customer business needs by Oracle products and to assist our customers with their successful implementations.
Slide Transition: First, I’m going to talk about a customer who is using IT to support innovation.Remember the statistics we showed in the beginning of the presentation? Globalization is opening up exciting new market opportunities, as long as companies have the right IT infrastructure to support it.Even in the oldest industries, forward-looking companies can use technology to create a differentiated customer experience that improves customer loyalty.
Slide Transition: Our next story is about how IT can fuel growth……Когда компании имеют гибкую инфраструктуру, они могут быстро развивать новые бизнесы и расширять географию своего присутствия. .
Slide Transition: Our last story is about business performance, and how our customer and how our customer is using IT and analytics to ensure continuous innovation.
Partner DifferentiationEach Specialized status provides a powerful Oracle branding that can help our partners to: Differentiate from the competition through proven in-depth expertise in Oracle solutions Find new opportunities through the power of proven capabilityExtend market reach and expand revenue opportunities with audiences of hundreds of thousands of Oracle customers Oracle recognitionSpecialized partners are also highly recognized by Oracle. We recognize who have invested time and resources to develop significant expertise in Oracle’s products and solutions and have proven their capabilities by gaining the Specialized status in specific products or industry areas. Those partners gain access to the specialization benefits pack, which includes tools and resources to help them build more business and capability in their chosen Specialization area. Reference system for customersBecause we recognize our Specialized partners as highest experts, we also want our customers to meet and work with those specialists. Therefore we do provide the Solution catalogue of our Specialized partners on the Web, thus helping our partners and customers to find each other and make the best business match. Training and Testing CriteriaIn order to get Specialized, partners have to demonstrate their expertise by passing tests of relevant difficulty levels for Sales, Presales, Support and Implementation job roles. To enable our partners, we do provide several types of trainings – starting with on-line self-training up to advanced in-class implementation trainings. The Implementation Specialists level goes so far as to require proctored certification tests. This is a challenge partners are willing to take to demonstrate their high level of product delivery and implementation skills. In conclusion – if you as a customer are looking for a specialist Partner, who could address your business needs with our product offering and successfully deliver, we strongly suggest you look for a partner Specialized in your industry or solution area, because they have proven their expertise with us and we want you to be successful with your projects.
Main point: define Enterprise Manager and set context for WebLogic Server featuresFor those not familiar with it, Oracle Enterprise Manager is Oracle’s management solution that spans all Oracle products It is a family of products with a unified console and framework into which plugs specific modules or “packs” pertinent to the particular Oracle products you have in your infrastructure. Enterprise Manager also manages non-Oracle products and can server as the comprehensive, unified management system across your data center.We’ll look here at a few of the Enterprise Manager capabilities relating to WebLogic Suite.
Slide Transition: That’s how some Oracle customers are using Oracle engineered solutions. Now, let me take you back to the automobile example. We talked about why you wouldn’t try to take the components of an automobile and put it together yourself.…About how automakers use their detailed knowledge of how a car’s sub-systems interact with each other to deliver performance…About the value in the years of testing, validating, engineering... Innovation – that an automaker puts into a vehicle.Like that finely engineered automobile, Oracle’s hardware and software is engineered to work together.

Пахутин Oracle 120221 — Presentation Transcript

Новый подход к ИТ: сложное становитсяпростымАлександр ПахутинПредставитель по СФО 1
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Создание Проверка инноваций идей Осмысление процесса 71% организаций Ведущие Однако, 70-90%считают инновации организации с организаций неодним из основных помощью ИТ задействуют полный конкурентных помогают своим потенциал ИТ перимуществ сотрудникам продвигать инновации 3
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Индивидуальнаясборка 5
Фрагментация ИТ 6
Зоопарк приложений 7
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В 201150%66%БизнесаВедение 25% 20% Рост бизнеса 25% 14% преобразование преобразованиеВедение бизнесаI рост бизнеса бизнеса бизнесаSource: “IT Metrics: IT Spending and Staffing Report, 2011”, Gartner Research, 2011 9
Изменения на рынке ипрогресс технологий 10
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Комплексное ПроектированиеКомплексное КомплекснаяТестирование Сертификация Комплексное Внедрение Комплексное Комплексное Управление Обновление Комплексная Поддержка 13
НадѐжностьПроизводительность УправляемостьБезопасность Поддержка 14
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FUSION APPLICATIONS ЧТО ВАМ НАДО ЗНАТЬ КТО МОЖЕТ ВАМ ПОМОЧЬ ЧТО ВАМ НАДО ДЕЛАТЬ КАК ЭТО СДЕЛАТЬ 17
ОСНОВА ДЛЯ ИННОВАЦИЙ Web Social Mobile ВЗАИМОДЕЙСТВИЕ ПОЛЬЗОВАТЕЛЕЙ ORACLE FUSION УПРАВЛЕНИЕ БИЗНЕС- УПРАВЛЕНИЕ MIDDLEWARE БИЗНЕС-АНАЛИТИКА ПРОЦЕССАМИ СОДЕРЖИМЫМ КОМПЛЕКСНОЕ ИНТЕГРАЦИЯ СЕРВИСОВ ИНТЕГРАЦИЯ ДАННЫХ ЛУЧШЕЕ В КЛАССЕ УПРАВЛЕНИЕ ИДЕНТИФИКАТОРАМИ И БЕЗОПАСНОСТЬ ИНТЕГРИРОВАННОЕСРЕДСТВА РАЗРАБОТКИ ПЛАТФОРМА ОБЛАЧНЫХ ПРИЛОЖЕНИЙ СРЕДСТВА УПРАВЛЕНИЯ ОТКРЫТОЕ 18
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ENGINEERED SYSTEMS & APPLIANCES Системы Системы Целевого Общего Использования Назначения Exalytics In-MemoryExadata Exalogic Big Data Database Appliance SPARC SuperCluster 20
ENGINEERED SYSTEMS & APPLIANCES Exadata SPARC SuperCluster 10-50 кратный прирост скорости обработки 9 мировых рекордов по сравнению с IBM и HP запрсов В 6 раз дешевле IBM P795 Big Data Appliance Наиболее полное корпоративное решение для Exalogic обработки больших массивов данных 10 кратное уменьшение времени отклика для Java приложений; Oracle Apps работают в 4 раза быстрее Exalytics Скорость аналитических запросов выросла в 20 раз 21
Oracle Engineered Data SystemsЗаконченное решение для работы с данными Oracle Oracle Oracle Big Data Appliance Exadata Exalytics Структури- Данные для рованные анализа данные Анализ и Получе- Обработ- Структури- Агрегация Представление данных ние ка рование & Анализ в реальном времени 22
РАЗРАБОТАНО ДЛЯ ВЫБОРА ЛОКАЛЬНОЕ ЧАСТНОЕ ПУБЛИЧНОЕ ГИБРИД РАЗМЕЩЕНИЕ ОБЛАКО ОБЛАКО 27
РАЗРАБОТАНО ДЛЯ ВЫБОРАSaaSПриложения доступные по желаниюPaaSРазделяемые приложения иплатформыIaaSПулы вычислительных ресурсов 28
РАЗРАБОТАНОДЛЯ ВАШЕЙ ОТРАСЛИ 29
Примеры успешных eGovernment-проектов натехнологиях Oracle 30
Формирование компонентов Электронного правительства РоссииФормирование компонентов Электронного правительства на федеральном уровне:  Внедрение ИС для оказания услуг в электронном виде/автоматизация работы органов власти в режиме «одного окна»  Создание межведомственной среды информационного взаимодействия  Внедрение электронного документооборота в органах власти  Создание единого электронного архива документов органов власти  Создание аналитической системы для управления по результатам  Внедрение Карты гражданина, электронное удостоверение личностиФормирование компонентов Электронного правительства на региональном уровне:  Внедрение регионального портала государственных и муниципальных услуг  Внедрение ИС ведения регионального реестра государственных и муниципальных услуг (Региональный реестр)  Внедрение ИС для оказания услуг в электронном виде/автоматизация работы органов власти в режиме «одного окна»  Внедрение электронного документооборота в органах власти  Создание единого электронного архива документов органов власти  Создание межведомственной среды информационного взаимодействия  Разработка ИС для регионального центра телефонного обслуживания граждан 31
OPN – специализированные партнѐры НАДЁЖНЫЕ ОТНОШЕНИЯ Подтвержденная компетенция и достижения Экслюзивное обучение, тестирование и сертификация ПЕРЕДОВАЯ ГЛУБОКОЕ ЭКСПЕРТИЗА ПОНИМАНИЕ Часть команды Oracle Анализ требований бизнеса Простота закупки, внедрения Примеры внедрения и владения для всех отраслей специализации 34
Масштабируйтесь постепенно Платите по мере роста Connected Users 10,000 1,000 Average 400 Standard Edition One (2 sockets max) Enterprise Edition (Unlimited processors)Express Edition(1 sockets max) Standard Edition (4 sockets max) 43
Oracle Application Express• Инструмент для создания Web приложений использующих базу данных• Простота использования совмещенная с мощью и надежностью базы данных Oracle• Web интерфейс 44
Enterprise ManagerВсеобъемлющее управление стеком продуктов 45
Application Development Framework Device View Controller Model• Device & • JSF Components • JSF Page Flow • O-R Mapping Browser • Ajax & DHTML • JSR 227 Data • EJB 3, JPA Adaptation • Flash Binding • WebServices 46
Александр ПахутинПредставитель по СФО8 916 429 02 58Alexandr.pakhutin@oracle.com 48

Пахутин Oracle 120221

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Пахутин Oracle 120221 — Presentation Transcript