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Want your B2B Marketing to be more profitable?

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We could help you achieve up to 100% growth of your B2B marketing productivity. You just need to be ambitious and contact us.

We could help you achieve up to 100% growth of your B2B marketing productivity. You just need to be ambitious and contact us.


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  • 1. Hands-on support to create more profitable growth in B2B markets. Generate better leads. Grow key accounts. Strengthen your marketing team. Get ‘Milestone inside’.
  • 2. Strictly confidential © Milestone Marketing 2008 Current challenge...
  • 3. Strictly confidential © Milestone Marketing 2008 Companies with ‘Milestone inside’
  • 4. Strictly confidential © Milestone Marketing 2008 Our target group: ambitious directors of serious businesses We enjoy focusing on supporting: • Ambitious Budget responsible Commercial Directors (ABCD’s) • Of B2B companies • Revenue/yr > Euro 100M • HQ in NL or London • Industries: ICT, High tech, Chemical, Water mgt, Food • With serious profit growth ambitions • Willing to turn their marketing costs into a marketing profit center...
  • 5. Strictly confidential © Milestone Marketing 2008 What’s your ambition and agenda? 1. Grow current customers: • Ensure loyalty of key DMU’s • Manage volumes & margins • Cross- & upselling 3. Get more customers: • Lead generation • Lead tracking & nurturing • Lead conversion 2. Boost Channel Partners: • Sales targets & incentive program • Co-marketing program (lead gen) • Shared marketing services / portal 5. Increase Marcom efficiency: • Optimize MarCom processes • MarCom automation (MRM, DAM) • Co-sourcing marketing operations 4. Intro new products / services: • Launching customers • Marketing program • Sales support 6. Build Brand Authority: • Define Brand Value domain(s) • Create content & connections • Connect campaigns & communities
  • 6. Strictly confidential © Milestone Marketing 2008 Milestone brings you high performance marketing. Brand building Sales growth Leaders Followers Laggards Innovators High performance marketing Advertising & PR Lead Generation & Account Growth Educate your market!
  • 7. Strictly confidential © Milestone Marketing 2008 Sales driven marketing
  • 8. Strictly confidential © Milestone Marketing 2008 BU Management Sales Product Management Communications Who is Marketing ? In your organization: what & who is/does marketing?
  • 9. Strictly confidential © Milestone Marketing 2008 Average B2B Marketing practice: unclear ROI of marketing budget (costs...) BU / Dealer / Reseller BU / Dealer / Reseller BU / Dealer / Reseller BU / Dealer / Reseller End Customers End Customers End Customers End Customers Marketing Program? Marketing Program? Marketing Program? Qualified leads? Marketing budget! (costs…) Lead conversion? ROI? CRM system? Central Marketing Department Marketing Program? Marketing Programs?
  • 10. Strictly confidential © Milestone Marketing 2008 ‘Milestone inside’ assures ‘closed loop’ marketing, measurable results, best practices and benchmarks. BU / Dealer / Reseller BU / Dealer / Reseller BU / Dealer / Reseller BU / Dealer / Reseller End Customers End Customers End Customers End Customers Marketing Programs Marketing Programs Marketing Programs Register qualified leads Drive lead conversion : push ROI Mgt Portal & Intelligence (Continuum®) Central Marketing Department Milestone inside Marketing Programs platform platform platformplatform Measure & compare results - Specialist knowledge - Flexible capacity Marketing budget! (costs…) Shared Marketing services (investment) Campaign Mgt platform & services
  • 11. Strictly confidential © Milestone Marketing 2008 Clients use us to create more marketing ROI faster (‘Milestone inside’ is how we work with, not for, clients) In-depth understanding of markets, metrics, customers & channels Smart Planning & process design (Mkt & Sales coop!) KPI measurement & follow-up monitoring Great Execution: Operational excellence in Marketing Better Marketing ROI Marketing Automation Marketing Operations (in/outsourcing) Marketing Engineers Client Mkt & Sales team Extended team: Milestone inside
  • 12. Strictly confidential © Milestone Marketing 2008 Clients’ Central Sales & Marketing Management Clients’ local Sales Units Brand agency Campaigns & Portal Powered by: B2B Commerce operations: key players - Brand book & guidelines - Creative materials - Customer (end-user) insights - Campaign set-up & management - Drive lead nurturing & conversion process - Portal management & tool operations - Secure database management - SLA management - Manage subcontractors Clients’ local Sales UnitsClients’ local Sales Units
  • 13. Strictly confidential © Milestone Marketing 2008 Our Expertise covers the full ‘marketing continuum’ •Visitors Funnel •Leads & Prospects •Customers •Web Analytics •CRM •Etc. •Web Reputation mgt. •Social Media •Social Networks •Web listening •(Online) PR •Etc. •Thought Leadership & proof •Copywriting •Brand Story & Positioning •Messages & portfolio •Content Management •Search Engine Optim. •Analytics •Etc. •Email •Direct Mail •Newsletters •Adwords •Events / webinars •Advertising •Buzz/Viral •Recruitement •Etc… Campaigns Content ContactsCommunities
  • 14. Strictly confidential © Milestone Marketing 2008 Where do you want to grow your business? Communication & PR Lead Generation & Market Intro Campaigns Account Growth Programs Team expertise & (flex) capacity Marketing & Sales Automation Tools (eDM, CMS, MRM/DAM, CRM, Dashboards) Strategy & Business Development
  • 15. Strictly confidential © Milestone Marketing 2008 Next steps? • Shared ambitions? • Define & approve phase 1 cooperation: – Focus & Deliverables (results) – Team, timings & fee-model – NDA - Run the project together – • Enjoy the cooperation & results • Evaluate phase 1 & enter phase 2: longer term partnership
  • 16. Strictly confidential © Milestone Marketing 2008 Milestone: we make your marketing profitable. We are: • a hands-on Marketing & Sales services company. • passionate about making marketing & sales measurable. • enabling continuous improvement of our clients’ marketing & sales results. • pro-active dynamic teamplayers working with your team (‘Milestone inside’) • Delivering your growth ambitions • based in NL & UK, acting global • Practicing what we preach: – 9 nationalities, 10 native languages, 24 professionals & personalities – 20% revenue growth & profitable in 2009 – YonY growth HY1 2010 90% Partners & suppliers Board Factory & Services Consulting, interim & project mgt Marketing & Sales Finance & Facilities Freelancers
  • 17. Strictly confidential © Milestone Marketing 2008 Typical Milestone projects & services Marketing Engineering (projects & interim management): • Interim Marketing management / Extended team • Specialist know-how: CRM & Online Marketing (email, search, social media, content management, DAM, MRM, MAP, dashboards) • Implement marketing shared services • Lead Generation campaigns • Lead nurturing & conversion • Account Development programs • Co-create (online) marketing strategies and account plans Marketing Factory (services): • Run & optimize lead generation campaigns • Marketing Operations Management (eDM, newsletters, webinars, whitepapers, SEA, SEO, content ops, website mgt) • Marketing dashboards & reporting • Database management & integration (CRM, eMarketing)
  • 18. Strictly confidential © Milestone Marketing 2008 Milestone: your partner in high-ROI B2B marketing Milestone is a full service Marketing & Sales service firm Helping you to further grow your B2B business profitably. We combine vision with action to make a real difference and your business step-by-step more successful. We prefer to cooperate in result driven business models as your preferred partner to co-define smart marketing & sales strategies, translate them into effective campaigns & programs, and implement them using our expert staff and leading software tools. We are passionate about making marketing & sales measurable enabling continuous improvement of marketing & sales ROI. With Milestone inside, you can outperform your competitors Rather than having to outspend them…
  • 19. Milestone Marketing BV Orteliuslaan 850 3528 BB Utrecht PO Box 13267, 3507 LG Utrecht The Netherlands T +31-(0)30-7116729 F +31-(0)30-7116730 www.milestonemarketing.com Fact based. Result driven.