Want your B2B Marketing to be more profitable?

Hands-on support to create
more profitable growth
in B2B markets.
Generate better leads. Grow key accounts. Strengthen your marketing team.
Get ‘Milestone inside’.

Current challenge...

Companies with ‘Milestone inside’

Our target group: ambitious directors of serious businesses
We enjoy focusing on supporting:
Ambitious Budget responsible Commercial Directors (ABCD’s)
Of B2B companies
Revenue/yr > Euro 100M
HQ in NL or London
Industries: ICT, High tech, Chemical, Water mgt, Food
With serious profit growth ambitions
Willing to turn their marketing costs into a marketing profit center...

What’s your ambition and agenda?
1. Grow current customers:
Ensure loyalty of key DMU’s
Manage volumes & margins
Cross- & upselling
2. Boost Channel Partners:
Sales targets & incentive program
Co-marketing program (lead gen)
Shared marketing services / portal
3. Get more customers:
Lead generation
Lead tracking & nurturing
Lead conversion
4. Intro new products / services:
Launching customers
Marketing program
Sales support
5. Increase Marcom efficiency:
Optimize MarCom processes
MarCom automation (MRM, DAM)
Co-sourcing marketing operations
6. Build Brand Authority:
Define Brand Value domain(s)
Create content & connections
Connect campaigns & communities

Milestone brings you high performance marketing.
Educate your market!
High
performance
marketing
Advertising & PR
Brand
building
Innovators
Leaders
Followers
Laggards
Lead Generation &
Account Growth
Sales growth

Sales driven marketing

In your organization: what & who is/does marketing?
BU
Management
Who is
Marketing
?
Product
Management
Sales
Communications

Average B2B Marketing practice:unclear ROI of marketing budget (costs...)
CRM system?
Central
Marketing
Department
Lead conversion? ROI?
Marketing budget!(costs…)
Qualified leads?
BU / Dealer /
Reseller
BU / Dealer /
Reseller
BU / Dealer /
Reseller
BU / Dealer /
Reseller
Marketing
Program?
Marketing
Program?
Marketing
Program?
Marketing
Program?
Marketing Programs?
End Customers
End Customers
End Customers
End Customers

‘Milestone inside’ assures ‘closed loop’ marketing,measurable results, best practices and benchmarks.
Mgt Portal & Intelligence(Continuum®)
Central
Marketing
Department
Milestone inside
Specialist knowledge
Flexible capacity
Drive lead
conversion :
push ROI
Register
qualified leads
Shared Marketing services (investment)
Marketing budget!(costs…)
BU / Dealer /
Reseller
BU / Dealer /
Reseller
BU / Dealer /
Reseller
BU / Dealer /
Reseller
platform
platform
platform
platform
Measure &
compare
results
Marketing
Programs
Marketing
Programs
Marketing
Programs
Marketing
Programs
End Customers
End Customers
End Customers
End Customers
Campaign Mgt platform & services

Clients use us to create more marketing ROI faster(‘Milestone inside’ is how we work with, not for, clients)
In-depth understanding
of markets, metrics,
customers & channels
Client Mkt & Sales team
Better
Marketing
ROI
Smart Planning
& process design
(Mkt & Sales coop!)
KPI measurement
& follow-up monitoring
Great Execution:
Operational excellence
in Marketing
Marketing
Automation
Marketing Operations
(in/outsourcing)
Marketing
Engineers
Extended team: Milestone inside

B2B Commerce operations: key players
Clients’ Central
Sales & Marketing
Management
Campaigns
& Portal
Powered by:
Brand agency
Clients’ local
Sales Units
Clients’ local
Sales Units
Clients’ local
Sales Units
Brand book & guidelines
Creativematerials
Customer (end-user) insights
Campaign set-up & management
Drive lead nurturing & conversion process
Portal management & tool operations
Secure database management
SLA management
Manage subcontractors

Our Expertise covers the full ‘marketing continuum’

Where do you want to grow your business?
Strategy & Business Development
Communication & PR
Lead Generation
& Market Intro Campaigns
Account Growth
Programs
Team expertise & (flex) capacity
Marketing & Sales Automation Tools
(eDM, CMS, MRM/DAM, CRM, Dashboards)

Next steps?
Shared ambitions?
Define & approve phase 1 cooperation:
Focus & Deliverables (results)
Team, timings & fee-model
NDA
Run the project together –
Enjoy the cooperation & results
Evaluate phase 1 & enter phase 2: longer term partnership

Milestone: we make your marketing profitable.
We are:
a hands-on Marketing & Sales services company.
passionate about making marketing & sales measurable.
enabling continuous improvement of our clients’ marketing & sales results.
pro-active dynamic teamplayers working with your team (‘Milestone inside’)
Delivering your growth ambitions
based in NL & UK, acting global
Practicing what we preach:
9 nationalities, 10 native languages, 24 professionals & personalities
20% revenue growth & profitable in 2009
YonY growth HY1 2010 90%
Board
Marketing & Sales
Finance & Facilities
Factory & Services
Consulting, interim & project mgt
Partners & suppliers
Freelancers

Typical Milestone projects & services
Marketing Engineering (projects & interim management):
Interim Marketing management / Extended team
Specialist know-how: CRM & Online Marketing (email, search, social media, content management, DAM, MRM, MAP, dashboards)
Implement marketing shared services
Lead Generation campaigns
Lead nurturing & conversion
Account Development programs
Co-create (online) marketing strategies and account plans
Marketing Factory (services):
Run & optimize lead generation campaigns
Marketing Operations Management(eDM, newsletters, webinars, whitepapers, SEA, SEO, content ops, website mgt)
Marketing dashboards & reporting
Database management & integration (CRM, eMarketing)

Milestone: your partner in high-ROI B2B marketing
Milestone is a full service Marketing & Sales service firm
Helping you to further grow your B2B business profitably.
We combine vision with action to make a real difference
and your business step-by-step more successful.
We prefer to cooperate in result driven business models
as your preferred partner to co-define smart marketing & sales strategies,
translate them into effective campaigns & programs,
and implement them using our expert staff and leading software tools.
We are passionate about making marketing & sales measurable
enabling continuous improvement of marketing & sales ROI.
With Milestone inside, you can outperform your competitors
Rather than having to outspend them…

Fact based. Result driven.
Milestone Marketing BVOrteliuslaan 8503528 BB UtrechtPO Box 13267, 3507 LG UtrechtThe NetherlandsT +31-(0)30-7116729F +31-(0)30-7116730www.milestonemarketing.com

Want your B2B Marketing to be more profitable?

by Albert Smit

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Want your B2B Marketing to be more profitable? Presentation Transcript