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Want your B2B Marketing to be more profitable?

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We could help you achieve up to 100% growth of your B2B marketing productivity. You just need to be ambitious and contact us.

We could help you achieve up to 100% growth of your B2B marketing productivity. You just need to be ambitious and contact us.

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  • 1. Hands-on support to create
    more profitable growth
    in B2B markets.
    Generate better leads. Grow key accounts. Strengthen your marketing team.
    Get ‘Milestone inside’.
  • 2. Current challenge...
  • 3. Companies with ‘Milestone inside’
  • 4. Our target group: ambitious directors of serious businesses
    We enjoy focusing on supporting:
    Ambitious Budget responsible Commercial Directors (ABCD’s)
    Of B2B companies
    Revenue/yr > Euro 100M
    HQ in NL or London
    Industries: ICT, High tech, Chemical, Water mgt, Food
    With serious profit growth ambitions
    Willing to turn their marketing costs into a marketing profit center...
  • 5. What’s your ambition and agenda?
    1. Grow current customers:
    • Ensure loyalty of key DMU’s
    • 6. Manage volumes & margins
    • 7. Cross- & upselling
    2. Boost Channel Partners:
    • Sales targets & incentive program
    • 8. Co-marketing program (lead gen)
    • 9. Shared marketing services / portal
    3. Get more customers:
    • Lead generation
    • 10. Lead tracking & nurturing
    • 11. Lead conversion
    4. Intro new products / services:
    • Launching customers
    • 12. Marketing program
    • 13. Sales support
    5. Increase Marcom efficiency:
    • Optimize MarCom processes
    • 14. MarCom automation (MRM, DAM)
    • 15. Co-sourcing marketing operations
    6. Build Brand Authority:
    • Define Brand Value domain(s)
    • 16. Create content & connections
    • 17. Connect campaigns & communities
  • Milestone brings you high performance marketing.
    Educate your market!
    High
    performance
    marketing
    Advertising & PR
    Brand
    building
    Innovators
    Leaders
    Followers
    Laggards
    Lead Generation &
    Account Growth
    Sales growth
  • 18. Sales driven marketing
  • 19. In your organization: what & who is/does marketing?
    BU
    Management
    Who is
    Marketing
    ?
    Product
    Management
    Sales
    Communications
  • 20. Average B2B Marketing practice:unclear ROI of marketing budget (costs...)
    CRM system?
    Central
    Marketing
    Department
    Lead conversion? ROI?
    Marketing budget!(costs…)
    Qualified leads?
    BU / Dealer /
    Reseller
    BU / Dealer /
    Reseller
    BU / Dealer /
    Reseller
    BU / Dealer /
    Reseller
    Marketing
    Program?
    Marketing
    Program?
    Marketing
    Program?
    Marketing
    Program?
    Marketing Programs?
    End Customers
    End Customers
    End Customers
    End Customers
  • 21. ‘Milestone inside’ assures ‘closed loop’ marketing,measurable results, best practices and benchmarks.
    Mgt Portal & Intelligence(Continuum®)
    Central
    Marketing
    Department
    Milestone inside
    • Specialist knowledge
    • 22. Flexible capacity
    Drive lead
    conversion :
    push ROI
    Register
    qualified leads
    Shared Marketing services (investment)
    Marketing budget!(costs…)
    BU / Dealer /
    Reseller
    BU / Dealer /
    Reseller
    BU / Dealer /
    Reseller
    BU / Dealer /
    Reseller
    platform
    platform
    platform
    platform
    Measure &
    compare
    results
    Marketing
    Programs
    Marketing
    Programs
    Marketing
    Programs
    Marketing
    Programs
    End Customers
    End Customers
    End Customers
    End Customers
    Campaign Mgt platform & services
  • 23. Clients use us to create more marketing ROI faster(‘Milestone inside’ is how we work with, not for, clients)
    In-depth understanding
    of markets, metrics,
    customers & channels
    Client Mkt & Sales team
    Better
    Marketing
    ROI
    Smart Planning
    & process design
    (Mkt & Sales coop!)
    KPI measurement
    & follow-up monitoring
    Great Execution:
    Operational excellence
    in Marketing
    Marketing
    Automation
    Marketing Operations
    (in/outsourcing)
    Marketing
    Engineers
    Extended team: Milestone inside
  • 24. B2B Commerce operations: key players
    Clients’ Central
    Sales & Marketing
    Management
    Campaigns
    & Portal
    Powered by:
    Brand agency
    Clients’ local
    Sales Units
    Clients’ local
    Sales Units
    Clients’ local
    Sales Units
    • Brand book & guidelines
    • 25. Creativematerials
    • 26. Customer (end-user) insights
    • 27. Campaign set-up & management
    • 28. Drive lead nurturing & conversion process
    • 29. Portal management & tool operations
    • 30. Secure database management
    • 31. SLA management
    • 32. Manage subcontractors
  • Our Expertise covers the full ‘marketing continuum’
  • 33. Where do you want to grow your business?
    Strategy & Business Development
    Communication & PR
    Lead Generation
    & Market Intro Campaigns
    Account Growth
    Programs
    Team expertise & (flex) capacity
    Marketing & Sales Automation Tools
    (eDM, CMS, MRM/DAM, CRM, Dashboards)
  • 34. Next steps?
    Shared ambitions?
    Define & approve phase 1 cooperation:
    Focus & Deliverables (results)
    Team, timings & fee-model
    NDA
    • Run the project together –
    Enjoy the cooperation & results
    Evaluate phase 1 & enter phase 2: longer term partnership
  • 35. Milestone: we make your marketing profitable.
    We are:
    a hands-on Marketing & Sales services company.
    passionate about making marketing & sales measurable.
    enabling continuous improvement of our clients’ marketing & sales results.
    pro-active dynamic teamplayers working with your team (‘Milestone inside’)
    Delivering your growth ambitions
    based in NL & UK, acting global
    Practicing what we preach:
    9 nationalities, 10 native languages, 24 professionals & personalities
    20% revenue growth & profitable in 2009
    YonY growth HY1 2010 90%
    Board
    Marketing & Sales
    Finance & Facilities
    Factory & Services
    Consulting, interim & project mgt
    Partners & suppliers
    Freelancers
  • 36. Typical Milestone projects & services
    Marketing Engineering (projects & interim management):
    Interim Marketing management / Extended team
    Specialist know-how: CRM & Online Marketing (email, search, social media, content management, DAM, MRM, MAP, dashboards)
    Implement marketing shared services
    Lead Generation campaigns
    Lead nurturing & conversion
    Account Development programs
    Co-create (online) marketing strategies and account plans
    Marketing Factory (services):
    Run & optimize lead generation campaigns
    Marketing Operations Management(eDM, newsletters, webinars, whitepapers, SEA, SEO, content ops, website mgt)
    Marketing dashboards & reporting
    Database management & integration (CRM, eMarketing)
  • 37. Milestone: your partner in high-ROI B2B marketing
    Milestone is a full service Marketing & Sales service firm
    Helping you to further grow your B2B business profitably.
    We combine vision with action to make a real difference
    and your business step-by-step more successful.
    We prefer to cooperate in result driven business models
    as your preferred partner to co-define smart marketing & sales strategies,
    translate them into effective campaigns & programs,
    and implement them using our expert staff and leading software tools.
    We are passionate about making marketing & sales measurable
    enabling continuous improvement of marketing & sales ROI.
    With Milestone inside, you can outperform your competitors
    Rather than having to outspend them…
  • 38. Fact based. Result driven.
    Milestone Marketing BVOrteliuslaan 8503528 BB UtrechtPO Box 13267, 3507 LG UtrechtThe NetherlandsT +31-(0)30-7116729F +31-(0)30-7116730www.milestonemarketing.com