Hands-on support to create
              more profitable growth.

Create more leads. Grow accounts faster. Strengthen your...
Current challenge...




Strictly confidential                          © Milestone Marketing 2008
Milestone clients (2009)




Strictly confidential                              © Milestone Marketing 2008
Milestone brings you high performance marketing.


                                                 Educate
              ...
Current B2B Marketing practices:
                            unclear ROI of marketing budget.

                        CRM...
‘Milestone inside’:
                        Fit, flexibility & ROI instead of (just) costs

                         CRM s...
‘Milestone inside’ assures ‘closed loop’ marketing,
             measurable results, best practices and benchmarks.

     ...
Clients use us to create more marketing ROI faster
                                     (‘Milestone inside’ is how we work...
Where do you want to grow your business?

                                      1. Strategy, Brand & Business Development
...
B2B Commerce operations: key players

                                        Clients’ Central
                           ...
Typical Milestone projects & services

 Marketing Engineering (projects):
 • Account Development programs
 • Lead Generati...
Milestone: your partner in high-ROI B2B marketing

 Milestone is a full service Marketing & Sales service firm
 Helping yo...
Next steps


 • Define & approve phase 1 cooperation:
          –     Team
          –     Duration
          –     Delive...
Fact based. Result driven.




      Milestone Marketing BV
          Caesar Building
           Zonnebaan 9
         3542...
Milestone Appendix




Strictly confidential      © Milestone Marketing 2008
Service portfolio of Milestone
        Strategy, Innovation &                    Lead Generation &           Marketing Ope...
Example: DSM Engineering Plastics - Akulon Campaign
                                               www.livingsolutions.dsm...
Example: Ford Fiesta Lead Generation Campaign
                                             www.helemaalvannu.nl           ...
Example: MarketingTop Executive Circle event
                              Rembrandt Tower, Amsterdam




Strictly confide...
Profit from Marketing Shared Services
                 Efficient and effective tool(s) for marketing collaboration




Str...
Fact based. Result driven.




      Milestone Marketing BV
          Caesar Building
           Zonnebaan 9
         3542...
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How to create More Profitable Growth in 2010?

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A simple yet effective way to help meet your ambitious marketing and sales goals for 2010.

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How to create More Profitable Growth in 2010?

  1. 1. Hands-on support to create more profitable growth. Create more leads. Grow accounts faster. Strengthen your marketing team. Get ‘Milestone inside’. 2009
  2. 2. Current challenge... Strictly confidential © Milestone Marketing 2008
  3. 3. Milestone clients (2009) Strictly confidential © Milestone Marketing 2008
  4. 4. Milestone brings you high performance marketing. Educate your High market! performance marketing Advertising & PR Brand building Innovators Leaders Followers Laggards Lead Generation & Account Growth Sales growth Strictly confidential © Milestone Marketing 2008
  5. 5. Current B2B Marketing practices: unclear ROI of marketing budget. CRM system? Central Marketing Department Lead conversion? ROI? Marketing budget! Qualified (costs…) leads? BU / Dealer / BU / Dealer / BU / Dealer / BU / Dealer / Reseller Reseller Reseller Reseller ? ? ? ? End Customers End Customers End Customers End Customers Strictly confidential © Milestone Marketing 2008
  6. 6. ‘Milestone inside’: Fit, flexibility & ROI instead of (just) costs CRM system? Milestone inside •Specialist knowledge Central Marketing • Flexible capacity Department Lead conversion? ROI? Marketing Tools as a budget! Qualified shared service (costs…) leads? (investment) BU / Dealer / BU / Dealer / BU / Dealer / BU / Dealer / Reseller Reseller Reseller Reseller ? ? ? ? Campaigns to grow accounts & generate leads End Customers End Customers End Customers End Customers Strictly confidential © Milestone Marketing 2008
  7. 7. ‘Milestone inside’ assures ‘closed loop’ marketing, measurable results, best practices and benchmarks. Mgt Portal & Intelligence Milestone inside (Continuum®) Central Marketing Department Drive lead conversion : push ROI Marketing Register Investment: qualified shared services leads BU / Dealer / BU / Dealer / BU / Dealer / BU / Dealer / Reseller Reseller Reseller Reseller platform platform platform platform Measure results Marketing Marketing Marketing Marketing Programs Programs Programs Programs End Customers End Customers End Customers End Customers Strictly confidential © Milestone Marketing 2008
  8. 8. Clients use us to create more marketing ROI faster (‘Milestone inside’ is how we work with, not for, clients) Client Mkt & Sales team In-depth understanding of markets, metrics, customers & channels Better Smart Planning KPI measurement Marketing & process design & follow-up monitoring ROI (Mkt & Sales coop!) Great Execution: Operational excellence in Marketing Marketing Marketing Operations Marketing Automation (in/outsourcing) Engineers Extended team Strictly confidential © Milestone Marketing 2008
  9. 9. Where do you want to grow your business? 1. Strategy, Brand & Business Development 2. Lead Generation 3. Account Growth Campaigns Programs 4. Team: specialist expertise & interim capacity 5. Tools (eDM, CMS/DAM, CRM, Dashboards) Strictly confidential © Milestone Marketing 2008
  10. 10. B2B Commerce operations: key players Clients’ Central Sales & Marketing Management Campaigns Clients’ local Brand agency & Portal Clients’ local Sales Units Powered by: Clients’ local Sales Units Sales Units - Brand book & guidelines - Creative materials - Customer (end-user) insights - Campaign set-up & management - Pro-active account management - Drive lead nurturing & conversion - Secure database management - Portal management - SLA management - Manage subcontractors Strictly confidential © Milestone Marketing 2008
  11. 11. Typical Milestone projects & services Marketing Engineering (projects): • Account Development programs • Lead Generation campaigns • Implement marketing shared services • Interim Marketing management / Extended team • Specialist know-how: CRM, eDM, search, social media, webinars, whitepapers • Co-create (online) marketing strategies and account plans • Lead nurturing & conversion Marketing Operations Factory (services): • Run & optimize lead generation campaigns • Marketing Operations Management: eDM, newsletters, webinars, whitepapers, search, content management, CRM. • Marketing dashboards & reporting • Database management & integration (CRM, eMarketing) Strictly confidential © Milestone Marketing 2008
  12. 12. Milestone: your partner in high-ROI B2B marketing Milestone is a full service Marketing & Sales service firm Helping you to further grow your B2B business profitably. We combine vision with action to make a real difference and your business step-by-step more successful. We prefer to cooperate in result driven business models as your preferred partner to co-define smart marketing & sales strategies, translate them into effective campaigns & programs, and implement them using our expert staff and leading software tools. We are passionate about making marketing & sales measurable enabling continuous improvement of marketing & sales ROI. With Milestone inside, you can outperform your competitors Rather than having to outspend them… Strictly confidential © Milestone Marketing 2008
  13. 13. Next steps • Define & approve phase 1 cooperation: – Team – Duration – Deliverables – Budget – NDA • Schedule kick-off meeting • Enjoy the cooperation & results • Evaluate phase 1 & enter phase 2: longer term partnership Strictly confidential © Milestone Marketing 2008
  14. 14. Fact based. Result driven. Milestone Marketing BV Caesar Building Zonnebaan 9 3542 EA Utrecht PO Box 13267, 3507 LG Utrecht The Netherlands T +31-(0)30-242 9065 F +31-(0)30-240 4242 www.milestonemarketing.com
  15. 15. Milestone Appendix Strictly confidential © Milestone Marketing 2008
  16. 16. Service portfolio of Milestone Strategy, Innovation & Lead Generation & Marketing Operations & Business Development Account Growth Managed Services Business model: Business model: Business model: • Consulting (fee/hr) • Project mgt • Service (SLA) mgt • Participation (shares) • Fee/project • Fee/period • Result based kickback • Result based component • Strategic issues • Tactical issues • Operational issues • 2-3 yr horizon • 0,5 – 1 yr horizon • SLA 1-3 yrs horizon • Strategy: • Project management • Campaign execution: – Market segmentation • Product introductions – Newsletters & eDM – Business focus – Search campaigns • Rebranding – Event mgt – Targeting & positioning – Marketing mix • Marketing planning • Dashboards – Platform planning • Account planning • Database mgt • Innovation: convert • Campaign & online • Content & web mgt concepts to cashflow marketing planning • Sales support • Business Development: • Tools as-a-service (CRM, single & multicompany DAM, CMS, eDM, MRM) Strictly confidential © Milestone Marketing 2008
  17. 17. Example: DSM Engineering Plastics - Akulon Campaign www.livingsolutions.dsmep.com Direct Email campaign Banner campaign Akulon Airbag automotive sites: e.g. Whitepaper - Webinar Visitor Contact www.ae-plus.com Automotive Engineer … Email CTA Register to Register to Download Download Register for Register for Webinar Webinar Contact form Contact form email engine Contact (DMD) Form Registration Contact Segment Data Automotive Personal contacts (~ 4500) DEP contact DB Profile Contact form DEP Marketing & Sales Strictly confidential © Milestone Marketing 2008
  18. 18. Example: Ford Fiesta Lead Generation Campaign www.helemaalvannu.nl Call Testdrive Direct email campaign Planning Fiesta inviation testdrive CTA Contact Contact Contact Visit Email CTA Register for testdrive CTA Planning visit account - manager email engine (DMD) Registration Account management Data Personal Profile Ford Fleet Fleetowners Contact DB contacts (~ 590) Strictly confidential © Milestone Marketing 2008
  19. 19. Example: MarketingTop Executive Circle event Rembrandt Tower, Amsterdam Strictly confidential © Milestone Marketing 2008
  20. 20. Profit from Marketing Shared Services Efficient and effective tool(s) for marketing collaboration Strictly confidential © Milestone Marketing 2008
  21. 21. Fact based. Result driven. Milestone Marketing BV Caesar Building Zonnebaan 9 3542 EA Utrecht PO Box 13267, 3507 LG Utrecht The Netherlands T +31-(0)30-242 9065 F +31-(0)30-240 4242 www.milestonemarketing.com
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