Blogging For Business

Audio Recording Find the audio recording that accompanies this slideshow at: http://arriive.blogspot.com/2008/04/blogging-for-business.html or visit: http://www.talkshoe.com/talkshoe/web/audioPop.jsp?episodeId=106803&cmd=apop for the audio program that goes with this slideshow.

Find the audio recording that accompanies this slideshow at:

http://arriive.blogspot.com/2008/04/blogging-for-business.html

or visit: http://www.talkshoe.com/talkshoe/web/audioPop.jsp?episodeId=106803&cmd=apop for the audio program that goes with this slideshow.

No Handouts: Go To My Blog!! http://ARRiiVE.blogspot.com Search for Google: “ARRiiVE, Blog, Blog Talk” and you’ll find me. Hint: Enter your email while you’re there to get more cool tips, presentations, and innovative business ideas!

http://ARRiiVE.blogspot.com

Search for Google: “ARRiiVE, Blog, Blog Talk” and you’ll find me.

Hint: Enter your email while you’re there to get more cool tips, presentations, and innovative business ideas!

This Talk Covers Why Blog? Blog Vision How People Improve Businesses With Blogs Determine Goals & Mission Picking A Platform & Theme Designing Layout Widgets To Use & Why Ad Programs To Mess With Articles & Further Ideas Where To Go From Here?

Why Blog?

Blog Vision

How People Improve Businesses With Blogs

Determine Goals & Mission

Picking A Platform & Theme

Designing Layout

Widgets To Use & Why

Ad Programs To Mess With

Articles & Further Ideas

Where To Go From Here?

Why Blog? Growth Gets Crazy!

Business Week: “Catch up, or catch you later.” Technorati chart growth

Why Blog? The Power Of RSS FEED Publishing

Why Blog? The Power Of The Comment Trail

Looking For Info? Web 1.0

Web 2.0 – News Comes To You…

BLOG VISION: Ultimate Outcome?

Blog Goals What Do You Want To Accomplish? Attract Visitors Establish Yourself as Expert Create Awareness Share New Information Create Prospects In Business Arouse Interest In Something Lead To Landing Page Drive Interest To JOIN A LIST Build Traffic For Ad Revenue…

What Do You Want To Accomplish?

Attract Visitors

Establish Yourself as Expert

Create Awareness

Share New Information

Create Prospects In Business

Arouse Interest In Something

Lead To Landing Page

Drive Interest To JOIN A LIST

Build Traffic For Ad Revenue…

Platforms? Which One Is Best For Me? Blogger Pros Easy Posts-Referenced Easy to Add Widgets Connected to Google #1 in Market Cons Hard To Switch Platforms Not Referenced Fewer “Plug-ins” Less Customizable WordPress Pros Highly Customizable Attracts Traffic Faster Community Stronger Stat Tracking Built-in More Pro Looking Cons Harder To Learn More Technical #2 in Market Slower

Blogger

Pros

Easy

Posts-Referenced

Easy to Add Widgets

Connected to Google

#1 in Market

Cons

Hard To Switch Platforms

Not Referenced

Fewer “Plug-ins”

Less Customizable

WordPress

Pros

Highly Customizable

Attracts Traffic Faster

Community Stronger

Stat Tracking Built-in

More Pro Looking

Cons

Harder To Learn

More Technical

#2 in Market

Slower

The Guts Of A Successful Blog: Let’s take a look at some screenshots

Reasons Businesses Use Blogs: Be the Expert Arouse Interest In Something Customer Relationships Media Relations Collaborate Internally Knowledge Management Recruiting Test Ideas or Products Gain Search Engine Rank

Be the Expert

Arouse Interest In Something

Customer Relationships

Media Relations

Collaborate Internally

Knowledge Management

Recruiting

Test Ideas or Products

Gain Search Engine Rank

Be The Expert Blogger’s “voice” is most typically that of “expert”. Be subtle in your pitches. Do: link to other bloggers, reference your material, offer contrary opinion, allow comment trails. Don’t SELL or sound like a salesperson!

Blogger’s “voice” is most typically that of “expert”.

Be subtle in your pitches.

Do: link to other bloggers, reference your material, offer contrary opinion, allow comment trails.

Don’t SELL or sound like a salesperson!

Be The Expert Yeah, I’m a Shameless Promoter.

Yeah, I’m a Shameless Promoter.

Customer Relationships How An E-Mail Marketing Company Uses Blogs To Manage Relationships

How An E-Mail Marketing Company Uses Blogs To Manage Relationships

Arouse Interest In Something Is Apple Releasing an iReader?

Is Apple Releasing an iReader?

Media Relations Bloggers “blog” your Press Release. Or, the post IS your Press Release.

Bloggers “blog” your Press Release. Or, the post IS your Press Release.

Internal Collaboration: Below: Newly Corporate Using Their Blog To Poll Their Users

Below: Newly Corporate Using Their Blog To Poll Their Users

Knowledge Management KM – a Legal Knowledge Management Blog.

KM – a Legal Knowledge Management Blog.

Recruitment Guy Kawasaki, my bud.

Guy Kawasaki, my bud.

Recruitment – Deeper Level

Test Ideas Or Products Even Google Does It.

Even Google Does It.

Rank High In Search Engines Lessons from Steve Pavlina…

Lessons from Steve Pavlina…

How Do We Get Our Own Growth?

Email sign-up: Most Important Widget Position Top Right.

Position Top Right.

#1 Best Method To Get Names: GIFT ‘EM! People love free stuff! Physical Products iPod, iPhone, Treo, Xbox, Book, Etc. Downloadable Products E-Book, White Paper, Study, Quiz, Survey, Resource List, etc.

GIFT ‘EM!

People love free stuff!

Physical Products

iPod, iPhone, Treo, Xbox, Book, Etc.

Downloadable Products

E-Book, White Paper, Study, Quiz, Survey, Resource List, etc.

Create Traffic: Understand SEO Provocative Title Keywords Backlinks Bookmark Tags

Provocative Title

Keywords

Backlinks

Bookmark

Tags

Add-This Bookmark 2nd Most Important Widget.

2nd Most Important Widget.

Online Promotion For Blogs: Websites Contests White Paper Blog Post Comment Podcasts RSS Subscribe Show Follow Comment Trail Webinar Ad-Words Pay-Per-Click

Websites

Contests

White Paper

Blog Post Comment

Podcasts

RSS Subscribe

Show Follow

Comment Trail

Webinar

Ad-Words

Pay-Per-Click

Ad Programs? Just start with Google Adsense. Add Amazon and others later.

Just start with Google Adsense.

Add Amazon and others later.

More Customers, More Cash, More Quickly SM Interested in articles, programs, more help with blogging and marketing your blog? We can help you build a better blog: www.profitablebusinessblogging.com Also, we recommend: www.problogger.net http://arriive.blogspot.com Need to configure a blog on your own domain? See: http://wordpress.org/hosting/ Visit ARRiiVE Business Solutions for assistance with blog layout and other advice. ( http://www.ARRiiVE.com Call ARRiiVE at (805) 459-6939

Interested in articles, programs, more help with blogging and marketing your blog?

We can help you build a better blog:

www.profitablebusinessblogging.com

Also, we recommend: www.problogger.net

http://arriive.blogspot.com

Need to configure a blog on your own domain?

See: http://wordpress.org/hosting/

Visit ARRiiVE Business Solutions for assistance with blog layout and other advice. ( http://www.ARRiiVE.com

Call ARRiiVE at (805) 459-6939

No Handouts: Go To My Blog!! http://ARRiiVE.blogspot.com Search for Google: “ARRiiVE, Blog, Blog Talk” and you’ll find me. Hint: Enter your email while you’re there to get more cool tips, presentations, and innovative business ideas!

http://ARRiiVE.blogspot.com

Search for Google: “ARRiiVE, Blog, Blog Talk” and you’ll find me.

Hint: Enter your email while you’re there to get more cool tips, presentations, and innovative business ideas!