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WhoAmI.com
Considering your online presence
Jo Alcock (@joeyanne)
Evidence Base at Birmingham City University
Workshop aim
To equip you with the skills and knowledge to
understand your personal brand and how to portray
this through ...
Overview
Section 1 - Marketing
Section 2 - Branding
Section 3 - Online Presence
ARLIS UK & Ireland Annual Conference 2013 ...
MARKETING
Section 1
ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
Do librarians need to market themselves?
Jo AlcockARLIS UK & Ireland Annual Conference 2013
What skills would you market?
Jo Alcock
Created at Wordle.net
ARLIS UK & Ireland Annual Conference 2013
Who would you market to?
Jo AlcockARLIS UK & Ireland Annual Conference 2013
Who would you market to?
• Users
• Library management
• Organisation
management
• Peers – internal and
external
• Potentia...
Elevator pitch
• 30 second elevator pitch
• Focused on your core
skills
• Tailored for specific type
of person
• Library u...
Marketing – Summary
• Librarians need to
market themselves to
variety of different
people
• Share your strengths
• Elevato...
BRANDING
Section 2
Jo AlcockARLIS UK & Ireland Annual Conference 2013
Brand
“Brand is the intangible sum
of attributes, the promise,
the big idea and the
expectations that reside in
each custo...
Personal branding
“It’s a mistake to think of
personal branding as an
end itself. A successful
personal brand is a by-
pro...
Personal branding
Your brand is an extension of your personality.
What do you want people to think when they meet
you (in ...
Joeyanne Libraryanne
Jo AlcockARLIS UK & Ireland Annual Conference 2013
Examples of personal brands
Jo AlcockARLIS UK & Ireland Annual Conference 2013
Examples of personal brands
Jo AlcockARLIS UK & Ireland Annual Conference 2013
Examples of personal brands
“...my approach of blunt honesty and use of the phrases “basically,
don’t be an asshole” and “...
Your personal brand
• Choose 3 words or
phrases to describe the
brand you would like to
convey (be true to
yourself)
• Dis...
Branding - Summary
• Your brand is an
extension of your
personality
• Your brand is owned by
others, not you
• Strong iden...
ONLINE PRESENCE
Section 3
ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
Online presence – language style
Jo AlcockARLIS UK & Ireland Annual Conference 2013
Online presence – profersonal?
Jo AlcockARLIS UK & Ireland Annual Conference 2013
Online presence – visual style
Jo AlcockARLIS UK & Ireland Annual Conference 2013
Online presence – claim your name
Jo AlcockARLIS UK & Ireland Annual Conference 2013
Online presence – be consistent
Jo AlcockARLIS UK & Ireland Annual Conference 2013
Your online brand
• How do your brand
values translate to
your online presence?
– Language
– Profersonal mix
– Visual styl...
Online presence - Summary
• Language
• Profersonal mix
• Visual style
• Use of name
• Be consistent
ARLIS UK & Ireland Ann...
SUMMARY AND NEXT STEPS
Conclusion
Jo AlcockARLIS UK & Ireland Annual Conference 2013
Marketing – Summary
• Librarians need to
market themselves to
variety of different
people
• Share your strengths
• Elevato...
Branding - Summary
• Your brand is an
extension of your
personality
• Your brand is owned by
others, not you
• Strong iden...
Online presence - Summary
• Language
• Profersonal mix
• Visual style
• Use of name
• Be consistent
ARLIS UK & Ireland Ann...
Next steps
• Consider your brand
values in your work
• Show your brand values
in your online presence
• Integrate your bra...
Useful resources
• The Practical Librarian - Manage your brand as a librarian
• Andromeda Yelton - Personal branding for n...
Feel free to contact me
Jo Alcock
Evidence Based Researcher
@joeyanne
jo@joeyanne.co.uk
Jo AlcockARLIS UK & Ireland Annual...
Image and screenshot credits
Who am I? http://www.flickr.com/photos/sophiadphotography/6104169608
Tickbox – http://www.fli...
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Jo Alcock: online presence workshop

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Jo Alcock's presentation slides from her workshop, Who Am I? Considering your online presence.
Presentation delivered at the ARLIS UK and Ireland Conference 2013 in Bristol

Published in: Education, Business
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Transcript of "Jo Alcock: online presence workshop"

  1. 1. WhoAmI.com Considering your online presence Jo Alcock (@joeyanne) Evidence Base at Birmingham City University
  2. 2. Workshop aim To equip you with the skills and knowledge to understand your personal brand and how to portray this through your online presence. ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  3. 3. Overview Section 1 - Marketing Section 2 - Branding Section 3 - Online Presence ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  4. 4. MARKETING Section 1 ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  5. 5. Do librarians need to market themselves? Jo AlcockARLIS UK & Ireland Annual Conference 2013
  6. 6. What skills would you market? Jo Alcock Created at Wordle.net ARLIS UK & Ireland Annual Conference 2013
  7. 7. Who would you market to? Jo AlcockARLIS UK & Ireland Annual Conference 2013
  8. 8. Who would you market to? • Users • Library management • Organisation management • Peers – internal and external • Potential collaborators • Potential employers Jo AlcockARLIS UK & Ireland Annual Conference 2013
  9. 9. Elevator pitch • 30 second elevator pitch • Focused on your core skills • Tailored for specific type of person • Library user • Senior management • Peers (internal and external) • Potential collaborators • Potential employers Jo AlcockARLIS UK & Ireland Annual Conference 2013
  10. 10. Marketing – Summary • Librarians need to market themselves to variety of different people • Share your strengths • Elevator pitch- 30 second summary, tailored to specific types of people ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  11. 11. BRANDING Section 2 Jo AlcockARLIS UK & Ireland Annual Conference 2013
  12. 12. Brand “Brand is the intangible sum of attributes, the promise, the big idea and the expectations that reside in each customer’s mind about a product, service or company.” Tina Thomas, Edmonton Public Library Jo AlcockARLIS UK & Ireland Annual Conference 2013
  13. 13. Personal branding “It’s a mistake to think of personal branding as an end itself. A successful personal brand is a by- product of the successful pursuit of one’s own interest, contribution, and networking in librarianship.” Bohyun Kim
  14. 14. Personal branding Your brand is an extension of your personality. What do you want people to think when they meet you (in person or online)? Jo AlcockARLIS UK & Ireland Annual Conference 2013
  15. 15. Joeyanne Libraryanne Jo AlcockARLIS UK & Ireland Annual Conference 2013
  16. 16. Examples of personal brands Jo AlcockARLIS UK & Ireland Annual Conference 2013
  17. 17. Examples of personal brands Jo AlcockARLIS UK & Ireland Annual Conference 2013
  18. 18. Examples of personal brands “...my approach of blunt honesty and use of the phrases “basically, don’t be an asshole” and “know which things you suck at”” Jo AlcockARLIS UK & Ireland Annual Conference 2013
  19. 19. Your personal brand • Choose 3 words or phrases to describe the brand you would like to convey (be true to yourself) • Discuss with the person next to you how you might convey that brand - do they have any ideas? Jo AlcockARLIS UK & Ireland Annual Conference 2013
  20. 20. Branding - Summary • Your brand is an extension of your personality • Your brand is owned by others, not you • Strong identity can help ensure people have right perception about your brand ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  21. 21. ONLINE PRESENCE Section 3 ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  22. 22. Online presence – language style Jo AlcockARLIS UK & Ireland Annual Conference 2013
  23. 23. Online presence – profersonal? Jo AlcockARLIS UK & Ireland Annual Conference 2013
  24. 24. Online presence – visual style Jo AlcockARLIS UK & Ireland Annual Conference 2013
  25. 25. Online presence – claim your name Jo AlcockARLIS UK & Ireland Annual Conference 2013
  26. 26. Online presence – be consistent Jo AlcockARLIS UK & Ireland Annual Conference 2013
  27. 27. Your online brand • How do your brand values translate to your online presence? – Language – Profersonal mix – Visual style – Names used ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  28. 28. Online presence - Summary • Language • Profersonal mix • Visual style • Use of name • Be consistent ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  29. 29. SUMMARY AND NEXT STEPS Conclusion Jo AlcockARLIS UK & Ireland Annual Conference 2013
  30. 30. Marketing – Summary • Librarians need to market themselves to variety of different people • Share your strengths • Elevator pitch- 30 second summary, tailored to specific types of people ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  31. 31. Branding - Summary • Your brand is an extension of your personality • Your brand is owned by others, not you • Strong identity can help ensure people have right perception about your brand ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  32. 32. Online presence - Summary • Language • Profersonal mix • Visual style • Use of name • Be consistent ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  33. 33. Next steps • Consider your brand values in your work • Show your brand values in your online presence • Integrate your brand values into elevator pitch and practice in different scenarios (to users, peers, potential employers) Jo AlcockARLIS UK & Ireland Annual Conference 2013
  34. 34. Useful resources • The Practical Librarian - Manage your brand as a librarian • Andromeda Yelton - Personal branding for new librarians • Sam Wiggins (LibWig) - What's in a name? • Georgina Hardy - Judging a blog by its cover • Danah Boyd - Controlling your public appearance • Dave Fleet - How to ruin (or build) your personal brand • Bethan Ruddock – Swearing on Twitter • Bohyun Kim – Surprise! A personal brand is a by-product • Karen Schneider – Personal branding for librarians • Glenn Llopis – Personal branding is a leadership requirement, not a self-promotion campaign • Hiring Librarians – Does personal branding help? Jo AlcockARLIS UK & Ireland Annual Conference 2013 All linked from http://bitly.com/bundles/joeyanne/6
  35. 35. Feel free to contact me Jo Alcock Evidence Based Researcher @joeyanne jo@joeyanne.co.uk Jo AlcockARLIS UK & Ireland Annual Conference 2013
  36. 36. Image and screenshot credits Who am I? http://www.flickr.com/photos/sophiadphotography/6104169608 Tickbox – http://www.flickr.com/photos/lwvc/6306132745 Librarian images - http://www.flickr.com/photos/librarianavengers/260849159, http://www.flickr.com/photos/bdewey/2121562294, http://www.flickr.com/photos/usnationalarchives/3930932575, http://www.flickr.com/photos/shifted/5922593273 Question mark - http://www.flickr.com/photos/crystaljingsr/3914729343 Elevator - http://www.flickr.com/photos/gsbrown99/4699892124 Marketing - http://www.flickr.com/photos/crystaljingsr/3915516172 Branding - http://www.flickr.com/photos/simonbleasdale/2451637005 Chicken or egg? http://www.flickr.com/photos/dimmerswitch/5031468262/ Seth Godin - http://www.sethgodin.com Sacha Chua - http://sachachua.com/blog/ Jenica Rogers - http://www.attemptingelegance.com/ Brand - http://www.flickr.com/photos/id-iom/4614571079 Joeyanne Libraryanne online presence – http://www.joeyanne.co.uk, http://twitter.com/joeyanne, http://joeyannecpd23.blogspot.com Namecheckr - http://www.namecheckr.com/ Screen printed hands - http://www.flickr.com/photos/smil/412996846 Next steps - http://www.flickr.com/photos/jetsetwilly/3937047768 Thank you - http://www.flickr.com/photos/27282406@N03/4134661728 Jo AlcockARLIS UK & Ireland Annual Conference 2013
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