Jo Alcock: online presence workshop
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Jo Alcock: online presence workshop

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Jo Alcock's presentation slides from her workshop, Who Am I? Considering your online presence.

Jo Alcock's presentation slides from her workshop, Who Am I? Considering your online presence.
Presentation delivered at the ARLIS UK and Ireland Conference 2013 in Bristol

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Jo Alcock: online presence workshop Jo Alcock: online presence workshop Presentation Transcript

  • WhoAmI.com Considering your online presence Jo Alcock (@joeyanne) Evidence Base at Birmingham City University
  • Workshop aim To equip you with the skills and knowledge to understand your personal brand and how to portray this through your online presence. ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • Overview Section 1 - Marketing Section 2 - Branding Section 3 - Online Presence ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • MARKETING Section 1 ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • Do librarians need to market themselves? Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • What skills would you market? Jo Alcock Created at Wordle.net ARLIS UK & Ireland Annual Conference 2013
  • Who would you market to? Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Who would you market to? • Users • Library management • Organisation management • Peers – internal and external • Potential collaborators • Potential employers Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Elevator pitch • 30 second elevator pitch • Focused on your core skills • Tailored for specific type of person • Library user • Senior management • Peers (internal and external) • Potential collaborators • Potential employers Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Marketing – Summary • Librarians need to market themselves to variety of different people • Share your strengths • Elevator pitch- 30 second summary, tailored to specific types of people ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • BRANDING Section 2 Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Brand “Brand is the intangible sum of attributes, the promise, the big idea and the expectations that reside in each customer’s mind about a product, service or company.” Tina Thomas, Edmonton Public Library Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Personal branding “It’s a mistake to think of personal branding as an end itself. A successful personal brand is a by- product of the successful pursuit of one’s own interest, contribution, and networking in librarianship.” Bohyun Kim
  • Personal branding Your brand is an extension of your personality. What do you want people to think when they meet you (in person or online)? Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Joeyanne Libraryanne Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Examples of personal brands Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Examples of personal brands Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Examples of personal brands “...my approach of blunt honesty and use of the phrases “basically, don’t be an asshole” and “know which things you suck at”” Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Your personal brand • Choose 3 words or phrases to describe the brand you would like to convey (be true to yourself) • Discuss with the person next to you how you might convey that brand - do they have any ideas? Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Branding - Summary • Your brand is an extension of your personality • Your brand is owned by others, not you • Strong identity can help ensure people have right perception about your brand ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • ONLINE PRESENCE Section 3 ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • Online presence – language style Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Online presence – profersonal? Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Online presence – visual style Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Online presence – claim your name Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Online presence – be consistent Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Your online brand • How do your brand values translate to your online presence? – Language – Profersonal mix – Visual style – Names used ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • Online presence - Summary • Language • Profersonal mix • Visual style • Use of name • Be consistent ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • SUMMARY AND NEXT STEPS Conclusion Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Marketing – Summary • Librarians need to market themselves to variety of different people • Share your strengths • Elevator pitch- 30 second summary, tailored to specific types of people ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • Branding - Summary • Your brand is an extension of your personality • Your brand is owned by others, not you • Strong identity can help ensure people have right perception about your brand ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • Online presence - Summary • Language • Profersonal mix • Visual style • Use of name • Be consistent ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • Next steps • Consider your brand values in your work • Show your brand values in your online presence • Integrate your brand values into elevator pitch and practice in different scenarios (to users, peers, potential employers) Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Useful resources • The Practical Librarian - Manage your brand as a librarian • Andromeda Yelton - Personal branding for new librarians • Sam Wiggins (LibWig) - What's in a name? • Georgina Hardy - Judging a blog by its cover • Danah Boyd - Controlling your public appearance • Dave Fleet - How to ruin (or build) your personal brand • Bethan Ruddock – Swearing on Twitter • Bohyun Kim – Surprise! A personal brand is a by-product • Karen Schneider – Personal branding for librarians • Glenn Llopis – Personal branding is a leadership requirement, not a self-promotion campaign • Hiring Librarians – Does personal branding help? Jo AlcockARLIS UK & Ireland Annual Conference 2013 All linked from http://bitly.com/bundles/joeyanne/6
  • Feel free to contact me Jo Alcock Evidence Based Researcher @joeyanne jo@joeyanne.co.uk Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • Image and screenshot credits Who am I? http://www.flickr.com/photos/sophiadphotography/6104169608 Tickbox – http://www.flickr.com/photos/lwvc/6306132745 Librarian images - http://www.flickr.com/photos/librarianavengers/260849159, http://www.flickr.com/photos/bdewey/2121562294, http://www.flickr.com/photos/usnationalarchives/3930932575, http://www.flickr.com/photos/shifted/5922593273 Question mark - http://www.flickr.com/photos/crystaljingsr/3914729343 Elevator - http://www.flickr.com/photos/gsbrown99/4699892124 Marketing - http://www.flickr.com/photos/crystaljingsr/3915516172 Branding - http://www.flickr.com/photos/simonbleasdale/2451637005 Chicken or egg? http://www.flickr.com/photos/dimmerswitch/5031468262/ Seth Godin - http://www.sethgodin.com Sacha Chua - http://sachachua.com/blog/ Jenica Rogers - http://www.attemptingelegance.com/ Brand - http://www.flickr.com/photos/id-iom/4614571079 Joeyanne Libraryanne online presence – http://www.joeyanne.co.uk, http://twitter.com/joeyanne, http://joeyannecpd23.blogspot.com Namecheckr - http://www.namecheckr.com/ Screen printed hands - http://www.flickr.com/photos/smil/412996846 Next steps - http://www.flickr.com/photos/jetsetwilly/3937047768 Thank you - http://www.flickr.com/photos/27282406@N03/4134661728 Jo AlcockARLIS UK & Ireland Annual Conference 2013