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Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
Jo Alcock: online presence workshop
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Jo Alcock: online presence workshop

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Jo Alcock's presentation slides from her workshop, Who Am I? Considering your online presence. …

Jo Alcock's presentation slides from her workshop, Who Am I? Considering your online presence.
Presentation delivered at the ARLIS UK and Ireland Conference 2013 in Bristol

Published in: Education, Business
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  • 1. WhoAmI.com Considering your online presence Jo Alcock (@joeyanne) Evidence Base at Birmingham City University
  • 2. Workshop aim To equip you with the skills and knowledge to understand your personal brand and how to portray this through your online presence. ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • 3. Overview Section 1 - Marketing Section 2 - Branding Section 3 - Online Presence ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • 4. MARKETING Section 1 ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • 5. Do librarians need to market themselves? Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 6. What skills would you market? Jo Alcock Created at Wordle.net ARLIS UK & Ireland Annual Conference 2013
  • 7. Who would you market to? Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 8. Who would you market to? • Users • Library management • Organisation management • Peers – internal and external • Potential collaborators • Potential employers Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 9. Elevator pitch • 30 second elevator pitch • Focused on your core skills • Tailored for specific type of person • Library user • Senior management • Peers (internal and external) • Potential collaborators • Potential employers Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 10. Marketing – Summary • Librarians need to market themselves to variety of different people • Share your strengths • Elevator pitch- 30 second summary, tailored to specific types of people ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • 11. BRANDING Section 2 Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 12. Brand “Brand is the intangible sum of attributes, the promise, the big idea and the expectations that reside in each customer’s mind about a product, service or company.” Tina Thomas, Edmonton Public Library Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 13. Personal branding “It’s a mistake to think of personal branding as an end itself. A successful personal brand is a by- product of the successful pursuit of one’s own interest, contribution, and networking in librarianship.” Bohyun Kim
  • 14. Personal branding Your brand is an extension of your personality. What do you want people to think when they meet you (in person or online)? Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 15. Joeyanne Libraryanne Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 16. Examples of personal brands Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 17. Examples of personal brands Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 18. Examples of personal brands “...my approach of blunt honesty and use of the phrases “basically, don’t be an asshole” and “know which things you suck at”” Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 19. Your personal brand • Choose 3 words or phrases to describe the brand you would like to convey (be true to yourself) • Discuss with the person next to you how you might convey that brand - do they have any ideas? Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 20. Branding - Summary • Your brand is an extension of your personality • Your brand is owned by others, not you • Strong identity can help ensure people have right perception about your brand ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • 21. ONLINE PRESENCE Section 3 ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • 22. Online presence – language style Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 23. Online presence – profersonal? Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 24. Online presence – visual style Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 25. Online presence – claim your name Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 26. Online presence – be consistent Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 27. Your online brand • How do your brand values translate to your online presence? – Language – Profersonal mix – Visual style – Names used ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • 28. Online presence - Summary • Language • Profersonal mix • Visual style • Use of name • Be consistent ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • 29. SUMMARY AND NEXT STEPS Conclusion Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 30. Marketing – Summary • Librarians need to market themselves to variety of different people • Share your strengths • Elevator pitch- 30 second summary, tailored to specific types of people ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • 31. Branding - Summary • Your brand is an extension of your personality • Your brand is owned by others, not you • Strong identity can help ensure people have right perception about your brand ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • 32. Online presence - Summary • Language • Profersonal mix • Visual style • Use of name • Be consistent ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
  • 33. Next steps • Consider your brand values in your work • Show your brand values in your online presence • Integrate your brand values into elevator pitch and practice in different scenarios (to users, peers, potential employers) Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 34. Useful resources • The Practical Librarian - Manage your brand as a librarian • Andromeda Yelton - Personal branding for new librarians • Sam Wiggins (LibWig) - What's in a name? • Georgina Hardy - Judging a blog by its cover • Danah Boyd - Controlling your public appearance • Dave Fleet - How to ruin (or build) your personal brand • Bethan Ruddock – Swearing on Twitter • Bohyun Kim – Surprise! A personal brand is a by-product • Karen Schneider – Personal branding for librarians • Glenn Llopis – Personal branding is a leadership requirement, not a self-promotion campaign • Hiring Librarians – Does personal branding help? Jo AlcockARLIS UK & Ireland Annual Conference 2013 All linked from http://bitly.com/bundles/joeyanne/6
  • 35. Feel free to contact me Jo Alcock Evidence Based Researcher @joeyanne jo@joeyanne.co.uk Jo AlcockARLIS UK & Ireland Annual Conference 2013
  • 36. Image and screenshot credits Who am I? http://www.flickr.com/photos/sophiadphotography/6104169608 Tickbox – http://www.flickr.com/photos/lwvc/6306132745 Librarian images - http://www.flickr.com/photos/librarianavengers/260849159, http://www.flickr.com/photos/bdewey/2121562294, http://www.flickr.com/photos/usnationalarchives/3930932575, http://www.flickr.com/photos/shifted/5922593273 Question mark - http://www.flickr.com/photos/crystaljingsr/3914729343 Elevator - http://www.flickr.com/photos/gsbrown99/4699892124 Marketing - http://www.flickr.com/photos/crystaljingsr/3915516172 Branding - http://www.flickr.com/photos/simonbleasdale/2451637005 Chicken or egg? http://www.flickr.com/photos/dimmerswitch/5031468262/ Seth Godin - http://www.sethgodin.com Sacha Chua - http://sachachua.com/blog/ Jenica Rogers - http://www.attemptingelegance.com/ Brand - http://www.flickr.com/photos/id-iom/4614571079 Joeyanne Libraryanne online presence – http://www.joeyanne.co.uk, http://twitter.com/joeyanne, http://joeyannecpd23.blogspot.com Namecheckr - http://www.namecheckr.com/ Screen printed hands - http://www.flickr.com/photos/smil/412996846 Next steps - http://www.flickr.com/photos/jetsetwilly/3937047768 Thank you - http://www.flickr.com/photos/27282406@N03/4134661728 Jo AlcockARLIS UK & Ireland Annual Conference 2013

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