“The next revolution   in chiropractic care”            - John Leonesio, CEO The Joint                                    ...
Innovative Ideas from the Franchise Experts                                       EDITORIAL SERIES SPONSORED BY THE JOINT ...
Top 5 Reasons to Choose The Joint Franchise   •   Franchised businesses are four times more likely to succeed than non-fra...
Our Missionis to improve quality of life through    affordable chiropractic care.                                        4
“ Chiropractic adds life to your years               and years to your life...”Who Can Benefit from Chiropractic ?Everyone....
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U.S. Employment Growth        2010-2016Average Annual Growth Rate      Governorʼs Office of Planning and Budget January 201...
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Utah ranked highest in                                                       Health Stats in the                          ...
Population“Utah’s 2010 total population count was 2,763,885. This represents a population increase of 530,716people, or 23...
Utah Ranks #1 in the U.S.A                                        Utah Ranks #1 in the U.S.A      in lowest cancer deaths ...
Lack of Health Insurance Since 2001% Percent of Population       20       15     19 percent increase in the rate of uninsu...
Overview of the EconomyUtah fared better than the nation during the recession, and is leading the U.S. as the recovery str...
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Streetcars, a part of Sugar Houses history, will return to the Salt Lake neighborhood.                                    ...
21,705 cars/day   2100 South    21,705 cars/day                  Sugar House                   Commons                    ...
Streetcars, a part of Sugar Houses history, will return to the Salt Lake neighborhood.Sugar House streetcar to become real...
Project BenefitsWhen the project opens, ridership is projected at 3,000 riders per weekday, rising tomore than 4,000 by 203...
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Our Mission is to improve quality of life through affordable chiropractic care.                                           ...
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“ Chiropractic adds life to your years               and years to your life...”Who Can Benefit from Chiropractic ?Everyone....
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The Joint at Sugar House Commons

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The Joint at Sugar House Commons

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The Joint at Sugar House Commons

  1. 1. “The next revolution in chiropractic care” - John Leonesio, CEO The Joint 1
  2. 2. Innovative Ideas from the Franchise Experts EDITORIAL SERIES SPONSORED BY THE JOINT care. Healthcare costs are escalating; franchisees to create even bigger the type of chiropractor they want to most chiropractic offices charge on savings. I actually saved more than half be and how they want to deliver chiro- average $60 per treatment.” of my franchise start-up fee because of practic to the public,” said Gerretzen. Gerretzen says that chiropractors price negotiations made available to “If that fits, then encourage them to need to understand that while a fran- me by the franchise.” visit a location and talk to some of the chise helps relieve some of the pres- In addition to low start-up costs, doctors involved.” sures of opening and running a Maddalena says marketing is made Maddalena says the most important successful business, it doesn’t mean easier through franchises. thing to remember when making a deci- you can’t be the doctor you want to be. “A franchise provides a significant sion about joining a franchise is to stay “You can still be an individual within advantage when it comes to marketing,” true to yourself as a doctor and to chiro- your own business,” said Gerretzen. said Maddalena. “The franchisor is able practic as a profession. “That really is up to the chiropractor. to bring in a better marketing support “I have been a chiropractor for 13 Any kind of tricks the chiropractor has team/staff, with experts who negotiate years,” said Maddalena. “During that in his bag — more power to him.” superior ad price-points. time, I have seen colleagues struggle in As with any new business, there is “And branding is another significant business. All too often, we are sold on always a concern surrounding start-up advantage because it conveys a consis- gimmicks or devices to make more costs for interested doctors. Maddalena tent message to your customers.” money. But if we simply focus on what says, however, this isn’t the case with Like anything else, both Maddalena it is we do, be chiropractors and adjust franchises. and Gerretzen recommend educating our patients, a lucrative career will “The number one reason for busi- yourself on the ins and outs of each pursue.” ness failure is a lack of working capi- franchise and making sure it fits with tal,” said Maddalena. “A franchise is your chiropractic philosophy. MELISSA HEYBOER is the associate editor of Chiropractic actually less expensive to open and “They first need to investigate the Economics. She can be reached at operate than going it alone. Advertis- model thoroughly and make sure that 904-567-1540 or ing co-ops can be formed between resonates with their philosophy and mheyboer@chiroeco.com. Chiropractic made easy Secrets to a successful Whether you’re a seasoned chiropractor or a recent graduate, franchise partnership joining a franchise could be your ticket to success If you are frustrated spending more time trying to squeeze payments out of insurance companies than you do sharing BY M E L I S S A H E Y B O E R the benefits of chiropractic, The Joint may be your solution. A S A CHIROPRACTOR, IT’S ESSEN- ful chiropractic businesses,” said Larry [patients] are going to a different part The Joint is led by John Leonesio, former CEO of the highly TIAL TO WEAR MANY HATS. You Maddalena, DC. “The main benefit for of town, or different state or country successful Massage Envy franchise. A team of nationally have to be a doctor, an entre- a doctor to open or work for a franchise they can get the consistency of care in recognized operations and marketing professionals will guide preneur, a marketer, and at times, a is simple: they provide a successful busi- the product and service. Each patient’s and support you in building a thriving practice. creative guru. The weight of a chiroprac- ness model that’s been tested and documents, records, and original intake Sustainable membership model: The Joint’s membership tor’s daily duties can be intimidating for proven in the market place.” forms are available and networked. proposition makes it as appealing to patients as the removal graduating students and exhausting for Fred Gerretzen, DC, agrees: “You Even if someone moves they can just of insurance claims and paperwork to you. even the most seasoned professionals. give them all the business systems, all pick right up where they left off.” advertising, direct mail, Internet marketing e-mail, social Efficient, low-overhead practice: With turnkey systems in media, TV, radio, professional and member referrals, and While some doctors may thrive off the marketing systems, the model and Maddalena says patients are place, The Joint delivers time- and cost-efficient ways to local clinic marketing. the constant pressure, most desire a concept, and all the stuff they didn’t constantly thanking him for making build your bottom line and lower your overhead. schedule that allows them to focus the learn in chiropractic school and help chiropractic affordable — another Profit-building practice management technology: The Joint’s bulk of their time on adjusting patients them be successful and develop a benefit he says is the result of the fran- High volume clinic locations: The Joint team does all the work custom designed practice management software and improving lifestyles. brand for chiropractic.” chise model. in finding the right location just for you. The hip, comforting orchestrates all aspects of business and provides Fortunately, making the decision to Another big advantage to franchises, ‘“I love to get adjusted, but I can’t interior design and soothing atmosphere attracts patients. comprehensive financial management and reporting. become involved with a franchise can be according to Gerretzen, is the consis- afford too.’ This is what new patients Proven marketing approach: Strategic marketing programs To learn more about franchise opportunities, contact Chad Everts, the solution to many of these problems. tency of care patients are afforded. tell us,” said Maddalena. “The number that attract new patients and encourage patient referrals. president of franchising, at 480-245-5960, ceverts@thejoint.com, “Chiropractors have long since strug- “You know what you’re going to get,” one benefit for patients to visit a fran- Marketing initiatives include public relations, print or visit www.thejoint.com. gled with opening and running success- said Gerretzen. “Whether they chise is affordability of chiropractic78 CHIROPRACTIC ECONOMICS • NOVEMBER 1, 2010 W W W. C H I R O E C O . C O M W W W. C H I R O E C O . C O M NOVEMBER 1, 2010 • CHIROPRACTIC ECONOMICS 2
  3. 3. Top 5 Reasons to Choose The Joint Franchise • Franchised businesses are four times more likely to succeed than non-franchised businesses. • One third of all Chiropractors fail in their own practice. • Sustainable Membership Model • Efficient, Low-Overhead Practice • Hip, Comforting Design • A Sensible Marketing Approach • Innovative Practice Management Technology "The Joint franchise is a great opportunity! The future of chiropractic care made simple and convenient. Simply put, the best decision I have made in my career." -Jeremy J. Casagrande, D.C. The Joint Boulder, CO 3
  4. 4. Our Missionis to improve quality of life through affordable chiropractic care. 4
  5. 5. “ Chiropractic adds life to your years and years to your life...”Who Can Benefit from Chiropractic ?Everyone. Just like you need to go to the dentist to have your teeth examined, you need to have your spine checked periodically if you want to live an active, pain-free life. A cavity is easier totreat when caught at an early stage and the same goes for any spinal problem: Early detection allows your chiropractor to nip it in the bud. This saves you a lot of unnecessary pain whileensuring a shorter treatment time.The Three Functions of Chiropractic • Relief of back and joint problems: such as neck pain, shoulder pain, wrist pain, hip pain, sciatica, lumbago, scoliosis, arthritis, herniated disc, pinched disc, numbness and tingling, whiplash, carpal tunnel syndrome, headaches, migraines, dizziness, work injuries, stress, etc. • Prevention: Good health is much more than the absence of symptoms. A misaligned spine can remain pain-free for years. Taking care of it now will help prevent painful vertebral problems in the long run. • Wellness: Chiropractic is a long-term investment, whose many benefits you can enjoy right away. Traditional medicine has been able to prolong the average lifespan, but it has failed in regards to improving our quality of life. We live longer, but do we live better? Chiropractic check-ups increase vitality, quality of life and help slow down the aging process. 5
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  7. 7. U.S. Employment Growth 2010-2016Average Annual Growth Rate Governorʼs Office of Planning and Budget January 2011 www.governor.utah.gov/dea January 19, 2011 7
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  10. 10. Utah ranked highest in Health Stats in the Western USA Utah -7th California - 26th Arizona - 31st Nevada - 47thWhich state has the highest level of air pollution? Texas - 33rd Unemployment? Which is the most active? The Colorado - 13thhealthiest? See how the states stack up on fifty- New Mexico - 33rdone health measures by state, specific categories Idaho - 9th and time periods. Washington - 11th Oregon - 15thStates are numbered from 1st (best state) to 50th Montana - 25th (worst state) for any selected measure Wyoming - 19th 10
  11. 11. Population“Utah’s 2010 total population count was 2,763,885. This represents a population increase of 530,716people, or 23.8% from 2000, ranking Utah third among states in population growth. Utah grew more thantwice as fast as the nation from 2000 to 2010. The total 2010 population count for the United States was308,745,538.This represents a population increase of 27,323,632 people, or 9.7%from 2000”.2011 Outlook“Utah will continue to experience population growth at a rate higher than most states in 2011 on accountof strong natural increase in addition to in-migration. Natural increase (births less deaths) is anticipated toadd 37,000 people to Utah’s population. While net in-migration has slowed since the peak of the economicexpansion, Utah’s net migration is projected to remain positive at 10,000 people”.Governorʼs Office of Planning and Budget www.governor.utah.gov/deaUpdated January 26, 2011January 2011 11
  12. 12. Utah Ranks #1 in the U.S.A Utah Ranks #1 in the U.S.A in lowest cancer deaths per 100,000 population in lowest cardiac heart disease percent of adult population U Utah Ranks #2 in the U.S.A Utah Ranks #2 in the U.S.Ain preventable hospitalizations per 1,000 medicare enrollees in physical activity percent of adult population 12
  13. 13. Lack of Health Insurance Since 2001% Percent of Population 20 15 19 percent increase in the rate of uninsured population from 13.4 percent in 1990 to 16.0 percent in 2010. Data contained within this document was obtained from and used with permission of: U.S. Department of Health and Human Services 10 Centers for Disease Control and Prevention National Center for Health Statistics U.S. Department of Commerce Census Bureau Bureau of Economic Analysis U.S. Department of Education National Center for Education Statistics 5 U.S. Department of Labor Bureau of Labor Statistics U.S. Environmental Protection Agency American Medical Association The Dartmouth Atlas Project Trust for Americaʼs Health World Health Organization Organization for Economic Co-operation and Development (OECD) 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Americaʼs Health Rankings® — 2010 Edition is available in its entirety at www.americashealthrankings.org. Visit the site to request or download additional copies. Americaʼs Health Rankings 13
  14. 14. Overview of the EconomyUtah fared better than the nation during the recession, and is leading the U.S. as the recovery strengthens. Employment,which decreased during 2009 by 5.1%, only declined 0.7% in 2010, but began growing mid-year. The unemployment rateincreased from 6.6% in 2009 to 7.6% in 2010. The continuing housing slump combined with business caution aboutbuilding, resulted in a decline in construction employment of 8.5%, after a decline of 22.1% in 2009.Outlook 2011Economic growth in Utah is expected to accelerate during 2011. Employment is forecast to increase 1.4% for the year as awhole, with larger increases as the year progresses. Construction employment is forecast to increase 2.8%, the first year ofgrowth following three years of contraction. Housing permits are forecast to move up slightly from historic lows. As theoverall unemployment rate declines to 7.1%, the improving labor market will support increased consumer spending and abroad based recovery. Significant Utah Rankings Demographic State Rank Value Period Population Growth 2nd 2.1% 2009 Total Fertility Rate 1st 2.63 2006 Life Expectancy 3rd 78.6 years 2000 Median Age 1st 28.8 years 2009 Household Size 1st 3.17 persons 2009 Notes: 1. Rankings are based on the most recent data available for all states and may differ from other data. 2. Rank is most favorable to least favorable Source: Governorʼs Office of Planning and Budget January 2011 www.governor.utah.gov/dea January 19, 2011 14
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  17. 17. Streetcars, a part of Sugar Houses history, will return to the Salt Lake neighborhood. Sugar House Park 17
  18. 18. 21,705 cars/day 2100 South 21,705 cars/day Sugar House Commons 52,125 cars/day 1300 East Sugar 52,125 cars/day House Commons 18
  19. 19. Streetcars, a part of Sugar Houses history, will return to the Salt Lake neighborhood.Sugar House streetcar to become reality with $26M grantBY DEREK P. JENSENThe Salt Lake Tribune Updated Dec 22, 2010 09:24AMMayor Ralph Becker: Streetcar success reflectsstate of Salt Lake City"The Sugar House streetcar wont be just a transit line," Becker said. "It will be a wonderful assetin one of our most treasured neighborhoods. ... The Sugar House area will be enhanced as adestination neighborhood, with bikeways and trails, locally owned eclectic small businesses,restaurants, shops and a wide array of housing options."“Once the line opens, east-siders can enjoy a car-free commute. Food lovers can grab burnt ends atPat’s Barbecue, ribs at Sugar House Barbeque and sushi rolls at Tsunami without having to park.And people from across the Wasatch Front can access one of Utah’s oldest and most eclecticneighborhoods — exclusively by rails.” 19
  20. 20. Project BenefitsWhen the project opens, ridership is projected at 3,000 riders per weekday, rising tomore than 4,000 by 2030. This will relieve congestion along 2100 South and I-80and provide improved access to attractions and increased mobility for area residents.The line will provide a connection to more than 130 miles of existing and planned railservice across the Wasatch Front. It is expected that the streetcar will encouragedevelopments along its length that are characterized by a mix of uses, walkableaccess to transit, and a revitalization of underutilized properties. 20
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  23. 23. Our Mission is to improve quality of life through affordable chiropractic care. 23
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  32. 32. “ Chiropractic adds life to your years and years to your life...”Who Can Benefit from Chiropractic ?Everyone. Just like you need to go to the dentist to have your teeth examined, you need to have your spine checked periodically if you want to live an active, pain-free life. A cavity is easier to treatwhen caught at an early stage and the same goes for any spinal problem: Early detection allows your chiropractor to nip it in the bud. This saves you a lot of unnecessary pain while ensuring ashorter treatment time.The Three Functions of Chiropractic • Relief of back and joint problems: such as neck pain, shoulder pain, wrist pain, hip pain, sciatica, lumbago, scoliosis, arthritis, herniated disc, pinched disc, numbness and tingling, whiplash, carpal tunnel syndrome, headaches, migraines, dizziness, work injuries, stress, etc. • Prevention: Good health is much more than the absence of symptoms. A misaligned spine can remain pain-free for years. Taking care of it now will help prevent painful vertebral problems in the long run. • Wellness: Chiropractic is a long-term investment, whose many benefits you can enjoy right away. Traditional medicine has been able to prolong the average lifespan, but it has failed in regards to improving our quality of life. We live longer, but do we live better? Chiropractic check-ups increase vitality, quality of life and help slow down the aging process. 32
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