Social media integration and audience activation

1,287 views
1,193 views

Published on

Whether you're a startup, small business, or Fortune 500 organization—chances are, your social media integration strategy could use a refresher. Want your content to go viral? Want your conversions to increase? Having "the right" content is definitely the driver, but social media integration is definitely an accelerant. Check out this quick presentation on social media integration.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,287
On SlideShare
0
From Embeds
0
Number of Embeds
171
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social media integration and audience activation

  1. 1. Social mediaintegration andaudience activationBy Casey KnoxDirector, Social Media and PR for AREA203 DigitalSocial media integration and audience activation Casey Knox ©2012
  2. 2. Managing a company’s brand voicerequires… EXPERTS [experienced professionals] in order to truly be successful.Social media integration and audience activation Casey Knox ©2012
  3. 3. If youcanhandlethis, let’smove on.Social media integration and audience activation Caseyof your presentation Title Knox ©2012 LOGO
  4. 4. Social integration across all assets… Setting the Stage is MANDATORY.Social media integration and audience activation Casey Knox ©2012
  5. 5. Integrate social media on: Setting the Stage •  WEBSITES •  BLOGS •  APPLICATIONS •  SOCIAL SITES cup-o-content •  PRESS RELEASES •  EMAILS •  OFFLINE essentially EVERYWHERE.Social media integration and audience activation Casey Knox ©2012
  6. 6. Apply this mindset to any and every… AUDIENCE. DEVICE. INDUSTRY. COUNTRY. LANGUAGE.Social media integration and audience activation Casey Knox ©2012
  7. 7. If youcanhandlethis, let’smove on.Social media integration and audience activation Caseyof your presentation Title Knox ©2012 LOGO
  8. 8. Proper social integration is instrumentalin achieving social media success… no EXCEPTION.Social media integration and audience activation Casey Knox ©2012
  9. 9. Way more than just share buttons… Setting the StageSocial media integration and audience activation Casey Knox ©2012
  10. 10. Shareable within 1-2 clicks… Setting the StageSocial media integration and audience activation Casey Knox ©2012
  11. 11. Publishable within 3 clicks total… Setting the StageSocial media integration and audience activation Casey Knox ©2012
  12. 12. Complete with pre-populated content… Setting the StageSocial media integration and audience activation Casey Knox ©2012
  13. 13. Connecting offline to online…Social media integration and audience activation Casey Knox ©2012
  14. 14. Located directly next to the content toshare… Setting the StageSocial media integration and audience activation Casey Knox ©2012
  15. 15. If youcanhandlethis, let’smove on.Social media integration and audience activation Caseyof your presentation Title Knox ©2012 LOGO
  16. 16. Three questions to ask: Setting the Stage 1.  Is the content shareable at various touchpoints? 2.  Is the social integration prominently placed? 3.  Can my social integration be optimized at the speed of technology changes?Social media integration and audience activation Casey Knox ©2012
  17. 17. Investing time into social integrationequals… AUDIENCE ACTIVATION! [increased quality conversions] [increased virality potential]Social media integration and audience activation Casey Knox ©2012
  18. 18. Strike up a conversation. @CaseyMaeKnox @AREA203DigitalSocial media integration and audience activation Casey Knox ©2012

×