Five Content Marketing Enablers


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Content marketing is an important marketing strategy for B2B and B2C companies. Watch this presentation for five easily digestable content marketing tactics.

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Five Content Marketing Enablers

  1. 1. Win ning Five Content Marketing EnablersCasey Knox, Director of Communications
  2. 2. Content marketing is…
  3. 3. creating and sharing content
  4. 4. in order to engage currentand potential consumer bases
  5. 5. and drive profitable consumeractions.
  6. 6. Why shouldcompanies createcustom content to market online?
  7. 7. 90% of consumers find custom content useful.78% of people believe organizations providing custom content are interested in building good relationships with them. of people prefer to receive information about an organization73% in a collection of articles rather than in a traditional advertisement.61% of people feel better about a company that delivers custom content and are more likely to buy from that company. Source: Custom Content Council
  8. 8. Here are five answers to enableyour content to market for you.
  9. 9. findable Strategically distribute and publish your content online. › › ›  PAIDPaying to leverage the power of OWNED Creating content within a controlled EARNED Built through engagement,a channel to deliver a message environment and setting a repeatable, conversation and content sharing, thethat drives audiences to another value-added experience is (dare I say) customer is the channel here.type of media is almost always key to all content strategies.scalable by performance.
  10. 10. readable Create content that grabs the interest of your target audience.
  11. 11. likeable Consistently deliver content so enjoyablethat the audience comes looking for YOU.
  12. 12. actionable Create clear calls to action (sometimes several are needed) and strategically connect it to your content.
  13. 13. shareableContent that is participatory is more likely to be read/heard/seen/found/ engaged with by others.
  14. 14. Creating amazing content is a waste oftime and money if you don’t **   implementthese winning content marketing enablers.
  15. 15. Connect with us:Casey KnoxDirector, Communications @CaseyMaeKnox