Facebook Now - Blake Chandlee, Facebook

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Prezentacja Blake'a Chandlee (VP & Commercial Director, EMEA, Facebook) z konferencji Facebook NOW (Warszawa, styczeń 2010)/ Blake Chandlee's (VP & Commercial Director, EMEA, Facebook) presentation from Facebook NOW (Warsaw, January 2010)

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Facebook Now - Blake Chandlee, Facebook

  1. 1. Evolution of discovery How consumers find information Directory Digital Search UGC + UGC + Social Phonebooks, Directory Search engine Directory Context local ads, Yahoo marketing Yelp Facebook newspapers eBay
  2. 2. Opinion of friends is most influential When considering purchasing a product or service, which of the following two are your most trusted and valuable sources of information? 00% 10% 20% 30% 40% 50% 60% 70% 13-17 18-24 25-34 35-44 45-54 55+ Word of Mouth Online Product Reviews Company Website Print Product Reviews Catalogs TV ads Print Ads Radio Ads Source: Facebook segment, self-reported survey data conducted on Facebook, Mar.08, US only, n = 3,169
  3. 3. The social graph is the network of real connections through which people communicate and share information
  4. 4. Shifting from what a few think we should want…
  5. 5. ….to asking our friends and family…in real time
  6. 6. If people didn't want to share and communicate
  7. 7. The Facebook Story
  8. 8. Facebook is real people sharing and connecting
  9. 9. Over 350m Active Users Globally 400M 350M 300M 250M 200M 150M 100M 50M 0M 2007 2008 2009 Source: Facebook internal data, Dec 2009 Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days.
  10. 10. #2 property on the Internet (time on site) Over250 billion monthly page views Over 250platform apps with over 1m active users Over70,000websites use Facebook Connect Over 350 million active users Over1.7 million photos served per second Over1.8 billion chat messages a day 150 million search queries per day Over6 billion minutes spent online every day Over 2 billion pieces of content uploaded every week
  11. 11. Over 110m Active Users in Europe Norway Netherlands 2.3m 1.5m Russia Sweden 700k Switzerland 1.5m 3m UK Romania 23m Finland 300k Ireland 1.2m 1m France Germany Denmark 15m 5m 2.2m USA Czech 100m Hungary Poland 1.4m Belgium 2m 2.8m 500k Turkey Spain 16m Egypt 7m Italy 1.9m 12.5m Portugal 800k Austria Swiss 1m Greece 1.6m 1.9m
  12. 12. The Facebook Platform
  13. 13. Facebook serves as a utility or platform for 3 distinct audiences…..a single global platform providing efficiency, effectiveness and scale Developer s Users Advertisers
  14. 14. Customization at massive scale – Translation Services Profile example ProfilBeispiel Facebookin English ▪Facebook auf Deutsch
  15. 15. Customization at massive scale – Translation Services *Facebook in Hebrew
  16. 16. Filter Stream Publisher Highlights
  17. 17. Consumer Choice is implicit in user experience Facebook users are prolific inter-actors with platform Photo’s Events Video Comments Messages Groups Pages Applications
  18. 18. People are only one dimension of the social graph
  19. 19. A global developer community USA Around the world
  20. 20. Social Widgets in Sport events Moto GP with Rtve ( National Public TV ) More than 200.000 comments accumulated.
  21. 21. Social Widgets in Sport events Football: Cup of Confederations, Champions League and many others…… Users can participate from home ,and interact with other people
  22. 22. Social Widgets in Music events Concert “La Noche de los Números 1” de cadena 100 More than 10.000 people watched and commented online
  23. 23. The power of Connections: From Advertising to Marketing
  24. 24. The Evolution of “Marketing” “Performance” Customer Type “Brand” Consideration Engagement Customer Objective Awareness Long-term Single Relationship Transaction Buying Impressions Behavior Clicks New Opportunity Connections
  25. 25. Opinion of friends is most influential When considering purchasing a product or service, which of the following two are your most trusted and valuable sources of information? 00% 10% 20% 30% 40% 50% 60% 70% 13-17 18-24 25-34 35-44 45-54 55+ Word of Mouth Online Product Reviews Company Website Print Product Reviews Catalogs TV ads Print Ads Radio Ads Source: Facebook segment, self-reported survey data conducted on Facebook, Mar.08, US only, n = 3,169
  26. 26. How we think about our commercial business
  27. 27. Brands can focus in 3 key areas Pages & Events Facebook Ads Innovations 1 2 3 Standard Ads Hub for brands Applications Engagement Ads Drive Social Actions Facebook Connect Reach Blocks Promote using Ads Mobile
  28. 28. The Facebook Future
  29. 29. Connect - From the web to desktop and mobile Portability of Social Graphs across platform Web Desktop Mobile (e.g. Facebook Connect) (e.g. Open Stream) (e.g. Connect for iPhone)
  30. 30. Facebook Connect extends social tools to Publishers A real identity and all of their friends... in one click The user’s real identity Easy access to friends and their content
  31. 31. Publishers increase distribution Content from your site gets shared on Facebook Traffic to your site
  32. 32. Connect is revolutionizing the web Over 70,000 websites have adopted Facebook Connect What Sites Are Seeing: “It is an ingenious stab at solving several ▪Registrations: nagging problems at once.” +30 to 100% User-generated content: ▪ “...chatter among friends will infiltrate even +15 to 60% sites that have been entirely unsociable thus far.” ▪Increased page traffic: ~0.5 to 2 clicks per story published “...not just a registration system, but also a marketing channel...”
  33. 33. Connect - Live Stream / Feed Box ▪ On client’s site On Facebook: Hosted in an application linked from a Page
  34. 34. Connect - Stream Box: Obama Inauguration A world record event • 600,000 status updates posted through the CNN.com Live Facebook feed • Facebook averaged 4,000 status updates per minute during the broadcast • 8,500 status updates were posted during the first minute of Obama’s speech • “Millions” of people logged into Facebook during the broadcast • Over 18.8 million individuals viewed the speech and recorded 1.3 million status updates during the speech. • Obama’s Facebook fan page now has over 6 million fans and over 5,000,000 wall posts.
  35. 35. Connect - Stream Box: Michael Jackson Another world record event Michael Jackson • 1 million users logged in to Facebook “Live Stream” widgets on partner sites • 800,000 status updates were made by those users Facebook’s Live Stream widget was integrated by CNN, E! Online, MTV, and ABC: CNN: * 733,000 status updates * 759,000 Facebook users viewing broadcast * 6,000 updates/minute at the peak E! Online: * 9,000 status updates * 87,000 Facebook users viewing broadcast ABC: * 48,000 status updates * 97,000 Facebook users viewing broadcast MTV: * 5,000 status updates Michael Jackson now has the most popular page on Facebook, with over 7m fans. * 21,000 Facebook users viewing broadcast The free Michael Jackson glove virtual gift is the most popular in Facebook history, with over 800,000 given away so far.
  36. 36. Connect - Fan + Wall Box “Become a Fan” Widget has 3 configurations: • Become a Fan + Wall Posts (example shown) • Become a Fan only • Wall Posts only Client can add to their official website to get more fans and share latest updates. Easy to implement – paste one line of code. Scroll for Wall Posts
  37. 37. Facebook Open Stream API enable Desktop Apps ▪Third-partyapps will allow users to engage with their Facebook activity feed outside of Facebook Example: Seesmic Desktop App Facebook Open Stream
  38. 38. Facebook Connect for iPhone: Mobile Social Media ▪Add social context to mobiles via the Facebook Platform Example: Social Gaming on the move Facebook Connect
  39. 39. To win in today’s world requires A different mindset different approaches different ways of working
  40. 40. (c) 2007 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0

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