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2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
2011.02 Mark Cowan – Facebook best practices and strategies
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2011.02 Mark Cowan – Facebook best practices and strategies

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Konferencja Rok Facebooka w Polsce

Konferencja Rok Facebooka w Polsce

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  • 1. Facebook:From Website to PlatformMark CowanHead of Emerging Marketsmcowan@fb.com
  • 2. Our Sales Vision We’re Here To Reinvent How Brands and Consumers Relate To Each Other
  • 3. Facebook is more than Social Media its a legitimate media platform 1 322 000 listeners Over 3.2 million active users 2 033 000 listeners 675 000 daily listeners 1.7 million daily users 916 000 daily listeners 1 081 000 listeners 545 000 daily listeners 2 012 000 listeners 1 078 182 viewers 1 685 000 listeners 883 000 daily listeners 912 000 daily listeners 47 514 circulation 97 499 circulation175 000 viewers 272 000 readership 71 418 circulation 1 100 000 readership 861 000 readers hip
  • 4. to crowd-source
  • 5. Top votes near: Edinburgh Blairgowrie Peniculk Livingston
  • 6. Imagine if..all your fanscould try yourfull rangebefore they buy on
  • 7. Hi Shelly, get the look with STYLER Try L’Oreal
  • 8. Imagine if..L’Oreal could unite 4.7m 18-35yo women In MENA to form the number 1 beauty community on Facebook
  • 9. Hair• Stubborn Kinks• Frizz• Weak roots
  • 10. Where an effectivefocus group…… can be the size of a
  • 11. Where your content drives traffic tyour own website and adds value your proposition
  • 12. Where yourcustomersdevelopyour nextproduct…
  • 13. Where your friendscome shoppingwith you…Even whenyou arealone
  • 14. Where you can create socialexperiences that break world records…
  • 15. Where you engage withpeople in ways youwould have neverthought…
  • 16. …and innovation is aconstantthe virtual economy will be worth $10bn in 2010.
  • 17. Welcome to the social graph
  • 18. The world has gone socialyour chance to join the conversation
  • 19. A Social MediumFrom word of mouth to mass communication
  • 20. Social Context in advertisingWord of mouth at work BacardiFriends influence friends
  • 21. Social context increases effectiveness 4 68% 2X lift in ad recall increase in message awareness X increase in purchase intent
  • 22. Reach Block Value Proposition• Use any Ad format including Engagement Ads ▪ impressions guaranteed Mon-Thu ▪ impressions guaranteed Fri-Sun ▪ Estimated 2m unique users ▪ First 5 imps. of every user over 24 hours ▪ Targeting adult audience or 18+ Become the primary advertiser over 24 hours on Facebook’s highly trafficked Homepage reaching a potential 2.0m+ audience *Delivery & cost subject to market fluctuations and agency pricing structures respectively
  • 23. Go where your audience is goingReach Blocks serve Premium Ads on Homepage & Profiles
  • 24. Rotate series of creatives• Build compelling marketing journeys over 24 hours First 2 Impressions 3rd Impressions 4th & 5th Impressions Cobra beer used multiple ads to engage with users. Frequency capped to 5 per user
  • 25. Insights from engagement adsRunning engagement ads provides you with user insights When running Like, Poll, Events ads you can gain insights into what your fans are into Top TV Top Interests Top Movies Top Music Top Books Shows Harry Potter Reading Eastenders Dirty Dancing Pink Series Pretty Kings of Leon Twilight Music CSI Woman Take That True Stories Cooking Hollyoaks Ghost Queen Bible Shopping Friends Green Mile Learning: Engagement Westlife Martina Cole Walking Soaps Grease campaign insights can be used to help plan your Pages conversational calendar
  • 26. Innovation
  • 27. Facebook Connect
  • 28. CNN.com – An early adopter Audiences could choose to see just their friends Comments or updates from the World The CNN Live Stream produced 8,500 Comments per minute at it’s peak when Obama was speaking The Obama Live Stream ushered in a driving Unique users up new way to watch live broadcast 2m – 6m socially with the world
  • 29. Socialising the web: Social Plug ins
  • 30. Social shopping with Levi’s
  • 31. Social TV with TF1
  • 32. Social news with CNN
  • 33. Linking back to Facebook
  • 34. Benefits Traffic Engagement Customer insights
  • 35. 68% of US online marketers will implement‘Like’ button
  • 36. Looking forward….
  • 37. New Marketing Initiatives - Skoda
  • 38. ASB Bank
  • 39. Social Top Ups
  • 40. Facebook Places Chris Porter is presenting at Bacardi London
  • 41. PlacesWho. What. When. And now where. See who’s checked in nearby And tell your friends where you are and who you’re with Generating a story in their News Feed
  • 42. Places – James Blunt
  • 43. Places – James Blunt
  • 44. Places – Cheryl Cole
  • 45. Facebook Deals
  • 46. Facebook Deals
  • 47. Facebook Deals - Gap
  • 48. Facebook Credits
  • 49. Facebook Credits: A virtual currency Universally accepted across applications Safe and secure Seamlessly integrated into our platform Currently in Beta w/140 applications
  • 50. Facebook Credits: A virtual currency Buy gifts for a friend at the touch of a button… Buy credits to make purchases with CONNECT partners… Earn credits through completing tasks. competitions, checking in using Facebook places
  • 51. eCommerce
  • 52. Amazon.co.uk
  • 53. Facebook Presence
  • 54. Facebook Presence
  • 55. Social Mail
  • 56. To win in today’s world requires A different mindset different approachesdifferent ways of working
  • 57. Question? mcowan@fb.comMark CowanHead of Emerging Marketsmcowan@fb.com

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