Team dcsmat chotukool

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chotukool case study

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Team dcsmat chotukool

  1. 1. CHOTUKOOL INNOVATOR –GODREJ DATE:2/11/12TEAM DCSMATRESHMAARAVINDVINEETHARUN
  2. 2. CHOTUKOOL•CAN EMBODIMENT OF FRUGALINNOVATION• SUITS TO SERVE THE LARGELOW INCOME MARKETS ININDIA’S BOTTOM OF ECONOMICPYRAMID.•CHEAPEST MINIREFRIGIRATOR•CAN OPERATE ON BATTERY,INVERTOR AND BY SOLARENERGY AS WELL.• LOW OPERATIOANL COST•COMPACT SIZE
  3. 3. FEATURES•43 LT CAPACITY TO MEETTHE DAILY NEEDS.•PERFECT OVERNIGHTCOOLER.•OPENS FROM TOP .•RETAINS COOLINGBETTER MAXIMUMUTILIZATION OF STORAGESPACE.•WORKS ON ELECTRONICCHIP, NO COMPRESSOROR REFRIGIRANT.
  4. 4. CONTD..• PRESERVES VEGETABLES AND EATABLES, FRESH COOLS 28 DEGREES BELOW ROOM TEMPERATURE• MADE OF HIGH QUALITY PLASTIC RUSTPROOF• 9 KGs OF WEIGHT COMPACT AND EASY TO MOVE.• WORKS ON SOLID STATE ELECYTRONIC CHIP.• PRICE- 3970/-
  5. 5. CHOTUKOOL :A DISRUPTIVEINNOVATION• CREATING NEW MARKET AND VALUE NETWORK WITHIN THE EXISTING MARKET.• MAIN TARGET MARKET FOR THIS PRODUCT IS BOP CUSTOMERS WHERE CONSUMERS DOT EVEN USE OR EVEN KNOW ABOUT A REFRIGIRATOR.
  6. 6. TARGET CUSTOMERHOUDEHOLDS SHOP
  7. 7. BENEFITS FOR BOP HOUSEHOLDS SHOPS• 80% OF RURAL HOUSEHOLDS • THEY KEEP COLD DRINKS, LACKS BASIC APPLIANCES , WATER PACKETS , BOTTLES IN CHOTUKOOL IS A SOLUTION IT FOR THIS. • CAN KEEP TOBACCO LEAF• HELPS TO ADRESS BASIC COOLER . REFRIGIRATION NEEDS OF • FLORISTS CAN USE FOR THEIR RURAL FAMILIES IN INDIA. FLOWERS AND GARLANDS• ADRESSING THE NEED OF • FISHSELLER CAN PREERVE STORIING PERISHABLE THEIR FISHES TO SELL THEM PRODUCTS. FOR LONGER TIME OF DATES• REDUCES SPOILAGE OF FOOD. • MUMBAI DABBAWALLAS CAN USE IIT FOR DISTRIBUTING COLD WATER.
  8. 8. REACHING THE BOP THROUGH..• DEPARTMENT OF POST OFFICE• MICRO FINANCE INSTITUITIONS• SELF HELP GROUPS
  9. 9. STAKEHOLDERS• MANUFACTURERS(GODREJ)• DEPARTMENT OF POST OFFICE• MICRO FINANCE INSTITUITIONS• SELF HELP GROUPS• END USE CUSTOMERS
  10. 10. OTHER BENEFITS FOR BOP• EMPLOYMENT OPPURTUNITIES THROUGH SELF HELP GROUPS• VILLAGERS EARNING MONEY FOR DISTRIBUTING CHOTUKOOL.(COMMISSION)
  11. 11. COMPETITION• MITTICOOL-MANSUKHANI PARAJPATI• NO ELECTRICITY REQUIRED• PRICE BETWEEN 2500-3000• TWO COMPARTMENTS• MADE OUT OF CLAY
  12. 12. SWOT ANALYSISSTRENGTHS• STRONG BRAND IMAGE• REDUCED OPERATIONAL COST• RELIABLE SUPPLY• POTENTIAL RURAL MARKET• INCOME GENERATOR
  13. 13. WEAKNESS• CONSUMER BEHAVIOR PATTERN• PRICE CONSCIOUS PEOPLE• LESS KNOWLEDGE
  14. 14. OPPORTUNITIES• UNTAPPED RURAL MARKET IN INDIA• POTENTIAL MARKET IN OTHER DEVELOPING COUNTRIES
  15. 15. THREATS• NO COMPETITORS• CAN NOT CUSTOMIZE
  16. 16. SUGGESTIONS• EDUCATE THE BOP CUSTOMERS WHO ARE STILL UNAWARE OF SUCH PRODUCT.• CREATE A NEW DISTRIBUTION ECOSYSTEM• CONVERSION OF MFIS TO LOGISTICS PARTNERS
  17. 17. THANK YOU

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