OCR G234 Advanced Production RICHARDSON, Emma 3689 Aquinas College : 33435 Evaluation
Final Front Cover
Final Trailer http://www.youtube.com/watch?v=bPjECSnn4LI
EVALUATION In what ways does your media product use, develop or challenge forms and convections of real media products? 1 2 How effective is the combination of your main product and ancillary texts? 3 What have you learned from your audience feedback? 4 How did you use media technologies in the construction and research, planning and evaluation stages?
In what ways does your media product use, develop or challenge forms and convections of real media products? 1
Conventions of Magazine front covers 1 Price Masthead Clear pictures Vivid, bright colours Realistic characters Attention grabbing Price/button Big, bold title Questions to draw the reader in Other storylines Barcode
Front Cover 2 Price Attention grabbing Masthead Other storylines Buttons Branding Vivid, bright colours Outline glow, helps the pictures to stand out Enticed audience in Big, bold title Questions to draw the reader in Clear pictures Realistic characters Barcode
Conventions of existing Billboards 1 E4 logo Purple tape Large, clear picture Main characters
Billboards 1 Purple tape E4 logo Large, clear picture Main characters
The use of costume and props highlights the characters appearance with a stereotypical style. This helps to set up the character with red lipstick, led zeppelin top, skinny jeans and converse and a big sweeping fringe.
Pace of the soundtrack speeds at the scenes do stressing the characters emotion.
Use of various shots ranging from close-up’s to long shots of the characters. Plus over the shoulder, Point of view, high and low shots
The Close-ups show clearly the characters emotion with their facial expressions and the long shots allow the audience to see all the mise-en-scene helping to set up what may happen in the scene or next.
Chosen locations which the demographic can relate to; college, park and domestic locations in the bedroom.
Blurriness of scenes creates a sense of ambiguity, creating questions for the audience hooking them in wanting to watch.
Fade out at the end for the title card, and fade out of the soundtrack.
Story Lines 1 Several story lines are used. This is to make the trailer more interesting and enigmatic.
Editing 1 The beginning of the trailer starts with a slow pace, as the audience are introduced to the characters for the first time. As the trailer continues more conflict is shown between the characters Fast pace editing especially nearing the ending of the trailer to heightens the tension
Lighting/Sound 1 Naturalist lighting throughout the trailer On location shots creates realism in the trailer Throughout the trailer there is non-diegetic sounds, which is the soundtrack. The song used is ‘Let Love in’ by the Goo goo dolls. I think this works well, as it begins slows, then the pace quicken as the scenes do. Plus the lyrics link to the enigma of the characters, the conflict between them and their sexual confusion.
SIMILARITIES, DIFFERENCES and SUBVERTING media in our trailer compared to other existing products 1 90210 Borderline – Own trailer Skins SIMILARITIES
Highlights characters reactions
Creates emotion in the audience.
Soundtrack creates suspense, lyrics tell the audience how to feel
Mimic what the characters are feeling
Borderline – zoomed in more than the others.
Characters in tears
Emotion of the character draws the audience in
Wants to know why she is upset.
1 90210 Borderline – Own trailer SIMILARITIES
Can’t see the characters emotions
Body language of the character tell us what they are doing or feeling.
In 90210 the characters are shown to be on location
Mise-en-scene shows where they are.
Own media is show inside – as though on a set.
Audience can’t see characters expressions
1 Skins Borderline – Own trailer SIMILARITIES
2 Shot of characters
Same age group of characters
Skins is set in a pub
Borderline is set is a college classroom
Conflict between two characters
Using a class room creates realism adding to the authenticity of the scene
1 Borderline – Own trailer 90210 SIMILARITIES
Point of View shot
The audience is seeing what the character is seeing.
One is looking at pictures on a computer screen, the other is looking at the actual person as though in real life.
Intersexuality with the computer screen.
Helps audience relate as the demographic would normally have a computer and at home plus she is on facebook – an application that the audience would use.
1 Borderline – Own trailer 90210 Skins SIMILARITIES
Close up/ Medium close-up
Both showing affection towards something
Skins and 90210 the characters are kissing another‘real’ character
In borderline the character is kissing a picture
Challenges conventions because it’s not normally a girl ‘stalking/obsessed’ with another girl
Challenges convention about girls sexuality
1 90210 Borderline – Own trailer SIMILARITIES
Same e4 logo
Shows the name of the soap
Date it is starting and time
Both show website
Background on 90210 shows a real location
Borderline is on blackboard, emphasises its set in college
Website are in different position on the page
White isn't on the e4 logo on the blackboard
Fades out to the title page
Challenges conventions because it doesn’t carry on from the trailer
Blackboard instead of a real image or part of the scene
Slanted Writing on the blackboard, instead of on the purple tap.
Challenging media conventions 1 Aimed our soap at a different demographic. Picked issues that younger audiences could relate to
2 How effective is the combination of your main product and ancillary texts?
Brand – Experimenting with fonts 2 Borderline Borderline Borderline Borderline Borderline Borderline Borderline Borderline Borderline After experimenting with several fonts, the one which I went for is; Freestyle Script. This creates a easy to read but eye-catching brand. Plus since its unique to our brand it can be easily recognised . Borderline Borderline Borderline Borderline
Experimenting with colours 2 The ending shot in the trailer shows the brand for the audience and this has been written in white, helping it to standout to the contrasting blackboard. It grabs the audiences attention allowing them to remember it. The brand is shown throughout the products, including the front cover and the bill board, making the brand recognisable and distinctive. Borderline Borderline Borderline Borderline Borderline Borderline Borderline Borderline Borderline Borderline Borderline Borderline Borderline
2 Brand Identity The brand is identifiable across the products due the costume/ appearance of the characters, facial expression and performance.
High street, young styles
up/problems/can relates to it The genre is recognisable through the products because of the characters and dramatic storylines, plus the time its is aired and the channel (7pm and E4).
2 TV listing guide The e4 TV listing shows what shows are on a particular time. Since are product has been influence by Hollyoaks, it would be on around the same time as it. 7PM– Demographic are home from school or college, watch whilst eating dinner or after dinner entertainment. Also similar product such as Waterloo Road (even though it is featured on BBC1) is shown at 7PM
2 Borderline Bill Board The brand is used throughout the products reinforcing the name of the show ‘borderline’. The use of the purple tape and e4 logo sticks with the traditional conventions of e4 advertising. Existing e4 billboard Borderline Borderline
Trailer (Blackboard) 2 I have research the conventions E4 uses and tried to used them as they would in their own advertising. The E4 logo is a easily recognisable brand therefore will represent the institution effectively.
Audience/Institution - E4 From past audience research and creating an audience profile (which is on my Prezi), the same audience was being addressed through all the products made. The same fonts were used in each pieces of media. The same charactersand ages groups were used in each of the ancillary products plus the main trailer. The same audience was address by the institution which was E4. I used the style guide to create an authentic e4 logo following the conventionsand mimicking other E4 advertising. 2 http://www.channel4.com/about_c4/styleguide/e4styleguide/e4-brand-guidelines.pdf Borderline
Institution - E4 2 The soap is suited for e4, as the audience of e4 can relate to the issues involved because its typical problems they could face at their age. Teenage pregnancy Sexuality/confusion Bullying
3 What have you learned from your audience feedback?
Similar products - Research 3 I used the internet to look at existing products aimed at our age range. This is how I found the audience for my own product.
3 Audience - Research The audience research I carried out consisted of a questionnaire, I asked different people from different ages ranges to find the most suitable demographic to aim our products at. The results from the questions I presented in pie charts. These can be seen on my Prezi. My intended audience is shown by my audience profile on my Prezi
3 Audience feedback For my audience feedback I asked 10 people, 7 out of those 10 said they would watch my soap once they had seen my trailer. “Good soundtrack, it matched the editing and acting, it creates genre” “There's a gritty feel to the soap, making it more realistic” “The male singer makes the female characters more feisty” “The lyrics create meaning” The trailer matched the brand and institution” “I like the soundtrack, with the flutes and acoustic guitar”
3 Audience feedback “The framing is good” “It’s a strong trailer and I would watch it” “The person watching, including myself can relate to the narrative and issues”
Audience feedback - Improvements 3 To improve my trailer from the feedback I was given, I would create title cards to move the narrative along. As some of the people didn't understand some of the characters roles. Therefore adding title cards would make the trailer clearer to the audience and easier to understand. Love Obsession Loneliness
Advertisers and institutions 3
4 How did you use media technologies in the construction and research, planning and evaluation stages?
YouTube- Research 4 Using YouTube I was able to research other similar trailers. This helped me by giving me ideas for my own soap trailer plus highlighting the conventions used when producing a trailer.
4 YouTube- Research After making an account on YouTube, I could then from adobe premiere 8, upload my trailer to YouTube. From this I could share it, consequently putting it onto my blog.
4 Construction – Trailer Abode premiere 8 This software allowed me to edit my trailer;
Cut and crop the scenes
Slow downs the clips or speed them up
Create transition slides to join the scenes together e.g. dissolve and fade out
Change the order I wanted the scenes to be in
Delete all the audio from the scenes
Add a soundtrack over the top of the trailer
Change the length of the scenes
4 Construction – Trailer Abode premiere 8 Share onto YouTube and Blogger Edit Insert pictures and music Add transitions Slow down or quicken the pace Inserting next scenes and shots Play Crop Add audio sound Add a soundtrack
4 Construction – Trailer Abode premiere 8 How I inserted music Get media Files and folders Choose Input into trailer
4 Construction – Trailer Abode premiere 8 Editing the shots Transition slides
4 Construction – Trailer Abode premiere 8 Uploading to YouTube
4 Construction – Ancillaries Abode Photoshop Photoshop allowed me to;
Crop the background out of the picture
Create an outline/glow around the characters, helping them to stand out. The effects of this is to grab the readers attention and focuses them on the characters
4 Construction – Ancillaries Paint This allowed me to;
Paste documents into paint, save as a picture and upload to my blog
Change the colours
4 Construction – Ancillaries Paint Using paint, I could paste documents into this, which I could then to save as a picture. After saving as a picture, I could log in Prezi and consequently inserting the picture on this, and presenting documents in my planning.
4 Construction – Ancillaries Publisher Using these I was able to create the text for the masthead and sub headings for each story. By using Publisher I was able to create the Front Cover for the magazine. Using publisher enabled me to
Change the fonts
Change the colour of the text
Crop the images
Create shapes for the masthead and price
4 Construction – Ancillaries Publisher Using publisher I was able to create buttons for the front cover of my magazine in order to present the price for the audience. From choosing which shape I wanted from ‘stars and banners’ I was then able to change the colour of it to suit the colours used on the Front Cover.
4 Construction – Ancillaries Prezi I’m able to edit my work every time I log on I signed up to ‘Prezi’ which enabled to be used different types of media to present my work. I used this particular online presentation to present my planning for my products I can insert files, pictures and online clips e.g. from YouTube I can change the background colours and formats of the texts The path enables me to present my work in the order I wish to, from each section of my planning to the next. I can zoom in and out, if I want to look at the whole presentation or focus on one area of it
4 Construction – Ancillaries slide Share Creating an account and logging into slide share allowed me to upload PowerPoint presentations onto my blog.
BLOG – Adding videos 4 From YouTube, underneath the video I clicked on ‘embed’, this shows the code for the video. I copied this, then pasted it to my blog To upload a video onto my blog Then I clicked publish post
4 Change size BLOG – Adding videos Original embedded code from YouTube When adding the videos to my blog I had to change the size (width and length) of them in order to make them fit onto my blog. I changed the original width video which was 640 to 340. I also changed the original height of the video which was 385 to 240.
Planning - Blog 4 I used my blog www.emma092064.blogspot.com to present the planning of my soap products. Using slide share I was able to upload my PowerPoint presentation of additional planning to my blog. Using YouTube was able to post my trailer onto my blog. Plus using Prezi I was able to post the link of my planning onto my blog aswell. These screen shots show the planning on my blog
Evaluation - PowerPoint 4 I used PowerPoint to present my evaluation. By using this i was able copy and paste pictures and hyperlinks. Insert pictures, buttons and arrows when annotating my work. Change the colour and boldness of font, helping it to stand out.
4 PowerPoint Change the font, colour and size of the text Change the positioning of the text on the slide Add bullet points Change the format and colour of the shapes Paste images Add new slides Add shapes
4 PowerPoint Add a design template to the background Change the colour of the background Change the font Change the style Add pictures Add shapes Add charts Add a text box Add sound Use word art to create text in various styles