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Information About Regional Magazines
 

Information About Regional Magazines

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A presentation that I have created providing information about regional magazines that I have researched.

A presentation that I have created providing information about regional magazines that I have researched.

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    Information About Regional Magazines Information About Regional Magazines Presentation Transcript

    • Information About Regional Magazines Andreas Paphiti
    • Introduction • As part of my research, in order to influence my coursework pieces, I thought that it was necessary to gain information about; the circulation and readership figures, revenue and the social media statistics of regional magazines. • Also, by researching information about free regional magazines and paid for magazines, and which type is more popular, I can reach an informed judgment about whether or not my magazine should be free.
    • ‘4DORSET’ Magazine • ‘4Dorset’ magazine is an independent A4 free glossy community magazine in East Dorset and the West Hampshire border • Readership – 60,000 • The text is subscribed and delivered directly to homes and businesses in selected areas of Bournemouth, Christchurch, Colehill, Ferndown, Merley, Ringwood, Three Legged Cross, Verwood, West Moors, West Parley and Wimborne. Also multiple pick up points in Dorset and Hampshire. • Source: http://mags4dorset.co.uk/our- services/advertise-with-us/
    • ‘Grove’ Magazine • The information is from the media pack of the ‘Grove’ magazine • It has an estimated readership of 70,000 (LJ&P Portfolio Readership Survey July 2007) • Readers aged between 25 to 45, predominantly female • The readers socio-economic demographic is ABC1, with homes and businesses in Notting Hill, Kensington, Holland Park, Westbourne Park, Paddington, Bayswater, Maida Vale and Queen’s Park • Source: http://www.archantlife.co.uk/advertising- magazine-advertising-grove-magazine--7574
    • ‘Buckinghamshire Life’ Magazine • The information is from the media pack of the ‘Buckinghamshire Life’ • The average reader is 35+ with a high disposable income • The magazine is sold at major supermarkets and newsagents • Source: http://www.archantlife.co.uk/ad vertising-magazine-advertising- buckinghamshire-life-magazine-- 64875
    • ‘Cornwall Life’ Magazine • The source of the information is from the media pack of the ‘Cornwall Life’ • The magazine has a circulation between 10,000-12,000 • ‘Cornwall Life’ is aimed at the AB’s and top C’s readership who have a disposable income • Source: http://www.archantlife.co.uk/adverti sing-magazine-advertising-cornwall- life-magazine--7579
    • ‘ABC’ Magazine • The source of this information is from a webpage from the magazine’s website for potential advertisers of the magazine • ‘ABC’ magazine is a free parenting magazine in the South of England currently with editions in Sussex, Surrey, Kent, Berkshire, Hertfordshire and Hampshire • The magazine publishes 3 issues per year • The current group print run is132,000 copies of ‘ABC’ • An estimated group readership is 400,000+ per issue • Source: http://www.abcmag.co.uk/ad_info/
    • ‘The Bath Magazine’ • The information is from the magazine’s Media Pack  ‘The Bath Magazine’ is a free monthly magazine  The magazine’s residential delivery reaches over 20,000 homes and businesses  An estimated 18,000 copies of the magazine are delivered to properties each month  ‘The Bath Magazine’ has an circulation of just under 24,000  The socio-economic demographic for the magazine is ABC1 • Source: http://www.thebathmagazine.co.uk/adverti se.htm
    • ‘Country & Town House’ Magazine • The information is from the media pack provided on the magazine’s website  The estimated readership of the magazine is 240,000  The socio-economic demographic is 90% AB and 99% ABC1 readers  61% of the readers are female  77% of the readers are British  The magazine is delivered to AB homes and is sold at major stores such as M&S and Waitrose • Source: http://countryandtownhouse.co.uk/media-pack/
    • ‘Kensington & Chelsea Review’ Magazine • The information is provided by the magazine’s Media Pack  The circulation per issue is 23,000  The readership per issue is 55,200, who are around the age of 35-65 years- old  58% of readers are male and 42% of readers are female  The socio-economic demographic of the audience is ABC1 • Source: http://www.kensingtonandchelsearev iew.com/media_pack_march.pdf
    • ‘Time & Leisure’ Magazine • The information is from the magazine’s website  The socio-economic demographic is ABC1 and so the magazine has a upmarket readership  75% of the readers are female  The readers are predominantly aged 26-55 years-old  The total estimated readership is 115,000 • Source: http://www.timeandleisure.co.uk/adve rtising/magazines.html
    • ‘The Bristol Magazine’ • The information is provided by the magazine’s Media Pack  The magazine is delivered to over 20,000 homes and businesses  80,000 people read ‘The Bristol Magazine’ every month  The socio-economic demographic of the magazine is ABC1, with a circulation of over 24,000 • Source: http://www.thebristolmagazine.c o.uk/Assets/Mediapack.pdf
    • Conclusion • In conclusion, from conducting this research, it appears that free regional magazines have the largest circulation and readership figures. Therefore, I will make my magazine a free magazine, but I will be able to generate revenue by making advertisers pay a premium price for advertising space, like most, if not all, free media texts who make their revenue in this way. • The data that I have collected suggests that the readers of Regional magazines are over the age of 30. Therefore, there appears to be a gap in the market, so I have decided to create a magazine which aims to target an audience of an age between 16-25 years-old.