PRODUCT CZAR1. PASSION FOR THE PRODUCT: Choose their path in life, Discover their calling almost by accident, never having looked for it, His obsession is a passion for the idea, product …..product perfection, If you’re not passionate enough from the start, you’ll never stick it out.
PRODUCT CZAR2. SUCCESS IS IN THE DETAILS: Creativity & innovation; more work, more detail-oriented planning, Learning from mistakes, (Details matter, it’s worth waiting to get it right, but there are times when you have to weigh the benefit of getting it right the cost of being late to market).
TALENT RULES3. TEAMING: Forming a team culture, Product focused team, Simpler management structure, Master at turning the cliché of team building into an art form, Learning to acknowledge a bad decision and move ahead.
TALENT RULES4. TAPPING TALENT: Seeking people who are excited about the project, High IOs only, Using your products as casting a call for talent, Talent finds talent, Creating an atmosphere that draws talent.
TEAM SPORTS5. PRODUCT -DRIVEN ORGANIZATION: The best of times, the worst of times, Leadership search, Noticing signs of a conflict, Being the public face of your product, New ideas can sooth frictions or ignite them.
TEAM SPORTS6. MAINTAINING MOMENTUM: Next opportunity; next product, Remaking the company, Recovering from disaster, Staying in the game, Creating products that reflect the principles of the creator, Accepting unlikely challenges, Maintaining momentum in the face of failures.
TEAM SPORTS7. RECOVERY: Recognizing opportunities.8.HOLISTIC PRODUCT DEVELOPMENT: Do more than imagine something new, Embrace novelty, commit to it, Feeling of making something different, better & special.
TEAM SPORTS9. EVANGELIZING INNOVATION: 3 lessons- collaboration, control & inspiring employees, Group activity, Internally as well as for outside partners.
PART IV BECOMING COOL:A DIFFERENT VIEW OF SELLING
BECOMING COOL10. THE DOOR OPENER (branding): Apple as a brand-Regis(1984)11. RIDING THE RETAIL JUGGERNAUT: Online store, Applying the prototype model, Launch time-15th may 2001 Tysons Corner Center, in McLean, Virginia Putting the brand in people.12.ACHIEVING THE DEFINITION OF COOL
ON BECOMING STEVIAN13. IN HIS FOOTSTEPS: Passion Dealings with pirates Attitude Innovative Upgrade your vision & keep challenging yourself. Commitment to excellence Openness to learn from mistakes.