Your SlideShare is downloading. ×
  • Like
Evaluation of Smokefree.gov: A National Web-Assisted Tobacco Intervention
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Evaluation of Smokefree.gov: A National Web-Assisted Tobacco Intervention

  • 463 views
Published

 

Published in Health & Medicine
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
463
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Evaluation of Smokefree.gov, a National Web-Assisted Tobacco Intervention Andrea L. Frydl, BS, CHES; Erik M. Augustson PhD MPH; Ami L. Hurd MPH; Jacqueline L. Stoddard, PhD Frydl BS Augustson, PhD, Hurd, Stoddard Background Results Results, continued Advantages of WATIs: Demographic Variables P-values SF.gov-specific Findings, All Visitors 2008 (%) 2004 (%) P-value 2008 (%) 2004 (%) Where did you find out about the website n= 1,674 n= 1,272 • Able to reach large audiences Gender* n = 971 n = 1,272 Search engine* 43.8 24.1 • Able to make changes quickly and cost effectively Link from another website* 17.0 58.2 Female 68.7 54.1 • Able to have interactive design & features Male 31.3 45.9 Friend or Family 2.6 2.7 • Able to conduct anonymous evaluation Age* n = 968 n = 1,259 Health care provider** 3.6 1.7 Under 24 17.7 14.5 Colleague/Co-worker 2.3 2.8 Advertisement 7.0 6.0 25 – 50 59.4 68.7 WATIs Are: Have you ever visited a website other than this website?* n= 1,674 n= 1,272 50+ 22.8 16.9 * p < 0.001 • An effective smoking cessation tool, as various RCTs Education Level** n = 971 n = 1,272 ** p = 0.002 Yes 29.5 38.4 show Less than HS 9.2 8.7 No 70.5 61.6 How does this site compare to other websites* n = 494 n = 488 * p<0.001 • Improved cessation rates when used in conjunction HS Degree/GED 16.2 20.8 Not as good as other websites 21.9 4.9 **p=0.002 More than HS 74.7 70.5 with other evidence-based interventions and treatments evidence based As good as other websites 68.4 68 4 64.3 64 3 Smoking Status* n = 1,525 n = 1,272 Better than other websites 9.7 30.7 Current 64.8 81.5 Need to: How do you most prefer to receive health information?* n= 985 n= 1,163 Former 22.8 10.9 Web-based, internet 33.9 29.7 • Determine whether WATI is reaching intended Never 12.5 7.5 Text messaging 2.7 1.1 Smoking Behavior, Smokers audience E-mail 33.2 35.9 Cigarettes smoked per day* n = 981 n = 1,030 • Routinely evaluate WATI to ensure effectiveness E-documents that can be printed 9.6 8.3 1-10 29.6 19.8 Print document that can be ordered online 7.7 4.7 • Assess customer satisfaction and suggestions for 11-20 47.4 50.2 Telephone 2.8 1.0 improvement >20 23.0 30.0 * p < 0.001 Face-to-face 9.9 19.3 Quit attempts** n = 976 n = 957 ** p = 0.047 Methods and Procedure None 12.1 13.0 Discussion <5 54.5 58.5 • Anonymous follow-up customer satisfaction survey • SF.gov is reaching people with low to moderate levels of nicotine 5-10 25.2 23.1 administered online in September 2008 with over >10 8.2 5.4 dependence at approximately middle age, thus reducing the public 1,600 surveys collected. Cessation Method n = 1,217 n = 1,176 health burden of tobacco addiction. Telephone quit line** 3.5 4.8 Cessation class or support group* s pport gro p* 6.9 69 14.1 14 1 • Q Quantitative d i i data collected on attitudes, d ll d i d demographics,hi • Data reflects a decrease in evidence-based practices (EBPs) and an One-on-one counseling* 2.4 6.3 * p < 0.001 ranking, and behavior around Smokefree.gov (SF.gov) The internet or world-wide-web* 14.1 19.3 ** p = 0.022 increase in the use of non-EBPs. This may be attributable to lack of and smoking cessation. Books, pamphlets, videos , etc.* 15.5 30.1 *** p = 0.002 financial resources and an increase in alternative therapies in the US Acupuncture or hypnosis*** 6.9 4 • Analyzed differences between 2008 and 2004 data for Nicotine replacement* 38.6 62.88 • Decrease in aggregate ranking and attitudes towards SF.gov may be Prescription pill* 21.5 34.8 all former and current smokers. attributable to burgeoning WATI field as well as a desire for more Attitudes about SF.gov n = 1,033 (%) n = 1,272 (%) Agree Neutral Disagree Agree Neutral Disagree * p < 0.001 interactive features. However, overall attitudes towards SF.gov , g • All tools were in compliance with OMB regulations. Easy to find 70.4 22.9 6.7 67.4 26.1 6.5 ** p = 0.037 remain positive. In 2004, Help me quit* 51.6 39.7 8.7 47.5 47.6 4.8 7.5% did not Message board* 63.4 27.3 9.3 59.5 35.0 5.5 respond to • Although SF.gov is not reaching young or heavy smokers, the Questions? Navigate** 76.1 19.2 4.7 76.1 21.0 2.8 Contact Andrea Frydl at this question majority of visitors are female; typically the gatekeeper of health Confusing* 12.3 22.9 64.8 14.6 29.5 56.0 frydlal@mail.nih.gov information. Thus, they may use EBPs from SF.gov to facilitate quitting in their families.