Measures of Effectiveness of CPS in Developing Team Creativity Fernando Sousa Ileana Monteiro René Pellissier XVth Conference on Projectics 26 – 27th of November 2009

1. Measures of
Effectiveness of CPS
in Developing Team
Creativity
Fernando Sousa
Ileana Monteiro
René Pellissier
XVth Conference on Projectics
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26 – 27th of November 2009

2. Creativity and Innovation defined
CREATIVITY relates to the
relation established between the
creator and his product, where
nor originality nor usefulness are
important, but only the “trying to
do better”, connected to cognitive
and emotional processes taking
place at the individual level
(Sousa, 2007).
XVth Conference on Projectics
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26 – 27th of November 2009

3. Creativity and Innovation defined
INNOVATION concerns the processes
of implementation, relying on
organizational communication and
power, in the domains of production,
adoption, implementation, diffusion,
or commercialisation of creations
(Spence, 1994)
XVth Conference on Projectics
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4. Organizational Creativity or Innovation
a system devoted to transform
individual creativity into profitable
innnovation
(Basadur, 1997).
Innovativeness, corporate or
organizational innovation
The potential of the workforce to
promote changes in the benefit of
the organization
(Adams, 2006; . Cebon, Newton &
Noble, th
1999)
XV Conference on Projectics
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26 – 27th of November 2009

5. Simplified Basadur’s creative
problem solving method
XVth Conference on Projectics
26 – 27th of November 2009

6. METHOD
SUBJECTS: 10 Teams (59 participants)
MEASURES:
Adaptation of Basadur’s et. al. (2000)
fourteen item questionnaire, organized in 2
dimensions:
- avoiding concentrating in idea quality
- deferring judgement
Participant’s opinions, submitted to content
analysis and correspondence factor
analysis
XVth Conference on Projectics
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7. RESULTS
Factor
Deferring Avoiding
Variable N judgement concentrating
in idea quality
M SD M SD
Before Session 59 2.74 .73 2.93 .67
After Session 57 3.48 1.04 3.61 .75
Sig. .00 .00
XVth Conference on Projectics
26 – 27th of November 2009

8. Perceptual map of the participants
after the CPS sessions
XVth Conference on Projectics
26 – 27th of November 2009

9. DISCUSSION
• CPS method changed individual
attitude towards divergence
(premature closure and deferral of
judgement and less censorship)
• It provided a professional way of
organizing knowledge so that it can
help individuals to find original
solutions to problems
• It proved to be an important instrument
to lead teams to creativity and
innovation.
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10. DISCUSSION
• CPS have proven its usefulness in finding
solutions and helping organizations to
improve;
• The process of developing organizational
innovation and creativity is complex and
non-linear;
• And can only give rise to a culture of
innovation with the management’s total
commitment;
• Selecting the talents, giving them
time, space, knowledge and the
opportunity to team up and direct their
individual creativity to the organizational
problems.
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11. FUTURE RESEARCH
Needs to focus on project
implementation in order to
define measures of
effectiveness and provide new
insights into the process of
organizational creativity and
innovation
XVth Conference on Projectics
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12. To learn more: www.apgico.pt
XVth Conference on Projectics
26 – 27th of November 2009