Key note ecci xii
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Innovation

Innovation
ECCI XII
Jan Buijs

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Key note ecci xii Key note ecci xii Presentation Transcript

  • 1Innovating can be taughtProf. dr. Jan Buijsj.a.buijs@tudelft.nlKey note speechECCI XIIPortugal
  • Content• Introduction• Innovation• Delft Innovation MethodSeptember 16, 2011 2
  • September 16, 2011 3
  • Innovate or die or Innovate and die ?September 16, 2011 4Prometheus, 1953Ludwig Wenkebach(1895 – 1962)
  • September 16, 2011 5
  • 6What is innovation?• A confusing and much mis used conceptAccording to the dictionaries:• The successful introduction of something new
  • 7The problem: what is new?
  • 8Apple iMac Bondi Blue(1998 - 2003)• “Old” computer technology• “Old” translucent plastic technologySo what is new?• Color for in home artifact in contrast to grey officeappliancesNew in meaning & market• It is about perception• It is about sensemaking• Home computing vs office computing• The market perceived this as an innovation!
  • 9My definition of innovating:• Making leap-like changes in Product/Market/Technology-combinations for a specific company or consortium ofcompanies in order to achieve sustainable competitiveadvantage
  • 10The innovative leap is neededto overtake the competitionCompany X after the leapCompetitor YCompany X after accelerationCompany XTimePerformance
  • 11Leap like changes on 3 levels :• Rational change in P/M/T combination• Emotional change (“resistance to change”)• Big need for new knowledge
  • 12Two symbols of this leapKnight Fossbury Flop
  • 13Some contrasting issues to betterunderstand the problems ofinnovating
  • 14incremental radicalexploitation explorationroutine newnormal differentefficiency effectivenessobey rules change rulespast & present future & morecontrol chaosoperation strategystructured fuzzymechanistic organicprediction serendipitystable dynamiccertainty riskmanagement leadership
  • 15incremental radicalexploitation explorationroutine newnormal differentefficiency effectivenessobey rules change rulespast & present future & morecontrol chaosoperation strategystructured fuzzymechanistic organicprediction serendipitystable dynamiccertainty riskmanagement leadershipinnovating
  • 16So innovating is really somethingdifferent!
  • 17Most important characteristic:big mental difference experiencedbefore and after the innovative leap:
  • 18Luckily:Innovating can be taught!• Delft Innovation Method (DIM)Buijs, 1984, 1986, 1987
  • 19Basic elements of theDelft Innovation Method• Cyclic model of the innovation process• Multi-X-team• Facilitating leadership style• Strong external orientation• Use of creativity techniques
  • 20Delft Innovation ModelFuzzy Front End ofinnovationNew Product DevelopmentMuddy Back EndProduct UseBuijs & Valkenburg, 2005; Buijs 2010
  • 21Multi-X-team• Many disciplines & functions (be aware of down stream & sidestream activities) are involved• Top management is involved• No existing team!• Outsiders could also be important
  • 22Facilitating leadership style• Process skills• Help the team to score• Experimenting (create (mental) safe havens)• Think ahead, and on the same time be connected to the now andhere• Stimulate & support
  • 23External orientation• Broader than just the present markets and or technologies• More than the usual target groups and or stakeholders• Be aware of potential competitors• Active networking• Own observations and meeting real people is essential• It is broader than your current business domain• It is future oriented• Be aware of cultural biasses
  • 24Creativity• Divergerence, clustering & convergence (new diamond model)• Follow the rules of the creativity techniques• Analogies & provocations can be very helpful• Important role of the facilitator (see the leadership issue)
  • 25divergerenceclusteringconvergerenceNew Diamond modelTassoul & Buijs, 2007
  • Empirical evidence• 1976 – 1980 TNO Innovation Consulting Group (explorationperiod; ca. 50 cases)• 1980 – 1984 Project Industrial Innovation (testing period; 155cases)• 1986 – till now IDE graduation projects (exploitation period; ca.2000 cases)September 16, 2011 26
  • 27Concluding .....• Each innovation is per definition temporary• Each innovation will cause the need for the next innovation cycleto comeSo ........
  • 28
  • And if you want to learn how toinnovate?• Buy the new book:Jan Buijs, Delft Innovation Method; a basic text on the complexprocess of corporate product innovation• Out next February 2012• Published by: Eleven International Publishing, part of BoomUitgevers, The Hague, The NetherlandsSeptember 16, 2011 29