Partnerships: Politics: Process - Building Your Gardens Vision with Community Matheson


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • As part of this growth, a new master plan has been thoughtfully developed for the Garden enabling these new programs, as well as almost doubling the size of its display space by inclusion of Storza Woods into the visitor experience. New features, including an elevated walkway that soars into the tree canopy, and a canopy classroom, add opportunities for Garden visitors and students to enjoy a stunning native woodland display. Additionally, a new urban edible garden will be created in the one-acre footprint of the Garden’s current surface parking lot. Creating signature vegetable and herb gardens will enable us to respond to public interest in growing and harvesting “natural” foods and using them in ethnic recipes from around the world. From hosting a Tomato Festival to sponsoring cooking demonstrations of African vegetables, the Edible Garden can be brought to life for visitors. A new Visitor Center will be constructed which will be built to receive LEED Silver certification. For the first time, the Garden will face Piedmont Park which will easily allow Park visitors to include a trip to the Garden, and vice versa.
  • A survey of park users shows that more and more people are driving to Piedmont Park, which shows that more people are coming from throughout the city to access the park. The proportions of those who walk or drive have actually flipped in the last six years. In a 1998 survey, a majority, 52 percent, said they walked to park, while only 30 percent said they drove. By March 2004, 58 percent said they drove while only 31 percent walked. For African Americans, the numbers are far more stark, in large part because they are accessing the park from farther distances. Only 14 percent walk to the park. Nearly four out of five drive. Of all visitors who drive, 72 percent say they park on surrounding streets and in nearby neighborhoods. Only 16 percent of survey respondents believe Piedmont Park provides adequate parking. New modes of access are welcome and anticipated, such as the Beltline and shuttles. The Conservancy strongly endorses the Beltline in its 1995 Master Plan. The Garden used shuttles, with mixed success, during the Chihuly in the Garden exhibit. In a comprehensive plan for access, all of these modes of access – pedestrian and bicycle traffic, mass transit, shuttles, the anticipated Beltline and other forms of access -- must be considered. But failing to include parking as part of a comprehensive plan for access would ignore the needs of our region.
  • Partnerships: Politics: Process - Building Your Gardens Vision with Community Matheson

    1. 1. Partnership Driven by New Master Plan to Support Growth <ul><li>Connection to Storza Woods </li></ul><ul><li>Canopy Walkway & Canopy Classroom </li></ul><ul><li>Edible Garden </li></ul><ul><li>New Visitor Center </li></ul><ul><li>Eliminate cars from garden </li></ul>
    2. 2. WHY PARTNER? <ul><li>New master plan to transform garden </li></ul><ul><li>Solve parking problem </li></ul><ul><li>Create greater connectivity to Piedmont Park </li></ul><ul><li>Connect disjunct parts of property – become whole </li></ul><ul><li>Remove cars from center of garden </li></ul><ul><li>Recognized a community need </li></ul>
    3. 3. Partnership with Piedmont Park Conservancy <ul><li>GOALS OF PARTNERSHIP </li></ul><ul><li>Provide park with woodland walk – connectivity </li></ul><ul><li>Garden entrance to face the park </li></ul><ul><li>Return 3 acres of asphalt to greenspace </li></ul><ul><li>Address safety issues for both </li></ul><ul><li>Address parking need for park and garden </li></ul>
    4. 4. The Partnership <ul><li>ABG participating in lengthy park planning process </li></ul><ul><li>To succeed, ABG had to give back to Park: </li></ul><ul><ul><li>Exchanged 3 acres for 1 acre </li></ul></ul><ul><ul><li>Fully funded parking deck $30M </li></ul></ul><ul><ul><li>Equally share parking spaces </li></ul></ul><ul><ul><li>Share net revenue generated </li></ul></ul><ul><ul><li>from deck </li></ul></ul>
    5. 5. Public Involvement Guided North Woods Planning <ul><li>Ansley Park Civic Association </li></ul><ul><li>Atlanta Urban Design Comm. </li></ul><ul><li>Bicyclists </li></ul><ul><li>Disability Community </li></ul><ul><li>E. Side Adjacent Neighborhood </li></ul><ul><li>Friends of Piedmont Park </li></ul><ul><li>Grady High PTA </li></ul><ul><li>Leash Free Alliance </li></ul><ul><li>Midtown J in the city </li></ul><ul><li>Midtown Neighbors Assoc. </li></ul>
    6. 6. Park and Garden are Top Attractions <ul><li>Park hosts more than 2.5 million annual visitors </li></ul><ul><li>Garden among Top 20 metro destinations </li></ul><ul><li>Garden expects 400,000 annual visitors </li></ul><ul><li>Park No. 3 top metro attraction </li></ul>
    7. 7. A Dearth of Parking <ul><li>Park - 2.5 million annual visitors and only 150 parking spaces </li></ul><ul><li>Garden - projecting 400,000 annual visitors and only 125 parking spaces </li></ul>
    8. 8. Benefits of Partnership <ul><li>Long term positive, transformational change </li></ul><ul><li>Collaboration viewed very positively by community, donors, foundations, city </li></ul><ul><li>Separation of pedestrians and cars </li></ul><ul><li>SAGE </li></ul><ul><ul><li>Safety </li></ul></ul><ul><ul><li>Access </li></ul></ul><ul><ul><li>Greenspace Expansion </li></ul></ul>
    9. 9. Challenges <ul><li>Organized opposition </li></ul><ul><li>Press focused on negative </li></ul><ul><li>Editorial board of paper took negative position </li></ul><ul><li>Passive partner </li></ul><ul><li>Vocal minority is a powerful force </li></ul><ul><li>Time = money </li></ul><ul><li>Communications consultants </li></ul><ul><li>expensive </li></ul><ul><li>It gets ugly </li></ul><ul><li>personally challenging </li></ul>
    10. 10. Aesthetic Improvement Current Condition Site Section – Opening Day Opening Day After Five Years
    11. 11. Most Atlantans Drive to the Park <ul><li>79% of African Americans drove to the Park. </li></ul><ul><li>Only 16% of respondents believed the Park provided adequate parking. </li></ul><ul><li>72% of those who drove parked on surrounding streets. </li></ul>
    12. 12. How to’s of Partnership <ul><li>Understand different cultures, decision-making styles and organizational values = challenges </li></ul><ul><li>Each partner identify core group of decision-makers for design and resolution of conflict </li></ul><ul><li>Respect one another </li></ul><ul><li>Document every meeting, issues, resolutions </li></ul><ul><li>Each partner has a different consituency and you will have to adjust to that </li></ul>
    13. 13. Keys to Success/Lessons Learned <ul><li>Develop key messages and talking points early </li></ul><ul><li>Stay with 3 key points – stay on them! </li></ul><ul><li>Clearly define goals for each partner </li></ul><ul><li>Vent frustrations privately </li></ul><ul><li>Win over your neighbors, keep them on your side </li></ul><ul><li>Grassroots – key to success </li></ul><ul><li>Identify your advocates, who will be a hero </li></ul>
    14. 14. Lessons Learned <ul><li>Use pr consultants in public forum </li></ul><ul><li>Keep leadership out of the crosshairs </li></ul><ul><li>Stay on point </li></ul><ul><li>Always take the high road </li></ul><ul><li>Avoid editorial page </li></ul><ul><li>Stay true to organizational values </li></ul><ul><li>Be tenacious </li></ul><ul><li>Public “whippings” don’t = failure </li></ul>
    15. 15. <ul><li>Safety </li></ul><ul><li>Access </li></ul><ul><li>Greespace </li></ul><ul><li>Expansion </li></ul>Equals Success Grassroots Give others a voice Use electronic communication Recognize the volunteers
    16. 16. Parking Facility Site 2005 The “Middle of Piedmont Park” – Friends of Piedmont Park