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Getting the Most Out of Outdoor Event Spaces Newport
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Getting the Most Out of Outdoor Event Spaces Newport

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  • Ironically, the very issues Rich Daley warns about (1-distortion of mission and 2-undue wear and tear on facilities and plant collections) have and continue to occur at the Daniel Stowe Garden in Charlotte. While time and money is sunk into themes and park-like parties the plant health, annual garden designs and quality, and facilities all continue to tank here. Sad. Especially since the P.R. sunk into luring people to see a world class facility that cherishes 'horticultural excellence'. You manage to do anything to stay afloat nowadays.
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  • White Garden

Getting the Most Out of Outdoor Event Spaces Newport Getting the Most Out of Outdoor Event Spaces Newport Presentation Transcript

  • APGA 2010
    Use What You’ve Got!
    Kara L. Newport, Executive Director
    Daniel Stowe Botanical Garden
    Atlanta, GA
  • About Our Garden
    Founded in 1989
    Visitor Pavilion and Main Gardens opened in 1999
    White Garden added in 2003
    Orchid Conservatory opened in 2008
  • About Our Garden
    50-year Master Plan:
    Development of 400 acres
  • About Our Garden
  • Design and Intent
  • Design and Intent
  • Design and Intent
  • Design and Intent
  • Design and Intent
  • Design and Intent
  • Design and Intent
  • Other Event Spaces
  • Other Event Spaces
  • Other Event Spaces
  • Other Event Spaces
  • Types of Events
    Public Events
  • Types of Events
    Public Events
  • Types of Events
    Cultivation/Donor Events
  • Types of Events
    Social Events
  • Types of Events
    Weddings
  • Value of Events
    Organization Specific
    • Location
    • Mission
    • Attendance Patterns
    • Used in conjunction with exhibits and programs
  • Value of Events
  • Value of Events
  • Value of Events
    Value Val"ue (v[a^]l"[=u]), n.
    The property of a thing by which it is rendered useful or desirable, or the degree of such property or sum of properties; worth; excellence; utility; importance.
    Value is the generic term which expresses power in exchange. --F. A. Walker.
  • Value of Events
  • Planning Paradigm
    • View each event as a clean slate
    • Build on experience from other spaces
    • Involve a range of staff in planning
    • Know your organizational limits
    • Don’t fall prey to institutional gravity
  • Institutional Gravity
    Definition
    The power or ability of institutional history, perceived standards or lore to prevent the change in use of a location, the movement of items in the location or the occurrence of a particular type of activity in said location.
  • Institutional Gravity
  • Case Study
  • Case Study
  • Guest Experience
    The Flip
    • Have a Defined Plan
    • Event Overview
    • Detailed Floor Plan
    • Time Line
    • Engage Partners
    • Internal – Facilities, Security, Education, Volunteers, Etc.
    • External – Rental Company, Caterer
    • Set The Stage!
  • Guest Experience
    Color Coded Floor Plans
  • Guest Experience
    Know Who and Know the Limits
  • Guest Experience
    Breaking Down is Hard to Do!
  • But we can’t do that…
    If it’s not nailed down, it can be moved.
  • But we can’t do it…
    The question is return on investment of time and resources.
    “Waste is a resource not properly used.”-Bill Coors
  • Back of House
    Don’t cut off your nose to spite your face!
  • Back of House
    You can create it!
  • Use What You’ve Got!
    Look beyond the space
    • Staffing
    • Programming
    • Partners
    • Stuff in the closet
    • Creativity!
  • Use What You’ve Got!