Marketing and Visitor Services Mini Series: Creating Visually Stunning Maps and Interpretive Materials In-House

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Marketing and Visitor Services Mini Series: Creating Visually Stunning Maps and Interpretive Materials In-House

  1. 1. Creating Visually Stunning Maps and Other Interpretive Materials In-House Tee Jay Boudreau APGA 2010
  2. 2. Introduction <ul><li>Park Manager with Fairmount Park, Philadelphia’s Park </li></ul><ul><li>System </li></ul><ul><li>Operations Division </li></ul><ul><li>Grounds Crews </li></ul><ul><li>Tree Maintenance </li></ul><ul><li>Misc. Projects </li></ul>
  3. 3. Case Study <ul><li>Longwood Graduate Program ~ Student Project </li></ul><ul><li>Fairmount Park Historic Horticulture Center and Centennial </li></ul><ul><li>Arboretum </li></ul>
  4. 5. Created New Interpretive Materials <ul><li>Visitor Guide </li></ul><ul><li>Self-Guided Tree Tour </li></ul><ul><li>Rack Card </li></ul>
  5. 6. Guide Map Original Guide Map ?
  6. 7. Guide Map
  7. 8. Bridge the Gap?
  8. 9. Bridge the Gap? <ul><li>Adobe Creative Suite Products – </li></ul><ul><ul><li>Illustrator, Photoshop, InDesign </li></ul></ul><ul><li>Google Maps </li></ul><ul><li>Bing Maps </li></ul>Amazon: Adobe CS4 Design Premium ~ $1,400.00 Student Edition ~ $400.00 Google Maps, Bing Maps ~ $Free!
  9. 10. Four Step Process <ul><li>Create a Base </li></ul><ul><li>Trace the Base </li></ul><ul><li>Render the Base </li></ul><ul><li>Place items on the Base </li></ul>
  10. 11. Creating the Base Layer
  11. 12. Creating the Base Layer <ul><li>Tools you will use: </li></ul><ul><ul><li>Google/Bing Maps </li></ul></ul><ul><ul><ul><li>Print Screen Function </li></ul></ul></ul><ul><ul><li>Photoshop </li></ul></ul><ul><ul><ul><li>Crop Tool </li></ul></ul></ul><ul><ul><ul><li>Photomerge Option </li></ul></ul></ul><ul><ul><li>Having a high resolution, clear basemap is most important to a successful map! </li></ul></ul>
  12. 13. Creating the Base Layer <ul><li>Screenshot used as traceable base layer </li></ul>
  13. 14. Creating the Base Layer <ul><li>Have to get in close! </li></ul>
  14. 15. Creating the Base Layer <ul><li>Combine in Photoshop </li></ul>
  15. 16. Creating the Base Layer <ul><li>How to Combine? </li></ul><ul><ul><li>Step 1: Take a close screenshot of one area (CTRL + PRTSC) </li></ul></ul>
  16. 17. Creating the Base Layer <ul><li>How to Combine? </li></ul><ul><ul><li>Step 2: Open new file in Photoshop (File – New – OK) </li></ul></ul><ul><ul><li>Step 3: Paste in Screenshot (Edit – Paste) </li></ul></ul><ul><ul><li>Step 4: Crop Screenshot to desired area (Select crop </li></ul></ul><ul><ul><li>tool, drag over desired area, hit Enter) </li></ul></ul>
  17. 18. Creating the Base Layer <ul><li>How to Combine? </li></ul><ul><ul><li>Step 5: Save Cropped File (File – Save As) </li></ul></ul><ul><ul><li>Step 6: Repeat Steps 1-5 </li></ul></ul>
  18. 19. Creating the Base Layer <ul><li>How to Combine? </li></ul><ul><ul><li>Step 7: COMBINE (File – Automate – Photomerge) </li></ul></ul><ul><ul><li>Step 8: Select photos, hit ‘OK’ </li></ul></ul>
  19. 20. Creating the Base Layer <ul><li>How to Combine? </li></ul><ul><ul><li>Step 9: Save Combined photos as .JPG (File – Save </li></ul></ul><ul><ul><li>As – select .JPG file format) </li></ul></ul>
  20. 21. Adobe Creative Suite Theory <ul><li>Layers, Layers, Layers! </li></ul>
  21. 22. Adobe Creative Suite Theory <ul><li>Layers, Layers, Layers! – Organization is KEY! </li></ul>
  22. 23. <ul><li>Tools you will use: </li></ul><ul><ul><li>Adobe Illustrator </li></ul></ul><ul><ul><ul><li>Edit Artboard </li></ul></ul></ul><ul><ul><ul><li>Pen Tool </li></ul></ul></ul><ul><ul><ul><li>Smooth Tool </li></ul></ul></ul><ul><ul><ul><li>Shape Tool </li></ul></ul></ul><ul><ul><ul><li>Selection Tool </li></ul></ul></ul><ul><ul><ul><li>Scissors Tool </li></ul></ul></ul>Outlining the Map
  23. 24. Outlining the Map <ul><li>Step 1: Open Illustrator and the Map (Open – Select File) </li></ul><ul><li>Step 2: Edit Artboard to fill size of Map (File – Document </li></ul><ul><li>Set-up – Adjust accordingly - OK) </li></ul><ul><li>Step 3: Create Layer System </li></ul><ul><ul><li>Select ‘New Layer’ – Double-Click to rename </li></ul></ul><ul><li>Step 4: Select desired Layer </li></ul><ul><li>Step 5: Select Pen Tool and begin tracing! </li></ul><ul><ul><li>Practice, practice, practice! </li></ul></ul><ul><li>Step 6: Export file as a .PSD (File – Export) </li></ul>
  24. 25. Outlining the Map
  25. 26. <ul><li>Tools you will use: </li></ul><ul><ul><li>Adobe Photoshop </li></ul></ul><ul><ul><ul><li>Paint Bucket </li></ul></ul></ul><ul><ul><ul><li>Color Selector </li></ul></ul></ul><ul><ul><ul><li>Transform/Resize </li></ul></ul></ul>Rendering the Map
  26. 27. Rendering the Map <ul><li>Step 1: Open Photoshop </li></ul><ul><li>Step 2: Open Map File created in Illustrator </li></ul><ul><li>Step 3: Duplicate the Blacklined file </li></ul><ul><li>Step 4: Select Paint Bucket Tool </li></ul><ul><li>Step 5: Select Color </li></ul><ul><li>Step 6: Begin Color Filling in areas </li></ul><ul><ul><ul><li>Practice, Practice, Practice! </li></ul></ul></ul>
  27. 28. Rendering the Map
  28. 29. Adobe Creative Suite Theory <ul><li>Shift, Ctrl, Alt ~ Your New Best Friends </li></ul><ul><li>Pressing one or more of these keys unlock the true </li></ul><ul><li>potential to the toolbar items. </li></ul><ul><ul><li>Create perfect circles and squares </li></ul></ul><ul><ul><li>Draw straight lines </li></ul></ul>
  29. 30. <ul><li>Tools you will use: </li></ul><ul><ul><li>Adobe Photoshop </li></ul></ul><ul><ul><ul><li>Brush Tool </li></ul></ul></ul><ul><ul><ul><li>Crop Tool </li></ul></ul></ul><ul><ul><ul><li>Paint Bucket Tool </li></ul></ul></ul><ul><ul><ul><li>Color Selector Tool </li></ul></ul></ul><ul><ul><ul><li>Transform Tool </li></ul></ul></ul>Placing Items on the Map <ul><li>Once the base color has been established your map will </li></ul><ul><li>need objects such as trees! </li></ul>
  30. 31. Placing Items on the Map <ul><li>Step 1: Open Photoshop </li></ul><ul><li>Step 2: Open new File with Transparent Background ~ 300 </li></ul><ul><li>DPI, CMYK Color </li></ul><ul><li>Step 3: Open saved Tree template </li></ul><ul><li>Step 4: Drag tree template into Transparent File </li></ul><ul><li>Step 5: Create New Layer </li></ul><ul><li>Step 6: Select New Layer and trace Tree File with Brush Tool </li></ul><ul><li>Step 7: Duplicate Traced Layer </li></ul><ul><li>Step 8: Color Fill Duplicated Layer </li></ul><ul><li>Step 9: Save file as .TIF (preserve Transparent Background) </li></ul>
  31. 32. Placing Items on the Map Google Image Photoshop Isolation Procedure New Tree File!
  32. 33. Placing Items on the Map <ul><li>Step 1: Open Rendered Map File </li></ul><ul><li>Step 2: Make Rendered Layer 0% Transparency </li></ul><ul><li>Step 2: Create New Layer Group (Tree) </li></ul><ul><li>Step 3: Place Tree File ~ (File – Place – Select File) </li></ul><ul><li>Step 4: Drag Tree File under Group Layer </li></ul><ul><li>Step 5: Reduce Tree Group to 40% Transparency </li></ul><ul><li>Step 6: Place Tree where necessary, and resize accordingly </li></ul>
  33. 34. Placing Items on the Map <ul><li>Step 7: Duplicate Tree File, repeat step 6… many times! </li></ul><ul><li>Step 8: Merge (CTRL + E) Tree Layers that touch and edit </li></ul><ul><li>with Brush Tool to eliminate overlap </li></ul><ul><li>Step 9: Bring Rendered Layer back to 100% </li></ul>* Use same methods to add Text, Shapes, Etc.
  34. 35. Placing Items on the Map
  35. 37. Thank You

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