Investing in Place

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APA's latest national poll surveyed Millennials and Baby Boomers on community preferences and dispels popular assumptions on how to improve local economies and attract new residents.

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Investing in Place

  1. 1. National Planning Conference April 30, 2014 – Atlanta, GA 68% 32% 75% 25% 67% 33%
  2. 2. Planning for Economic Recovery APA’s 2012 Poll on Public Perceptions of Planning 68% 32% 75% 25% 67% 33%
  3. 3. Today’s Panel 68% 32% 75% 25% 67% 33% W. Paul Farmer, FAICP CEO, American Planning Association William Anderson, FAICP President, American Planning Association Ellen Dunham Jones Georgia Tech Kevin Green Midtown Alliance Rodney Harrell AARP
  4. 4. Today’s Environment Demographics, Economy + Community 32% 25% 67% 33% This work aims to put specific data around the question of how planners and policy makers can make their communities more competitive and prosperous in light of the trends and preferences of Millennials and Active Boomers. 125 Million Millennials & Active Boomers* * Census Population Estimates 2012
  5. 5. Methodology Poll was conducted online during March 2014 and consists of 1,040 adults aged 21 – 65 with at least two years of post High School education. Harris Poll reviewed the questionnaire to ensure objectivity and fielded the survey on behalf of APA. Other than education level, the respondent groups are representative of the nation.
  6. 6. Economic Anxiety Continues Worries Abound on Cost of Living, Savings Local + Metro Strategies May Provide Path to Growth New Approach to Economic Development
  7. 7. New Directions for Neighborhoods, Suburbs Multiple Neighborhoods + Generations but Common Interest in Walkability, Access Millennials, Boomers Share Key Interests, Concerns More than Conflict
  8. 8. Investing in Place ATTITUDES AND OUTLOOK ON THE ECONOMY
  9. 9. State of the U.S. Economy Some people feel the U.S. economy is fundamentally sound and other believe it is fundamentally flawed. Which is closer to your belief? NATIONAL 68% 32% 75% 25% 67% 33% MILLENNIALS ACTIVE BOOMERS Flawed Sound Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  10. 10. Economic Opportunity When it comes to economic opportunities and financial security for you personally, would you say your local economy offers more than enough, just enough, or too few opportunities? NATIONAL 59% 41% 51% 49% 60% 40% MILLENNIALS ACTIVE BOOMERS To few opportunities Just /More than enough opportunities Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  11. 11. National Economic Recovery NATIONAL 39% 29% 34% 35% 42% 22% MILLENNIALS ACTIVE BOOMERS Worse Better In next five years, do you expect the U.S. economy to get better, get worse, or stay the same? Same 32% 31% 36% Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  12. 12. Local Economic Recovery NATIONAL 25% 37% 21% 40% 26% 30% MILLENNIALS ACTIVE BOOMERS Worse Better In next five years, do you expect the local economy to get better, get worse, or stay the same? Same 39% 40% 44% Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  13. 13. Personal Finance Recovery NATIONAL 18% 35% 11% 32% 24% 37% MILLENNIALS ACTIVE BOOMERS Worse Better In next five years, do you expect your personal finance to get better, get worse, or stay the same? Same 47% 57% 38% Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  14. 14. Investing in Place PLANNING FOR TODAY’S ECONOMIC DEVELOPMENT
  15. 15. Growing the Local Economy Some feel the best way to grow the economy is to recruit companies to the area. Others feel it is to invest in local schools, transportation choices, walkable areas and making the area as attractive as possible. Which is closer to your belief? NATIONAL 35% 65% 26% 74% 40% 60% MILLENNIALS ACTIVE BOOMERS Recruit companies Invest in schools and community features Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  16. 16. Talent and Generational Mobility NATIONAL 46% 9% 35% 57% 35% MILLENNIALS ACTIVE BOOMERS Not likely at all Somewhat to extremely likely How likely is it that you will move to another part of your state or another state in the next five years? Don’t know 44% 55% 10% 8% Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  17. 17. Location Decisions Which of the following are MOST important to you when deciding where to live? Please select all that apply. NAT Economic factors, such as jobs and business growth Living expenses, such as housing costs Metro features, such as schools, and safe streets Health and nature* Kinds of people, such as diversity and mix of ages Community engagement MIL ABPercentage of priority 54% 79% 44% 53% 43% 22% 64% 83% 57% 52% 45% 25% 42% 80% 32% 59% 44% 20% Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  18. 18. Methodology Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  19. 19. Investing in Place COMMUNITIES + COMPETITIVENESS
  20. 20. Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  21. 21. Enough Transportation Options Do you feel that there are enough non-car transportation options available in your area? NATIONAL 42% 58% 41% 59% 42% 58% MILLENNIALS ACTIVE BOOMERS Yes No Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  22. 22. Mode Preferences Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  23. 23. Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  24. 24. Aging in Place NATIONAL 49% Yes No Do you feel your community is doing enough to help people who want to stay in their own homes as they get older? 51% This work aims to put specific data around the question of how planners and policy makers can make their communities more competitive and prosperous in light of the trends and preferences of Millennials and Active Boomers. Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  25. 25. Aging in Place NATIONAL 36% 4% 43% 7% 27% 3% MILLENNIALS ACTIVE BOOMERS Not at all important Somewhat, Very, or Extremely important How important is it to you to stay in your current home as you get older? Don’t know 60% 50% 69% Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  26. 26. Planning for Hazards Do you think your community currently or will soon experience more intense or extreme weather? 41%59% 75% 14% Yes No 8% Is it important to you that your area have a plan for these changing conditions and emergencies? Yes No Don’t know Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  27. 27. The ‘Sharing Economy’ Some people believe that Internet- based apps for sharing cars, rides, houses, or specialized equipment is a new or more common element to the economy that gives people more flexibility than having to buy everything for themselves. How important is this “sharing economy” to you? NATIONAL 41% 59% 27% 73% MILLENNIALS Not important Somewhat to extremely important Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.
  28. 28. “A key challenge facing communities is devising policies to attract and retain key demographic groups by investing in local assets while dealing with concerns about affordability and cost of living.”
  29. 29. Georgia Findings … More likely to believe that there are not enough non-car transportation options More likely to be at least somewhat interested in moving in the next five years Georgia Difference from Nat’l. Avg. All Surveyed 69% +11 Millennials 66% +7 Active Boomers 76% +18 Georgia Difference from Nat’l. Avg. All Surveyed 57% +13 Millennials 75% +20 Active Boomers 47% +47
  30. 30. Georgia Findings … Top community preference if one can afford it: Walkable suburbs More likely to support helping local start-up firms as an economic development strategy
  31. 31. Georgia Findings … GA Millennials are More likely to be mobile in the next five years (75% - 20 points higher than the national average) More optimistic about the local economy (49% - 9 points higher than the national average) and personal financial future (76% - 19 points higher than the national average) 80% believe the ‘sharing economy’ is at least somewhat important More interested in diversity (+9), access to professional networks (+14) and community engagement (+11) as a community feature
  32. 32. Georgia Findings … GA Active Boomers are More likely to live in suburbs where most people drive to most places (57% - 18 points higher than the national average) But less likely to want live there in the future assuming they can afford it (3%) More likely to believe that there are not enough non-car transportation options (76% - 18 points higher than the national average) More likely to be mobile in the next five (47% - 12 points higher than the national average)
  33. 33. Panel Comments + Questions download the full report at www.planning.org/policy/polls

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