Integrating Market Realities into your Community Plan

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Integrating Market Realities into your Community Plan

  1. 1. Integrating Market Realities into your Community Plan Darren Mochrie – RKG Associates David Gray – RKG Associates Bob Ballou – VHB Alison Ring, AICP – Town of Middletown, RI
  2. 2. market research what is it?
  3. 3. Supply & Demand
  4. 4. Supply
  5. 5. Size AgeLocationExisting Real Estate
  6. 6. Pipeline Projects
  7. 7. Rent Vacancy Market Conditions
  8. 8. Demand
  9. 9. Population AgeIncome Household Size Demographics
  10. 10. Industry Trends WagesEstablishments Unemployment Employment Trends
  11. 11. Changes in Human Activity = Changes inSupply & Demand
  12. 12. Trends in Human Activity
  13. 13. Declining Household Size Diversification of Household Types Retirement (?) of BabyIncreasing Ethnic BoomersDiversity Demographics
  14. 14. Economic Rise of the back officetransitionOld space often poor match for new business needs Business
  15. 15. Transit ridership upTransit funding down VMT leveling off Infrastructure crisis Transportation
  16. 16. so what?
  17. 17. so what?i’m a planner.
  18. 18. so what?i’m a planner. i work in the real world.
  19. 19. change is slow change is hard the planner’s reality politics sometimes not everyone trumpsvalues good planning good planning
  20. 20. market research helps planners leverage reality to create better communities
  21. 21. Case Study JimAnytown
  22. 22. Brownfield Site
  23. 23. Design Team
  24. 24. Charrettes
  25. 25. Politics
  26. 26. Vision Plan
  27. 27. Marketing RFP BrownfieldRedevelopment Opportunity
  28. 28. what went wrong?
  29. 29. what went wrong? project lacked understanding of market forces
  30. 30. Brownfield Site
  31. 31. market researchleverages reality
  32. 32. how does market researchshape the plan?
  33. 33. vision& road maps
  34. 34. what’sthe program?
  35. 35. location really matters.
  36. 36. form follows function.
  37. 37. get real—it’s about the parking.
  38. 38. how longwill this take?
  39. 39. markets don’t wait.
  40. 40. Case Study 1 –West Main/Coddington Development Center Master Plan Middletown, Rhode Island
  41. 41. Navy Lodge Study Area Task:Find Market-Based Development Alternatives
  42. 42. Case Study 2—Sachuest Beach Pavilion Feasibility Study Middletown, Rhode Island
  43. 43. Was a new facility feasible?

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