מצגת למשביר לצרכן

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מצגת למשביר לצרכן

  1. 1. The New Mashbir Lazarchan Presentation
  2. 2. Group Profile <ul><li>Retail Activity </li></ul><ul><li>Tourism </li></ul><ul><li>Fashion </li></ul>
  3. 3. Group Profile
  4. 4. Retail Activity <ul><li>Only department store chain in Israel </li></ul><ul><li>Operating 26 department stores </li></ul><ul><li>5 additional branches within the next two years </li></ul><ul><li>Total commercial space: 88,000 sqm in shopping malls and in prime locations (including new department stores 95,000) </li></ul><ul><li>Hamashbir’s payroll employs: </li></ul><ul><ul><li>3,000 employees </li></ul></ul><ul><ul><li>1,500 vendors’ sales assistants </li></ul></ul><ul><li>2,000,000 visitors a month </li></ul><ul><li>500,000 cash slips </li></ul>
  5. 5. Company Profile <ul><li>Public company held by the Shavit group (85%) & public (15%) </li></ul><ul><li>Annual revenue is 1,040 M. Nis (incl. vat) </li></ul><ul><li>Main categories </li></ul><ul><ul><li>Fashion </li></ul></ul><ul><ul><li>Cosmetics </li></ul></ul><ul><ul><li>Jewelry & accessories </li></ul></ul><ul><ul><li>Lingerie </li></ul></ul><ul><ul><li>Home textiles </li></ul></ul><ul><li>The customer club ‘club365’ has an active membership of: </li></ul><ul><ul><li>390,000 households </li></ul></ul><ul><ul><li>525,000 card holders </li></ul></ul><ul><ul><li>Representing 18% of the households in Israel </li></ul></ul>
  6. 6. Company Profile <ul><li>Over 300 of the company’s suppliers are engaged in partnership and ‘consignment’ contracts </li></ul>
  7. 7. Branch Network <ul><li>Stand-Alone </li></ul><ul><li>Stores in Prime </li></ul><ul><li>Locations </li></ul><ul><ul><li>KIRYAT SHMONA </li></ul></ul><ul><ul><li>TIBERIAS </li></ul></ul><ul><ul><li>NAHARIYA </li></ul></ul><ul><ul><li>NAZARETH </li></ul></ul><ul><ul><li>HAIFA </li></ul></ul><ul><ul><li>JERUSALEM </li></ul></ul><ul><ul><li>RISHON-LE-ZION </li></ul></ul><ul><ul><li>ASHKELON </li></ul></ul><ul><ul><li>EILAT </li></ul></ul><ul><li>Leading Malls </li></ul><ul><ul><li>KIRION, HAKRAYOT </li></ul></ul><ul><ul><li>LEV CARMEL, HAIFA </li></ul></ul><ul><ul><li>GRAND KANION, HAIFA </li></ul></ul><ul><ul><li>HADERA </li></ul></ul><ul><ul><li>RENANIM – RA’ANANA </li></ul></ul><ul><ul><li>AVNAT – PETACH-TIKVA </li></ul></ul><ul><ul><li>AVIV – RAMAT AVIV </li></ul></ul><ul><ul><li>AYALON – RAMAT GAN </li></ul></ul><ul><ul><li>AZRIELI – TEL-AVIV </li></ul></ul><ul><ul><li>DIZENGOFF CENTER – TEL AVIV </li></ul></ul><ul><ul><li>MALCHA - JERUSALEM </li></ul></ul><ul><ul><li>REHOVOT </li></ul></ul><ul><ul><li>LEV ASHDOD </li></ul></ul><ul><ul><li>HANEGEV – BEER-SHEBA </li></ul></ul><ul><ul><li>BIG – NETANYA </li></ul></ul><ul><ul><li>SHOPPING – BNEI-BRAQ </li></ul></ul><ul><ul><li>DEAD SEA </li></ul></ul><ul><ul><li>BEER-SHEVA </li></ul></ul><ul><ul><li>ASHDOD </li></ul></ul><ul><ul><li>KIRYAT ONO </li></ul></ul><ul><ul><li>MODIIN </li></ul></ul><ul><ul><li>AFULLA </li></ul></ul>
  8. 8. P&L <ul><li>N.I.S (In thousands) </li></ul>
  9. 9. P&L <ul><li>The New Mashbir has a market share of 11% in the total Israeli fashion market (man & women-2006) </li></ul><ul><li>N.I.S (In thousands) </li></ul>
  10. 10. P&L <ul><li>The New Mashbir has a market share of 11% in the total Israeli fashion market (man & women-2006) </li></ul><ul><li>N.I.S (In thousands) </li></ul>
  11. 11. Club 365 <ul><li>Club strategy: create a high commitment to the chain whilst granting added value to the customer (rational and emotional) </li></ul><ul><li>Club purchases comprise over 60% of total revenue </li></ul><ul><li>Annual membership fees: 22 us $ per couple (11 us $ usually refunded at registration point) </li></ul><ul><li>About 390,000 households and 525,000 valid card holders. </li></ul><ul><li>Advanced I.T. systems support the club’s activities, enabling complete analysis of members’ </li></ul><ul><ul><li>shopping habits </li></ul></ul><ul><ul><li>Profitability </li></ul></ul><ul><ul><li>Frequencies </li></ul></ul><ul><ul><li>shopping baskets </li></ul></ul><ul><ul><li>etc. </li></ul></ul>
  12. 12. Club 365 <ul><li>The club serves as a marketing platform to extend the chain’s services and activities </li></ul><ul><li>Unique ‘customer days’ for club members held twice a year generate sales reaching almost 6.6 million us $ in one event </li></ul><ul><li>Wide data base enabling customer follow-up , consumer habits and direct mailing </li></ul><ul><li>Up to 30% discounts in Unique sales </li></ul><ul><li>Average discount is 7% - 10% </li></ul><ul><ul><li>Total of 16 million in discounts annually. </li></ul></ul><ul><li>Hamashbir will be launching a new loyalty program based on &quot;cash-back” </li></ul>
  13. 13. Israeli Shopping Habits
  14. 14. Israeli Shopping Habits
  15. 15. The Israeli Economy <ul><li>Overview & Outlook </li></ul>
  16. 16. The Israeli Economy <ul><li>Main Indicator: </li></ul>
  17. 17. The Israeli Economy <ul><li>Main Indicator: </li></ul>
  18. 18. The Israeli Economy <ul><li>1.97 million Households – Dec, 2005 </li></ul><ul><li>2.1% Inflation rate – 2006 </li></ul><ul><li>1$ : NIS 4.22 – Dec 2006 </li></ul><ul><li>1€ : NIS 5.56 – Dec 2006 </li></ul><ul><li>Average household monthly spending during 2006 was $1970 </li></ul>
  19. 19. Competition
  20. 20. <ul><li>Revenue – Net (`ooo) & No. of Stores </li></ul>Financial Information
  21. 21. Financial Information <ul><li>Hamashbir’s revenue net in 2006 was 238 M$ (Inc. V.A.T). </li></ul><ul><li>Fashion revenue net in Hamashbir was 113 M$ (Inc. V.A.T), 47% of Hamashbir total revenues in 2006. </li></ul>
  22. 22. Market Data <ul><li>Shift from formal to casual wear - less suits, more jackets </li></ul><ul><li>3600 private clothing stores </li></ul><ul><li>60 brand chain stores with over 1000 branches </li></ul><ul><li>Mainly shopping malls and large shopping centers </li></ul><ul><li>Expected to grow during 2007, adding 20% to its revenues </li></ul><ul><li>Chain store share expected to grow over the independent stores. </li></ul>
  23. 23. Market Data <ul><li>Market dominated by a majority of local brands: </li></ul><ul><ul><li>Castro </li></ul></ul><ul><ul><li>Golf </li></ul></ul><ul><ul><li>Polgat </li></ul></ul><ul><ul><li>H&O </li></ul></ul><ul><ul><li>Renuar </li></ul></ul><ul><ul><li>Zip. </li></ul></ul><ul><li>Leading local brands with branches overseas : </li></ul><ul><ul><li>Castro </li></ul></ul><ul><ul><li>Fox </li></ul></ul><ul><li>International brands: </li></ul><ul><ul><li>Celio </li></ul></ul><ul><ul><li>Mango </li></ul></ul><ul><ul><li>Zara </li></ul></ul>
  24. 24. Market Data <ul><li>Average retail price range for selected items (INCL. V.A.T.) </li></ul>
  25. 25. Market Data
  26. 26. Hamashbir Data <ul><li>Dominant season - summer - 60% of sales (Revenue, however, is almost identical for both seasons ( </li></ul><ul><li>Typical 25 years and up </li></ul><ul><ul><li>Conservative </li></ul></ul><ul><ul><li>Not brand conscious </li></ul></ul><ul><ul><li>Best value for money </li></ul></ul><ul><ul><li>Quality goods at reasonable prices </li></ul></ul>
  27. 27. Business Opportunity <ul><li>Customers Club </li></ul><ul><li>Economics of Scale </li></ul><ul><li>Space for Additional Revenues </li></ul><ul><li>Broad Floor Operational Platform for New Businesses </li></ul><ul><li>Increasing Gross Profit Ratio </li></ul><ul><li>Only Department Store in Israel </li></ul><ul><li>Comprehensive Geographical Coverage </li></ul>
  28. 28. <ul><li>See You at HAMASHBIR </li></ul>Thank You

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