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Gas pump Billboards advertising is a hybrid of outdoor billboards, place-based media and can be targeted to reach specific geographic or demographic areas. With four-color weatherproof advertising sitting on top of the gas pumps delivering an uninterrupted message to the customer for 1 to 5 minutes (compared to 8 seconds for traditional outdoor). 72% of the customers live or work within 5 miles of the station. Put billboards where you could before.