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Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011
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Mark O'Boyle of Failte Ireland presenting at The Business of Fun 2011

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Mark O'Boyle of Failte

Mark O'Boyle of Failte

Published in: Travel, Business
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  • 1. Tourism & FestivalsA Statistical Overview Mark O’Boyle Research Officer Fáilte Ireland TITLE SLIDE
  • 2. Overview Trends in tourism Overseas Domestic Expectations for future Role of festivals within tourism
  • 3. Overseas Visitors
  • 4. Overseas Tourism Performance (000s) 2000-2010(p) 7,739 6,266 5,865 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 p)CSO/NITB/Fáilte Ireland
  • 5. Overseas Tourism Performance (000s) 2000-2010(p) 3,428 2,706 1,985 1,436 1,055 853 261 322 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (p) Britain Mainland Europe North America Other AreasCSO/NITB/Fáilte Ireland
  • 6. Overseas Performance January-August (000s) 2007-2011 2,562 1,785 1,932 1,513 752 640 210 240 2007 2008 2009 2010 2011 Britain Mainland Europe N.America Other AreasCSO/NITB/Fáilte Ireland
  • 7. Domestic Trips (mns) 2000-2010 (p) 8.3 8.3 7.9 8.0 7.2 7.3 6.7 7.0 6.3 6.5 5.5 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (p)CSO/Fáilte Ireland
  • 8. Business Sentiment Index 2007-2011 (Base: All Tourism Businesses) 2007 2008 2009 2010 2011 14% 15% 28% 45% 11% 39% 18% 25% 24% 31% 68% 74% 47% 31% 30% Up Same DownBase: Accommodation Providers (weighted to available bedspace) Source: Fáilte Ireland Tourism Barometers
  • 9. 2012 and Beyond Our broad estimates for future growth (from February)…. 2009 2010 2011 2012 2013 2014 2015 Out of State Visitors* 7,219 6,400 6,800 7,100 7,300 7,600 7,900 Foreign Exchange Revenue 3,879 3,500 3,800 4,000 4,200 4,500 4,700 Domestic Trips 8,340 8,300 8,200 8,100 8,200 8,300 8,400 Domestic Revenue 1,389 1,300 1,300 1,300 1,400 1,500 1,500 Total Visitors 15,559 14,700 15,000 15,200 15,500 15,900 16,300 Total Tourism Earnings 5,268 4,800 5,100 5,300 5,600 6,000 6,200 …obviously subject to change (especially after the last two weeks!)Source: Fáilte Ireland
  • 10. Role of FestivalsOverseas Visitors
  • 11. Festivals Tourism 2010 252,000 overseas holidaymakers N AmericaO Areas Britain 64,000 12,000 75,000 25% 5% 30% M Europe 101,000 40% Germany, 28,000 , 11% France, 18,000, 7% Italy, 13,000, 5%CSO/NITB/Fáilte Ireland
  • 12. Types of Festivals Attended(%) (Base: All Festival-Goers) Type of Festival % Music 53 Arts 28 Heritage 17 Sport 3 Food 3 Garden 1 Agricultural 1 Educational <0.5 Other 5Source: Survey of Overseas Travellers 2010
  • 13. British Opinions on Festivals We showed British consumers a picture of an Irish festival/event • Bemused reaction to image, • Festivals/events can be considered: – A problem (no hotels/more expensive). – Busy streets/restaurants. • Like to “stumble across” a festival • Younger age groups more likely to engage in ‘busier’ festivals and recognise potential bonus; • Empty Nesters prefer more sedate version (heritage/literary festival). • Appears more likely to influence where to go (or avoid) in Ireland, than choice of Ireland itself.Behaviour & Attitudes/Fáilte Ireland
  • 14. Festivals provide a very real tourism boost % Overseas/non-local visitorsInfluenced to visit 71% Very/fairly 87% satisfied* Likely to revisit 80% festival Would recommend 93%Source: Fáilte Ireland combined survey of selected festivals 2010 *Includes local attendees.
  • 15. Role of FestivalsDomestic Market
  • 16. Proportion of Festival-Goers (Base: All Festival Attendees) Based on research conducted at 20 festivals in 2010.. Overseas, 20 % Local Area, 51% Elsewhere in Ireland, 29%Fitzpatrick’s Associates/Fáilte Ireland
  • 17. Festival attendance (Base: All Adults Aged 18+ - 1,002) Festivals Definition Provided to Respondents Yes 40% By Festival I mean a series of events free or otherwise that are open to the public and that take No place over a set period of time as 60% part of one overall event. Some examples include St Patricks Festival, the Kilkenny Arts Festival, Oxygen and the Dublin theatre festival. 4 in 10 claim to attend festivals in Ireland.Red C/Fáilte Ireland 2009
  • 18. THANK YOU FOR YOUR ATTENTIONResearch & Statistical Queries: Festivals Queries:Mark OBoyle, Policy & Futures, Fáilte Ireland, Rory McCarthy, Festivals & Events, Fáilte Ireland,88-95 Amiens St., Dublin 1 88-95 Amiens St., Dublin 1Tel: 01 884 7207 Tel: 01 884 7166e-mail: mark.oboyle@failteireland.ie e-mail: rory.mccarthy@failteireland.ie

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