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Tourism Development “The Laois Experience”Presentation by Mr. Ian McCormack      A/Director of Services       Laois County...
Background• Operating from a low base• Recognising the importance of tourism  for the economy• Core objective – achievemen...
Seeking to exploit our existing assets• Central location• Accessibility• Natural Environment• Built Environment
23 Qualifying Roses on a visit to Bally fin House - June 2011
What did Laois do?• Appointed a full-time Tourism Officer• Produced a Tourism Strategy• Reconstituted Laois Tourism Board ...
Objectives of Laois Tourism• Establish Co. Laois as premier events  destination• Revamp Laois Tourism website/Facebook pag...
www.laoistourism.ie
Festivals & Events•   Rose of Tralee Irish Regional Finals•   Laois International Golf Challenge•   World Street Entertain...
Civic Reception at Áras An Chontae for Roses,      with Rosebuds & Escorts June 2011
Street Performance World Championships Portlaoise June                    11th & 12th 2011
Gordon Bennett Classic Car Run 2011
Heartland’s Rally 2011 to Co. Laois         June 11th & 12th
Gospel Rising May 6th – 8th Portlaoise
Current Projects• Calendar of events 2012• Finalise Garden Trail  Brochure• Business Development  Plan for Festivals• Enga...
Laois Garden Trail
Other Exciting Projects• Donaghmore Famine Workhouse Project• Slieve Bloom Biker Project• Tourism & Business Centre• Stree...
Success.......• Attributable to:  – Strength and expertise of the Laois Tourism Board  – Co-operation from the local busin...
Durrow Howya &                 Scarecrow Festival                              2011Stradbally Steam Rally
Thank youAny Questions?
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Ian McCormack presenting on Tourism development at The Business of Fun 2011

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Ian McCormack, Laois Acting Director of Services Laois Co Council presenting on Tourism development at The Business of Fun 2011

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Transcript of "Ian McCormack presenting on Tourism development at The Business of Fun 2011"

  1. 1. Tourism Development “The Laois Experience”Presentation by Mr. Ian McCormack A/Director of Services Laois County Council
  2. 2. Background• Operating from a low base• Recognising the importance of tourism for the economy• Core objective – achievement of a sustainable tourism product
  3. 3. Seeking to exploit our existing assets• Central location• Accessibility• Natural Environment• Built Environment
  4. 4. 23 Qualifying Roses on a visit to Bally fin House - June 2011
  5. 5. What did Laois do?• Appointed a full-time Tourism Officer• Produced a Tourism Strategy• Reconstituted Laois Tourism Board Ballintubbert House & Gardens
  6. 6. Objectives of Laois Tourism• Establish Co. Laois as premier events destination• Revamp Laois Tourism website/Facebook page• Publish quarterly newsletter• TV advertising campaigning promoting the county• Create an atmosphere, e.g., Bunting• Establish 4 subcommittees
  7. 7. www.laoistourism.ie
  8. 8. Festivals & Events• Rose of Tralee Irish Regional Finals• Laois International Golf Challenge• World Street Entertainment Championships• Gordon Bennett Classic Car Run• Leinster Fleadh• Gospel Rising• Heartlands Car Rally• Support for local festivals – Durrow Howya & Scarecrow Festival, Stradbally Steam Rally, etc.
  9. 9. Civic Reception at Áras An Chontae for Roses, with Rosebuds & Escorts June 2011
  10. 10. Street Performance World Championships Portlaoise June 11th & 12th 2011
  11. 11. Gordon Bennett Classic Car Run 2011
  12. 12. Heartland’s Rally 2011 to Co. Laois June 11th & 12th
  13. 13. Gospel Rising May 6th – 8th Portlaoise
  14. 14. Current Projects• Calendar of events 2012• Finalise Garden Trail Brochure• Business Development Plan for Festivals• Engage Festival Co-ordinator
  15. 15. Laois Garden Trail
  16. 16. Other Exciting Projects• Donaghmore Famine Workhouse Project• Slieve Bloom Biker Project• Tourism & Business Centre• Street Covering
  17. 17. Success.......• Attributable to: – Strength and expertise of the Laois Tourism Board – Co-operation from the local business community – Collaboration with An Garda Síochána, Civil Defence and the Local Authority – Active participation of community/voluntary groups – Good working relationships with Fáilte Ireland and Laois Partnership Company
  18. 18. Durrow Howya & Scarecrow Festival 2011Stradbally Steam Rally
  19. 19. Thank youAny Questions?
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