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Denise Rushe's presentation at The Business of Fun

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Denise Rushe presented 'Irish festivals + events networking and online PR' at The Business of Fun 2011

Denise Rushe presented 'Irish festivals + events networking and online PR' at The Business of Fun 2011

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Transcript

  • 1. Irish Festivals + Events  Networking and Online PR Denise Rushe  Online Community Manager & Communications Executive, Temple Bar Cultural Trust @TBCT | @ladydotty
  • 2. What I'll be discussing...
    • Networking Online
      • Opportunities for festival and event proffesionals to connect online, share ideas and resources
    • Online PR 
      • Looking at where your festival lives online
      • Where do people find out about your festival online other than your website
      • Where should your event be listed 
  • 3. The state of Irish internet 
  • 4. Irish Social Media Stats
      • 1.9 million Irish Facebook Users 
      • 420,000 Irish Linkedin Users
      • 180,000 Irish Twitter users - 30% checking in daily 
      • ...and where are you? 
  • 5. Where is your festival being discussed online?
      • Review sites: tripadvisor, lonely planet
      • Blogs
      • Forums
      • Social Media
      • Location based apps and sites ( foursquare, yelp)
      • Videos - user generated content, comments 
  • 6. Linkedin - social networking for your CV
      • Register your profile
      •  
      • Log on to www.linkedin.com/groups 
      • Irish Festival Network -  300 members
      • Arts Ireland -  741 members
      • International Festivals & Events Association  - 2695 members 
      • Are you here?
  • 7. How is Ireland using LinkedIn?
      • 472,687 Irish Linkedin Users  [+ 52,000 since February]
      • Growing at three times the rate of Facebook
      • Ireland has 2nd highest penetration rate of LinkedIn users in the world
      • 9% log in daily, 11% every couple of days and 31% weekly
    • * data from blog.neworld.com
  • 8. What can you do on Linkedin?
      • Manage your festival's professional reputation  
      • Create a company profile 
      • Feed your blog and rss feed
      • Join groups
      • Connect with colleagues, collaborators and service providers
  • 9. ...and what's happening there?
    •  
  • 10.  
  • 11. Twitter for networking 
      • CEOs, artistic directors, marketing managers, social media managers all on twitter with their own accounts
      • Follow Opinion Leaders, news, tourism and promotional sites.
      • What are your competitors doing?
  • 12. Who is there?
    •  
  • 13.  
    •  
  • 14. Online PR 
      • touch points throughout the internet directing back to your brand, your message, your website
      • more positive mentions = more positive awareness about your event
      • you are in control of Online PR
  • 15. All links should lead to your site
    • Traffic directed from: 
      • news sites
      • tourism portals
      • blogs
      • social media 
  • 16. Sites to be listed on
      • journalofmusic.com
      • discoverireland.com 
      • entertainment.ie 
      • culturefox.ie 
      • aoifeonline.com
  • 17. Faite Ireland  - the fun starts here!
    •  
  • 18. AOIFEonline.com -networking and resources
    •  
  • 19. Blogs
      • loveartsculture.com
      • www.yay.ie 
      • culch.ie 
      • irishblogs.ie 
  • 20. Who to contact? 
      • [email_address]
      • [email_address]
      • [email_address]
      • listings@entertainment.ie 
  • 21. Key take aways
      • IT'S ALL FREE!
      • All these tools are available online, for free
      • Use for positive persuasion, - influencing key opinion leaders  - having direct control of your festival's message online
      • Time management