Denise Rushe's presentation at The Business of Fun


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Denise Rushe presented 'Irish festivals + events networking and online PR' at The Business of Fun 2011

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Denise Rushe's presentation at The Business of Fun

  1. 1. Irish Festivals + Events  Networking and Online PR Denise Rushe  Online Community Manager & Communications Executive, Temple Bar Cultural Trust @TBCT | @ladydotty
  2. 2. What I'll be discussing... <ul><li>Networking Online </li></ul><ul><ul><li>Opportunities for festival and event proffesionals to connect online, share ideas and resources </li></ul></ul><ul><li>Online PR  </li></ul><ul><ul><li>Looking at where your festival lives online </li></ul></ul><ul><ul><li>Where do people find out about your festival online other than your website </li></ul></ul><ul><ul><li>Where should your event be listed  </li></ul></ul>
  3. 3. The state of Irish internet 
  4. 4. Irish Social Media Stats <ul><ul><li>1.9 million Irish Facebook Users  </li></ul></ul><ul><ul><li>420,000 Irish Linkedin Users </li></ul></ul><ul><ul><li>180,000 Irish Twitter users - 30% checking in daily  </li></ul></ul><ul><ul><li>...and where are you?  </li></ul></ul>
  5. 5. Where is your festival being discussed online? <ul><ul><li>Review sites: tripadvisor, lonely planet </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Location based apps and sites ( foursquare, yelp) </li></ul></ul><ul><ul><li>Videos - user generated content, comments  </li></ul></ul>
  6. 6. Linkedin - social networking for your CV <ul><ul><li>Register your profile </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>Log on to  </li></ul></ul><ul><ul><li>Irish Festival Network -  300 members </li></ul></ul><ul><ul><li>Arts Ireland -  741 members </li></ul></ul><ul><ul><li>International Festivals & Events Association  - 2695 members  </li></ul></ul><ul><ul><li>Are you here? </li></ul></ul>
  7. 7. How is Ireland using LinkedIn? <ul><ul><li>472,687 Irish Linkedin Users  [+ 52,000 since February] </li></ul></ul><ul><ul><li>Growing at three times the rate of Facebook </li></ul></ul><ul><ul><li>Ireland has 2nd highest penetration rate of LinkedIn users in the world </li></ul></ul><ul><ul><li>9% log in daily, 11% every couple of days and 31% weekly </li></ul></ul><ul><li>* data from </li></ul>
  8. 8. What can you do on Linkedin? <ul><ul><li>Manage your festival's professional reputation   </li></ul></ul><ul><ul><li>Create a company profile  </li></ul></ul><ul><ul><li>Feed your blog and rss feed </li></ul></ul><ul><ul><li>Join groups </li></ul></ul><ul><ul><li>Connect with colleagues, collaborators and service providers </li></ul></ul>
  9. 9. ...and what's happening there? <ul><li>  </li></ul>
  10. 11. Twitter for networking  <ul><ul><li>CEOs, artistic directors, marketing managers, social media managers all on twitter with their own accounts </li></ul></ul><ul><ul><li>Follow Opinion Leaders, news, tourism and promotional sites. </li></ul></ul><ul><ul><li>What are your competitors doing? </li></ul></ul>
  11. 12. Who is there? <ul><li>  </li></ul>
  12. 13.   <ul><li>  </li></ul>
  13. 14. Online PR  <ul><ul><li>touch points throughout the internet directing back to your brand, your message, your website </li></ul></ul><ul><ul><li>more positive mentions = more positive awareness about your event </li></ul></ul><ul><ul><li>you are in control of Online PR </li></ul></ul>
  14. 15. All links should lead to your site <ul><li>Traffic directed from:  </li></ul><ul><ul><li>news sites </li></ul></ul><ul><ul><li>tourism portals </li></ul></ul><ul><ul><li>blogs </li></ul></ul><ul><ul><li>social media  </li></ul></ul>
  15. 16. Sites to be listed on <ul><ul><li> </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li> </li></ul></ul>
  16. 17. Faite Ireland  - the fun starts here! <ul><li>  </li></ul>
  17. 18. -networking and resources <ul><li>  </li></ul>
  18. 19. Blogs <ul><ul><li> </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>  </li></ul></ul>
  19. 20. Who to contact?  <ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>  </li></ul></ul>
  20. 21. Key take aways <ul><ul><li>IT'S ALL FREE! </li></ul></ul><ul><ul><li>All these tools are available online, for free </li></ul></ul><ul><ul><li>Use for positive persuasion, - influencing key opinion leaders  - having direct control of your festival's message online </li></ul></ul><ul><ul><li>Time management </li></ul></ul>