Darragh Doyle The Business of Fun AOIFE presentation

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Darragh Doyle's presentation 10 THING I HATE ABOUT YOUr online activity at The Business of Fun conference 2011

Darragh Doyle's presentation 10 THING I HATE ABOUT YOUr online activity at The Business of Fun conference 2011

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Transcript

  • 1. TEN THINGSI HATEABOUT YOU
  • 2. TEN THINGSI HATEABOUT YOUR ACTIVITY ONLINE
  • 3. FEATURING PICTURES OF SQUEE
  • 4. FEATURING PICTURES OF SQUEE (and naked pictures of me)
  • 5. 4
  • 6. 5
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. 9
  • 11. 9
  • 12. 9
  • 13. 9
  • 14. 9
  • 15. 9
  • 16. 9
  • 17. 9
  • 18. 9
  • 19. 9
  • 20. 9
  • 21. 9
  • 22. 9
  • 23. 9
  • 24. 9
  • 25. 9
  • 26. 9
  • 27. 9
  • 28. 9
  • 29. 9
  • 30. 9
  • 31. 9
  • 32. 9
  • 33. 9
  • 34. 9
  • 35. 10
  • 36. 10
  • 37. 12
  • 38. 13
  • 39. 14
  • 40. 15
  • 41. 16
  • 42. 17
  • 43. 18
  • 44. 19
  • 45. 20
  • 46. slide of yay
  • 47. 27
  • 48. Everyone makes mistakes
  • 49. Everyone makes mistakes and that’s okay
  • 50. People go online looking for information 32
  • 51. Success is getting whatyou want. Happiness isliking what you get.- H. Jackson Brown, Jr. 33
  • 52. 34
  • 53. UNDERSTANDING USERS
  • 54. UNDERSTANDING USERS UNDERSTANDING CUSTOMERS
  • 55. 48
  • 56. 49
  • 57. 50
  • 58. 50
  • 59. 50
  • 60. 50
  • 61. 50
  • 62. 50
  • 63. 52
  • 64. 53
  • 65. 54
  • 66. 55
  • 67. 56
  • 68. 58
  • 69. WARNING: VIEWER DISCRETION REQUIRED(MAY CAUSE ADVERSE REACTIONS)
  • 70. WARNING: VIEWER DISCRETION REQUIRED(MAY CAUSE ADVERSE REACTIONS)
  • 71. 64
  • 72. Facebook to twitter to Facebook
  • 73. Learnings• Use Twitter for your Twitter audience• Use Facebook for your Facebook audience• Keep it short• Make it work
  • 74. YOUR WEBSITE!
  • 75. A couple of things• DON’T HAVE A FLASH WEBSITE• HOW DOES IT LOOK ON MOBILE?• HAVE YOUR PROGRAMME UP THERE• HAVE YOUR CONTACT DETAILS• HAVE YOUR TWITTER AND FACEBOOK• ALL THE INFORMATION I NEED PLEASE
  • 76. You’re making stupid decisions
  • 77. WEB DESIGNER WEB PROGRAMMER HOSTING LEGAL ADVICE PHOTOGRAPHERPR PERSON/MARKETING BUDGET
  • 78. WEB DESIGNER TIME WEB PROGRAMMER HOSTING LEGAL ADVICE PHOTOGRAPHERPR PERSON/MARKETING BUDGET
  • 79. WEB DESIGNER TIME WEB PROGRAMMER HOSTING ENERGY LEGAL ADVICE PHOTOGRAPHERPR PERSON/MARKETING BUDGET
  • 80. WEB DESIGNER TIME WEB PROGRAMMER HOSTING ENERGY LEGAL ADVICE PHOTOGRAPHER HELPPR PERSON/MARKETING BUDGET
  • 81. WEB DESIGNER TIME WEB PROGRAMMER HOSTING ENERGY LEGAL ADVICE PHOTOGRAPHER HELPPR PERSON/MARKETING BUDGET SUPPORT
  • 82. • WHAT TIME IS IT?• WHERE IS IT?• HOW MUCH DOES IT COST?• WHAT WILL BE THERE?• CAN I BRING MY DOG/ GRANDMOTHER/BUGGY• I HAVE ANOTHER QUESTION
  • 83. 95
  • 84. YOU THINK ISHOULD CARE
  • 85. 99
  • 86. • UPDATE WHEN YOU HAVE SOMETHING GOOD TO TELL ME• ANSWER ANY QUESTIONS• DELETE THE SPAM• BE FUNNY AND SHARE IT
  • 87. You forget you’re talking to a person
  • 88. Some people stand in the darkness, afraid to step into the light.Some people need to have somebodywhen the edge of surrender’s in sight.
  • 89. • BLOG POST• COMPETITION• FACEBOOK PAGE• TWEET• ALL THE INFO I WILL NEED• FOLLOW UP - HOW DID IT GO?
  • 90. H̶o̶w̶ ̶t̶o̶ ̶w̶o̶r̶k̶ ̶w̶i̶t̶h̶ ̶b̶l̶o̶g̶g̶e̶r̶s̶ How to work with me1. Why on earth do you want a blogger? No. Seriously. What can a blogger bring to this campaign? Google ranking? Awareness? Kudos?2. Am I the right blogger? Have I blogged before about the stuff? Do I have a wide readership? Will I reflect your company/brand well? Will I work with you on what you’re trying to achieve?3. Do you know me? Do you read my blog? Are we connected on Twitter? On LinkedIn? How have you heard of me? Do you know any of my posts?
  • 91. H̶o̶w̶ ̶t̶o̶ ̶w̶o̶r̶k̶ ̶w̶i̶t̶h̶ ̶b̶l̶o̶g̶g̶e̶r̶s̶ How to work with me4. Drop me an email with who you are and what you wantfrom me. Images, PDFs, deadlines, desired coverage, prizes.5. Do not send me the same stuff you send others. Seriously, what would be the point?6. You can do as much good as I can. Tweet, blog, facebook the link. Tell people about it.7. Appreciate it. Be grateful. Remember, I’m helping you do your job.
  • 92. How not to work with me 1. Send me the same stuff as everyone else. 2. Demand or expect enthusiasm or coverage 3. Send me stuff the day before the event 4. Send me one email and then nothing else. 5. Give my details to anyone else 6. Expect me to say ONLY nice things 7. Expect positive results except for appearance 8. Expect it done (sometimes I’m busy) 9. Forget to say thanks or give feedback10. Forget to keep in touch!
  • 93. You overcomplicate things
  • 94. 114
  • 95. I ask people what they want and I try to give them that
  • 96. 116
  • 97. 117
  • 98. 118
  • 99. Tips for engagement• Social media is a conversation• Be active and responsive• Be personal and authentic• Encourage sharing• Make social media an organisation-wide activity• Love what you do
  • 100. 120
  • 101. 121
  • 102. 122
  • 103. 123
  • 104. 124
  • 105. 125
  • 106. 127
  • 107. 130
  • 108. YOU DON’T ASK
  • 109. 132
  • 110. BE POSITIVE
  • 111. Top 10 things• SAY THANK YOU• SEE THE VALUE IN EXCLUSIVE• LOOK FOR THE OPPORTUNITIES• REMIND ME• DON’T POST TWITTER TO FACEBOOK• DON’T OVERCOMPLICATE YOUR WEBSITE
  • 112. Top 10 things• HAVE YOUR MATERIALS READY• SEEK OUT PEOPLE TO TALK TO (ASK)• DON’T SPEND YOUR MONEY STUPIDLY• HAVE FUN WITH IT