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    1. 1.  QFD was developed in Japan in the late 1960s by Professors Shigeru Mizuno and Yoji Akao. At the time, statistical quality control, which was introduced after World War II, had taken roots in the Japanese manufacturing industry. Prof Mizuno at Tokyo Institute of Tech is credited for QFD and first application at Mitsubishi, Japan in 1972. After that it was implemented in Toyota for prod of mini Van
    2. 2. Once a team has identified the customerswants, QFD is used for two fundamentalreasons:To improve the communication of customerwants throughout the organization.To improve the completeness of specificationsand to make them traceable directly tocustomer wants and needs.
    3. 3. QFD links the needs of the customer (enduser) with design, development, engineering,manufacturing, and service functions.QFD focuses on customer expectation oftenreferred as VOC.Translated Cus expectation into specificrequirement into direction, action, engg, techcharacteristics and deployed throu productplanning, part development, process planningproduction planning and service industry.QFD empowers organizations to exceednormal expectations and provide a level ofunanticipated excitement that generatesvalue.
    4. 4. Quality Function Deployment (QFD) isa systematic process for motivating abusiness to focus on its customers.It is used by cross-functional teams toidentify and resolve issues involve inproviding products, processes, servicesand strategies which will more thansatisfy their customers.
    5. 5. Understanding Customer RequirementsQuality Systems Thinking + Psychology+ KnowledgeMaximizing Positive Quality That AddsValueComprehensive Quality System forCustomer SatisfactionStrategy to Stay Ahead of The Game
    6. 6. Users who are mainly concerned withfunctionality. Management who is mainly concerned withfinancial and strategic issues.Distribution and Purchasing Agents who areconcerned with purchase transaction andavailability issues.Internal workers who are concerned withhow the product will affect the quality oftheir work life.
    7. 7. What should we use to prioritize Requirements? Importance to the Customer Our Current Product Competitor One Competitor Two Our Future Product Improvement Factor Overall Importance Percent Importance
    8. 8. The House of Quality is an assembly ofseveral deployment hierarchies andtables, including the Demanded QualityHierarchy, Quality CharacteristicsHierarchy, the relationships matrix, theQuality Planning Table, and DesignPlanning Table. It is a table that connectsdots between the Voice of the Customerand the Voice of the Engine
    9. 9.  Improves Customer Satisfaction Reduces Development Time Improves Team Work Reduces Cost Quick New Product Release Documentation Critical Quality Features Right Technology
    10. 10. K e y t o r o o f / c o r r e la tio n m a tr ix s y m b o ls + P o s itiv e / S u p p o r t in g - N e g a tiv e / T r a d e o ff D IR E C T IO N O F IM P R O V E M E N T T E C H N IC A L P L A N N IN G M A T R IX R E Q U IR E M E N T SC U S TO M E RR E Q U IR E M E N T S T E C H N IC A L P R IO R IT IE S T o ta l (1 0 0 % ) P E R C E N TA G E O F TO TA L O u r P ro d u c t K e y to in te r r e la t io n s h ip m a tr ix s y m b o ls C o m p e t it o r A s P r o d u c t S tr o n g in te r r e la tio n s h ip C o m p e t it o r B s P r o d u c t M e d iu m in t e r r e ltio n s h ip D E S IG N T A R G E T S W e a k in t e r r e la tio n s h ip
    11. 11. Correlation: Very Strong Relationship Strong Relationship Suntex Process Weak RelationshipEngineering Characteristics Chemical Film Removal Packaging: Appearance Soil Residue Removal Product Preservation Packaging Material: Quality of Suppliers Pathogen Removal Wax Removal Customer Importance to Selling Points Requirements Customer Brand 2 Taste 5 Appearance 5 Price 3 Germ-free 4 Pesticide-free 3 Convenience 3 Importance Weighting 4 4 2 5 5 3 4 Target Values 5 4 5 5 5 3 4 Deployment
    12. 12. Windshield Wiper
    13. 13. Refrigerator
    14. 14. Trainer & Consultant https://sites.google.com/site/anubhawalia/ www.prism-global.org, anubhawalia@gmail.com