Ana Insights New Technology

Slide 1: FRESH MARKETING INSIGHTS New Technology

Slide 2: In 2007, online ad revenue topped $20 billion. It took only . 13 years for online to reach this ad spend figure, while TV took over 25 years and newspaper/radio, over 75 years. Source: Marketing & Media Ecosystem 2010: ANA/Booz Allen Hamilton/ IAB/ AAAA Study www.ana.net

Slide 3: Of the five million terabytes of information that exist in . the world, only 2 to 3 percent are currently indexed and searchable. (Imagine the possibility for marketers!) Source: Eric Schmidt, CEO Google, ANA 2005 annual Conference: www.ana.net

Slide 4: In 2007, videos accounted for .60% of Internet traffic. Source: Keval Desai, Google, ANA New Technologies Committee Meeting www.ana.net

Slide 5: There are more cell phones in .the world than PCs. Source: Steve Berkowiitz. Microsoft Corp, 10/19/07 www.ana.net

Slide 6: Find out how we are leading the marketing community at ana.net