FRESH MARKETING
INSIGHTS
New Technology

In 2007, online ad revenue topped $20 billion. It took only
.
13 years for online to reach this ad spend figure, while TV
took over 25 years and newspaper/radio, over 75 years.
Source: Marketing & Media Ecosystem 2010: ANA/Booz Allen Hamilton/ IAB/ AAAA Study www.ana.net

Of the five million terabytes of information that exist in
.
the world, only 2 to 3 percent are currently indexed and
searchable. (Imagine the possibility for marketers!)
Source: Eric Schmidt, CEO Google, ANA 2005 annual Conference: www.ana.net

In 2007, videos accounted for .60% of Internet traffic.
Source: Keval Desai, Google, ANA New Technologies Committee Meeting www.ana.net

There are more cell phones in .the world than PCs.
Source: Steve Berkowiitz. Microsoft Corp, 10/19/07 www.ana.net

Find out how we are leading the marketing community at ana.net