FRESH MARKETING
INSIGHTS
Inspiration and Innovation

Ninety percent of new product.introductions fail.
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Source: Robert Shulman, New Products: The Next Big Marketing Revolution

Standing in the middle of the road is very dangerous;
you get knocked by traffic from both sides.
Source: Lisa Owens, Multicultural Marketing Manager, Ford Motor Company www.ana.net

Imagination is more important. than knowledge.
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Source: Albert Einstein

Quality is remembered long after the price is forgotten.
.
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Source: Gucci family motto

Your most unhappy customers
are your greatest source of
learning.
Source: Bill Gates www.ana.net

The best way to predict the future is to create it.
.
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Source: Peter Drucker

The consumer isn’t a moron.
She is your wife.
Source: David Ogilvy www.ana.net

Sustainability is here to stay or we may not be.
.
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Source: Niall Fitzgerald, CEO Unilever

If you can dream it,
you can do it.
Source: Walt Disney www.ana.net

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