Ana Insights Inspiration and Innovation


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Ana Insights Inspiration and Innovation

  1. 1. FRESH MARKETING INSIGHTS Inspiration and Innovation
  2. 2. Ninety percent of new product.introductions fail. Source: Robert Shulman, New Products: The Next Big Marketing Revolution
  3. 3. Standing in the middle of the road is very dangerous; you get knocked by traffic from both sides. Source: Lisa Owens, Multicultural Marketing Manager, Ford Motor Company
  4. 4. Imagination is more important. than knowledge. Source: Albert Einstein
  5. 5. Quality is remembered long after the price is forgotten. . Source: Gucci family motto
  6. 6. Your most unhappy customers are your greatest source of learning. Source: Bill Gates
  7. 7. The best way to predict the future is to create it. . Source: Peter Drucker
  8. 8. The consumer isn’t a moron. She is your wife. Source: David Ogilvy
  9. 9. Sustainability is here to stay or we may not be. . Source: Niall Fitzgerald, CEO Unilever
  10. 10. If you can dream it, you can do it. Source: Walt Disney
  11. 11. Find out how we are leading the marketing community at