FRESH MARKETING
INSIGHTS
Demographics and Spending

In 2007, online ad revenue topped $20 billion. It took only
.
13 years for online to reach this ad spend figure, while TV
took over 25 years and newspaper/radio, over 75 years.
Source: Marketing & Media Ecosystem 2010: ANA/Booz Allen Hamilton/ IAB/ AAAA Study www.ana.net

Hispanics had $900 billion in buying powerUS in 2007. in 2007.
Hispanics had $900 billion in buying power in the in the US
.
Source: Lisa Owens, Multicultural Marketing Manager, Ford Motor Company www.ana.net
Source: Lisa Owens, Multicultural Marketing Manager, Ford Motor Company www.ana.net

Americans consumed 9½ hours of media a day in 2007, up
6% since 2000.
Source: Nielsen Media Metrics, ANA New Technologies Committee Meeting www.ana.net

Cause marketing is a big-ticket item; it is the third-largest
.
category (behind sports and entertainment) with projected
annual spending by US marketers of over $1 billion.
Source: David Giagrando, Director of Cause Marketing, The Jimmy Fund www.ana.net

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