How to build business through Gratitude andTop of Mind Awareness Through Others
Is your customer service/product the BEST? Are your customers “Raving Fans”? Why do people/companies choose you? Do you personally talk to every customer? Do you follow up after the sale/service?
The majority of people you knew, promoted you? Would that increase your referrals? Would that reduce your marketing costs? Would that increase your profits? Would you feel better about your business?
Two of the world’s most powerful words that can sometimes become extremely un-powerful. Saying “Thank You” WILL get people to like you. Appreciation adds Value to you. People buy from whom they like/value.
Say It (2)? After the sale. Say “Thank You” but, be sincere. Not expected. Email (4)? How do you handle appreciation emails? How long do you hold on to them? Is it an auto-responder? Be personal. Use their name. Social Media (5)? Sincere, not self promoting but BE CAREFUL!!! Phone Call (7)? Personally reaching out in kindness WITHOUT an agenda. NO SELLING OR ASKING FOR REFERRALS!! Ask about satisfaction. Ask what they like best about it. Teach about the product/service. Train your customers to be your customers. Cards/Letters (Personal) (10)? Sincere, heartfelt “Thank You”. No agenda, No sales. Set up mailings for at least 4 cards/letters every year. How long would you save a card or letter?
If you don’t keep T.O.M.A. , advertisers will. If you don’t say “Thank You” another provider will. If you don’t continue your relationship with this customer, someone else will.
Consider what makes YOU a loyal customer. Do you like and trust the people you do business with? (Why?) Keeping T.O.M.A will not allow your customers to think about going anywhere else. T.O.M.A…T.O. = Referrals, Referrals, Referrals (FREE)
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