WP and eCommerce                                                                                             April 30, 201...
WHO WE ARE2
Full Service Digital Marketing Agency3
Why WordPress for eCommerce    Long gone are the days where WordPress was just used for    blogging. eCommerce on WordPres...
Features to Evaluate    Standard features include:   Advanced features include:    • Product catalog            • Product ...
THE SHORT LIST - FREE6
Free Plugins    Not unlike most functionality in Wordpress, there are myriad    plugins available and sifting through the ...
WP eCommerce    • Grandaddy of eCommerce on WP   Downloads: 1,764,167    • Great SEO capabilities         Average Rating :...
Cart66 Lite    • Simple approach to eCommerce   Downloads: 44,405    • No store-front per se          Average Rating : 4 S...
Jigoshop     • Nice integration of cross-sell / up-   Downloads: 73,175                                              Avera...
WooCommerce     • Flexible and easy-to-use templating   Downloads: 134,748                                             Ave...
The Short List - Premium     Premium plugins usually offer additional features and     extensions, some level of premium s...
MarketPress     •   Premium WPMU Dev plugin        Pricing: $39 - $79 /month                                        Age: A...
Shopp     • Lots of free and premium addons   Cost: $55 (single)                                                $299 (deve...
Cart66     • Robust recurring payments              Pricing: $89 (single)                                                 ...
Other Considerations     Most eCommerce solutions will work with most     mobile plugins/themes     • Mobile support / int...
Thank You!                Brian Piccolo               VP, Interactive         bpiccolo@ampagency.com           www.ampagen...
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WordPress & eCommerce: Free and Premium Plug-Ins

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AMP's VP of Interactive, Brian Piccolo shares the best free and premium eCommerce WordPress plugins at Boston WordPress's April 2012 Meetup. #bostonwp

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  • Founded in 1995, AMP Agency is an independently-owned, integrated communications agency that employs an “Insights Inspired, Results Driven” approach to conceive, develop and implement innovative marketing solutions for leading Fortune 500 brands. AMP's services include Brand Strategy, Creative, Media Planning and Buying, Search Engine Optimization, Paid Search, Social Media, Public Relations, Interactive and Mobile Development, Analytics and Experiential Marketing. As a full service agency, AMP offers clients a one-stop shop for holistic strategy, ideation, deployment and measurement. All recommendations AMP makes are inspired by consumer insights and a deep understanding of all communication channels. Our client roster is comprised of industry leaders including Hasbro, Maybelline New York, Samsonite, Intel, Princess Cruises, NFL PLAYERS and Ansell Healthcare.
  • So tonight we are going to take you through a few top plugins based on our experience developing with them as well as feedback culled from the WP Community
  • WordPress & eCommerce: Free and Premium Plug-Ins

    1. 1. WP and eCommerce April 30, 2012Brian Piccolo • VP, Interactive • 77 N. Washington St., 8th Floor, Boston MA 02114 • 617.837.8110
    2. 2. WHO WE ARE2
    3. 3. Full Service Digital Marketing Agency3
    4. 4. Why WordPress for eCommerce Long gone are the days where WordPress was just used for blogging. eCommerce on WordPress has arrived. • Litany of third party shopping carts, both free and premium • Variety of feature sets ranging from simple point solutions to robust, full-featured platforms • Seamless integration of CMS and shopping cart benefits users, site owners AND developers4
    5. 5. Features to Evaluate Standard features include: Advanced features include: • Product catalog • Product variants • Inventory management • Discounts & promotions • Order managment • Template tags & shortcodes • SEO Friendly • Action and Filter Hooks • Shipping & tax estimates • Developer API • Payment gateway • Support & Documentation5
    6. 6. THE SHORT LIST - FREE6
    7. 7. Free Plugins Not unlike most functionality in Wordpress, there are myriad plugins available and sifting through the clutter can be challenging. • WP e-Commerce (GetShopped.org) • Cart66 Lite • Jigoshop • WooCommerce7
    8. 8. WP eCommerce • Grandaddy of eCommerce on WP Downloads: 1,764,167 • Great SEO capabilities Average Rating : 3 Stars • Robust feature set Age: Over 5 years old • Premium upgrades • Extensive documentation8
    9. 9. Cart66 Lite • Simple approach to eCommerce Downloads: 44,405 • No store-front per se Average Rating : 4 Stars • Standard feature set Age: A little over a year9
    10. 10. Jigoshop • Nice integration of cross-sell / up- Downloads: 73,175 Average Rating : 4 Stars sell, related products, and product Age: Over a year old reviews • Localization • Extensive documentation10
    11. 11. WooCommerce • Flexible and easy-to-use templating Downloads: 134,748 Average Rating : 4 stars engine Age: A little under a year old • Lots of free and premium add-ons and themes • Great Support11
    12. 12. The Short List - Premium Premium plugins usually offer additional features and extensions, some level of premium support, and access to future updates. • MarketPress • Shopp • Cart6612
    13. 13. MarketPress • Premium WPMU Dev plugin Pricing: $39 - $79 /month Age: Almost 2 years old • WP e-Commerce importer • Lots of features • Flexible API, shortcodes and themeing13
    14. 14. Shopp • Lots of free and premium addons Cost: $55 (single) $299 (developer) • Robust theme & developer APIs Age: Over 3 years old • Great WordPress integration14
    15. 15. Cart66 • Robust recurring payments Pricing: $89 (single) $299 (developer) • Robust model for memberships & Age: : A little over a year subscriptions • Third party integration with Google Analytics, Constant Contact, Gravity Forms, etc.15
    16. 16. Other Considerations Most eCommerce solutions will work with most mobile plugins/themes • Mobile support / integration (e.g. WPTouch / Sentient) • Reporting & Analytics (e.g. Piggy, Google Analytics) • Social Commerce (e.g. Facebook)16
    17. 17. Thank You! Brian Piccolo VP, Interactive bpiccolo@ampagency.com www.ampagency.com twitter: @bpiccolo @amp_agency17
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