AMP Agency Core Values
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AMP Agency Core Values



AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, and San Francisco. We're a team of creative minds, digital strategists, social and behavioral scientists and ...

AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, and San Francisco. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

The AMPlifiers – AMP’s Core Values
We lovingly call our core values the “AMPlifiers.” We truly believe people who succeed at AMP and help AMP succeed exemplify these five values:
Entrepreneurial - Act Like You Own the Place. We encourage new ideas everyday.
Collaborative - Make Everyone Better. Inspire leaders.
Smarter - Be Visionary. Share your ideas, and often.
Ego-free - Check Your Ego At The Elevator.
Accountable – Prove it. We love to win, and hope you do too.



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  • Composition of the agency – Q Speaks to approachability/accessible internally and with clients
  • ----- Meeting Notes (3/13/13 16:44) -----respecting new points of view from different places
  • Creates an environment that invites no egos.Put our clients objectives before our egos

AMP Agency Core Values AMP Agency Core Values Presentation Transcript

  • AMP Core Values 03.25.13
  • Entrepreneurial Passionate Youthful energy Non-traditional Nimble 3
  • ENTREPRENEURIAL Act like you own the place From passion comes ownership. It’s that special thing that makes every employee think like the CEO and strive like an intern. It’s what drives everyone at AMP to work boldly, act nimbly and embrace the youthful energy and entrepreneurial spirit that built the agency. 4
  • Collaborative 6 Diverse perspectives equals fresh thinking
  • COLLABORATIVE Make everyone better AMP hires smart people. We work with smart clients. People who constantly encourage and challenge us. It makes for an energetic and encouraging bunch. It also makes for an amazing array of perspectives, which ultimately inform our collaborative process and the quality of the finished product. 7
  • Value 3 SMARTER 8
  • Smarter Thought Leaders Insights Inspired 9
  • SMARTER Be visionary. Anyone can answer questions. It takes a different kind of thinker to solve problems that don't exist yet. To see opportunities before everyone else does. That's why AMP seeks out people with the kind of insatiable intellectual curiosity needed to drive innovative solutions for our clients, our agency and the advertising industry as a whole. 10
  • Value 4 NO ASSHOLES 11
  • No Assholes Ego-free 12
  • NO ASSHOLES Check your ego at the elevator Power trips and bad energy do not a healthy agency make. So they’re not welcome at AMP. Instead we demand that every idea, question, client and teammate is treated with a mutual respect and consideration. Leave the ‘look what I did’ mentality to other agencies. AMP is an agency of ‘we’. 13
  • Results Driven 15 Invested in seeing partners succeed Accountable
  • RESULTS-DRIVEN / ACCOUNTABLE Prove it Like every agency, AMP talks a good game. But what sets us apart is our healthy obsession with backing it up. Being driven by results and holding ourselves accountable keeps us honest and sharp. It lets us celebrate success and learn from failure. It provides the guidance we need to grow our clients’ business, move our agency forward and keep proving ourselves to ourselves. 16