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Big data was the golden child of 2012. And rightfully so. It's the key to measuring true marketing success. But as the amount of data available to brands continues to expand, marketers must avoid data paralysis by developing protocols for clear, consistent interpretation of data that leads to actionable insights.
AMP Agency's Always Make Pudding Webinar discusses how marketers are arriving at vital, data driven, actionable insights to solve real business challenges. After all, it's not the flavor of your pudding that matters... it's knowing when to lick the spoon.
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