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Indian Alcoholic Beverages Market Outlook to 2015 - Evolving Consumer Preference and Government Regulations
 

Indian Alcoholic Beverages Market Outlook to 2015 - Evolving Consumer Preference and Government Regulations

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The report titled “Indian Alcoholic Beverages Market Outlook to 2015 - Evolving Consumer Preference and Government Regulations” provides a comprehensive analysis on Indian alcoholic beverages ...

The report titled “Indian Alcoholic Beverages Market Outlook to 2015 - Evolving Consumer Preference and Government Regulations” provides a comprehensive analysis on Indian alcoholic beverages market. The report discusses in details various aspects such as market size of Country liquor, beer, IMFL (whisky, rum, brandy, vodka, gin) and Wine on the basis of consumption, per capita consumption, market segmentation, competitive landscape and company profiles of the major players operating in the country. The report also entails the SWOT analysis of alcoholic beverage market in India.

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    Indian Alcoholic Beverages Market Outlook to 2015 - Evolving Consumer Preference and Government Regulations Indian Alcoholic Beverages Market Outlook to 2015 - Evolving Consumer Preference and Government Regulations Document Transcript

    • TABLE OF CONTENTS1. Indian Alcoholic Beverages Market Introduction2. Indian Alcoholic Beverages Market Size, FY’2005 – FY’20103. Indian Alcoholic Beverage Government Licensing and Regulations4. Indian Alcoholic Beverage Market Segmentation by Product, FY’2005 – FY’20105. Indian Country Liquor Industry Market Introduction 5.1. Indian Country Liquor Market Size, FY’2005-FY’2010 5.2. Indian Country Liquor Market Trends and Developments 5.3. Indian Country Liquor Future Outlook 5.3.1. Cause and Effect Relationship between Dependent and independent factors prevailing in Indian Country Liquor Industry 5.3.2. Indian Country Liquor Industry Projections, FY’2011 – FY’20156. Indian Beer Industry Market Introduction 6.1. Indian Beer Industry Market Size, FY’2005-FY’2010 6.2. Indian Beer Industry Market Segmentation 6.2.1. By Alcohol Content, FY’2010 6.2.2. By Brews, FY’2010 6.3. Indian Beer Industry Trends and Developments 6.4. Indian Beer Industry Competitive Landscape 6.5. Beer Company Profiles 6.5.1. United Breweries Ltd (UBL) Company Overview Business Strategies Financial Performance 6.5.2. Sab Miller Company Overview Business Strategies Financial Performance 2
    • 6.5.3. Mohan Meakins Company Overview 6.6. Indian Beer Market Future Outlook 6.6.1. Cause and Effect Relationship between dependent and independent factors prevailing in Indian Beer Industry 6.6.2. Indian Beer Industry Projections, FY’2011 – FY’20157. Indian Made Foreign Liquor (IMFL) Industry Market Introduction 7.1. IMFL Market Size, FY’2005-FY’2010 7.2. IMFL Market Segmentation, FY’2010 – FY’2015 7.2.1. Indian Whisky Market Size, FY’2005-FY’2010 7.2.2. Indian Brandy Market Size, FY’2005-FY’2010 7.2.3. Indian Rum Market Size, FY’2005-FY’2010 7.2.4. Indian Vodka Market Size, FY’2005-FY’2010 7.2.5. Indian Gin Market Size, FY’2005-FY’2010 7.2.6. IMFL Industry Trends and Developments 7.3. IMFL Market Competitive Landscape 7.4. IMFL Company Profiles 7.4.1. United Spirits Ltd (USL) Business Strategies Financial performance 7.4.2. Pernod Ricard (India) Company Overview Business Strategies 7.4.3. Radico Khaitan Company overview Business Strategy Financial Performance 7.4.4. Allied Blenders & Distillers (ABD) 3
    • Company Overview Business Strategies Financial Performance 7.5. IMFL Market Future Outlook 7.5.1. Cause and Effect Relationship between dependent and independent factors prevailing in IMFL Industry 7.5.2. IMFL Industry Projections, FY’2011 – FY’2015 7.5.2.1. Whisky Industry Projections, FY’2011 – FY’2015 7.5.2.2. Brandy Industry Projections, FY’2011 – FY’2015 7.5.2.3. Rum Industry Projections, FY’2011 – FY’2015 7.5.2.4. Vodka Industry Projections, FY’2011 – FY’2015 7.5.2.5. Gin Industry Projections, FY’2011 – FY’20158. Indian Wine Industry Market Introduction 8.1. Indian Wine Market Size, FY’2005-FY’2010 8.2. Indian Wine Market Segmentation 8.2.1. By Product, FY’2010 8.2.2 By Place, FY’2010 8.2.3 By Type of trade, FY’2010 8.3. Indian Wine Industry Trends and Developments 8.4. Indian Wine Market Competitive Landscape 8.5. Indian Wine Market Future Outlook 8.6.1. Cause and Effect Relationship between dependent and independent factors prevailing in Indian Wine Industry 8.6.2. Indian Wine Industry Projections, FY’2011 – FY’20159. Indian Alcoholic Beverages Industry Trends and Developments10. Indian Alcoholic Beverage Industry SWOT Analysis Strengths Weakenesses Opportunities 4
    • Threats11. Indian Alcoholic Beverages Market Future Outlook 11.1. Indian Alcoholic Beverages Industry Projections, FY’2011 – FY’2015 12. India Macro Economic Indicators: Current and Projections 12.1. Population of 20 years and above, 2005-2015 12.2. Consumer Expenditure on Food, Beverage and Tobacco, 2007-201513. Appendix 13.1. Market Definition 13.2. Abbreviations 13.3. Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model Scenario Analysis Final Conclusion 13.4. Disclaimer 5
    • LIST OF FIGURESFigure 1: Indian Alcoholic Beverages Market Consumption in Million Cases andConsumption per Capita in Litres, FY’2005-FY’2010Figure 2: Indian Alcoholic Beverage Market Segmentation by Product on the basis ofConsumption, in Percentage, FY’2005-FY’2010Figure 3: Indian Country Liquor Market Consumption in Million Cases and Consumption perCapita in Litres, FY’2005-FY’2010Figure 4: Indian Country Liquor Industry Projections in terms of Consumption in MillionCases, FY’2011-FY’2015Figure 5: Indian Country Liquor Industry Projections in terms of Consumption per Capita inLitres, FY’2011-FY’2015Figure 6: Indian Beer Industry Market Consumption in Million Cases and Consumption perCapita in Litres, FY’2005 - FY’2010Figure 7: Indian Beer Industry Segmentation by Product on the basis of Alcohol Content inPercentage, FY’2010Figure 8: Indian Beer Industry Segmentation by Type of Brews, in Percentage, FY’2005-FY’2010Figure 9: Beer Consumption Trends by Gender in Percentage, FY’2010Figure 10: Beer Consumption Trends among Urban and Rural Population in Percentage,FY’2010Figure 11: Beer Consumption Trends by Age Group in Percentage, FY’2010Figure 12: Indian Beer Companies’ Market Share in Percentage, FY’2010Figure 13: Indian Beer Companies’ Sales in Million Cases, FY’2010Figure 14: United Breweries’ Beer Sales Volume in Million Cases and Sales Value in USDMillion, FY’2006 –FY’2011Figure 15: United Breweries’ Major Brands (Kingfisher Strong and Premium) Sales inMillion Cases, FY’2006-FY’2010Figure 16: SABMiller’s Beer volume Sales in Million Cases, Value sales in USD million,FY’2006 –FY’2011Figure 17: Indian Beer Industry Market Projections in terms of Consumption in MillionCases, FY’2011-FY’2015 6
    • Figure 18: Indian Beer Industry Projections in terms of Consumption in Million Cases,FY’2011-FY’2015Figure 19: Indian Beer Industry Projections in terms of Consumption per Capita in Litres,FY’2011-FY’2015Figure 20: IMFL Market Consumption in Million Cases and Consumption per Capita inLitres, FY’2005-FY’2010Figure 21: IMFL Market Segmentation by Product on the basis of Consumption inPercentage, FY’2005-FY’2010Figure 22: Whisky Market Consumption in Million Cases and Consumption per Capita inLitres, FY’2005-FY’2010Figure 23: Indian Whisky Market Share of Major Brands, in Percentage, FY’2011Figure 24: Brandy Market Consumption in Million Cases and Consumption per Capita inLitres, FY’2005-FY’2010Figure 25: Brandy Consumption Market Segmentation by Location in Percentage, FY’2010Figure 26: Indian Brandy Market Share of Major Brands, in Percentage, FY’2010Figure 27: Rum Market Consumption in Million Cases and Consumption per Capita in Litres,FY’2005-FY’2010Figure 28: Indian Vodka Market Consumption in Million Cases and Consumption per Capitain Milliliters, FY’2005-FY’2010Figure 29: Indian Gin Market Consumption in Million Cases and Consumption per Capita inMilliliters, FY’2005-FY’2010Figure 30: IMFL Companies’ Market Share in Percentage, FY’2010Figure 31: United Spirits Ltd’s Sales in Million Cases, FY’2006 –FY’2011Figure 32: Radico Khaitan’s Sales in Volume in Million Cases and in Value in USD Million,FY’2009- FY’2011Figure 33: Allied Blenders & Distillers’ IMFL Sales in Million Cases, FY’2007 –FY’2011Figure 34: IMFL Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015Figure 35: IMFL Industry Projections in terms of Consumption per Capita in Litres,FY’2011-FY’2015Figure 36: Whisky Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015 7
    • Figure 37: Whisky Industry Projections in terms of Consumption per Capita in Litres,FY’2011-FY’2015Figure 38: Brandy Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015Figure 39: Brandy Industry Projections in terms of Consumption per Capita in Litres,FY’2011-FY’2015Figure 40: Rum Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015Figure 41: Rum Industry Projections in terms of Consumption per Capita in Litres, FY’2011-FY’2015Figure 42: Vodka Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015Figure 43: Vodka Industry Projections in terms of Consumption per Capita in Milliliters,FY’2011-FY’2015Figure 44: Gin Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015Figure 45: Gin Industry Projections in terms of Consumption per Capita in Milliliters,FY’2011-FY’2015Figure 46: Indian Wine Market Consumption in Million Cases, and Consumption per Capitain Milliliters, FY’2005-FY’2010Figure 47: Indian Wine Industry Market Consumption by Product Type in Percentage,FY’2010Figure 48: Indian Wine Market Consumption by Place, in Percentage, FY’2010Figure 49: Indian Wine Sales by Type of Trade, in Percentage, FY’2010Figure 50: Wines Manufacturing Companies’ Market Share in India in Percentage, FY’2010Figure 51: Indian Wine Industry Projections in terms of Consumption in Million Cases,FY’2011-FY’2015Figure 52: Indian Wine Industry Projections in terms of Consumption per Capita inMilliliters, FY’2011-FY’2015Figure 53: Indian Alcoholic Beverages Market Future Projections in terms of Consumption inMillion Cases, FY’2011-FY’2015 8
    • Figure 54: Indian Alcohol Beverage Industry Projections in terms of Consumption per Capitain Litres, FY’2011-FY’2015Figure 55: Population of 20 years and above in Million, 2005-2015Figure 56: Consumer Expenditure on Food, Beverage and Tobacco in USD Million, 2007-2015 9
    • LIST OF TABLESTable 1: Indian Governments’ Alcoholic Beverages Regulations Present Scenario and ImpactTable 2: Cause and Effect Relationship Analysis between Industry Factors and ExpectedCountry Liquor Market ProspectsTable 3: Indian Country Liquor Industry Projections in terms of Consumption in MillionCases, FY’2011-FY’2015Table 4: United Breweries’ Major Brands and their PerformanceTable 5: SABMiller’s Major Brands and their PerformanceTable 6: Mohan Meakins’ Major brands in Each SegmentTable 7: Cause and Effect Relationship Analysis between Industry Factors and Expected BeerMarket ProspectsTable 8: Indian Whisky Market Sales of Major Brands, in Million Cases, FY’2011Table 9: IMFL Companies’ Sales in Million Cases, FY’2010Table 10: USL Key Brands Sales for Whisky Segment in Million Cases, CY’2006-CY’2010Table 11: USL Key Brands Sales for Brandy Segment in Million Cases, CY’2006-CY’2010Table 12: USL Key Brands Sales for Rum Segment in Million Cases, CY’2006-CY’2010Table 13: USL Key Brands Sales for Gin Segment in Million Cases, CY’2006-CY’2010Table 14: USL Key Brands Sales for Vodka Segment in Million Cases, CY’2006-CY’2010Table 15: USL’s Key Brands and their Performance IndicatorsTable 16: Pernod Ricard’s Key Brands and their Performance IndicatorsTable 17: Radico Khaitan’s Key Brands and their Performance IndicatorsTable 18: Allied Blenders & Distillers’ Key Brands and Performance IndicatorsTable 19: Cause and Effect Relationship Analysis between Industry Factors and ExpectedIMFL industry ProspectsTable 20: IMFL Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015Table 21: Whisky Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015 10
    • Table 22: Brandy Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015Table 23: Rum Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015Table 24: Vodka Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015Table 25: Wines Manufacturing Companies’ Sales in India in Million Cases, FY’2010Table 26: Competitive Landscape of Major Players in the Indian Wine IndustryTable 27: Cause and Effect Relationship Analysis between Industry Factors and ExpectedWine Market ProspectsTable 28: Indian Wine Industry Projections in terms of Consumption in Million Cases,FY’2011-FY’2015Table 29: Indian Alcoholic Beverages Market Future Projections in terms of Consumption inMillion Cases, FY’2011-FY’2015Table 30: Correlation MatrixTable 31: Regression Coefficients Output 11
    • Executive SummaryThe report titled “Indian Alcoholic Beverages Market Outlook to 2015 – EvolvingConsumer Preference and Government Regulations” provides a comprehensive analysison Indian alcoholic beverages market. The report discusses in details various aspects such asmarket size of Country liquor, beer, IMFL (whisky, rum, brandy, vodka, gin) and Wine onthe basis of consumption, per capita consumption, market segmentation, competitivelandscape and company profiles of the major players operating in the country. The report alsoentails the SWOT analysis of alcoholic beverage market in India.The future projections are presented for the base case, conservative case and aggressive casescenario providing an insight on the prospects in the Indian alcoholic beverages industry.India is considered as a lucrative unexplored destination for alcoholic drinks market byseveral international companies operating in saturated alcoholic beverages markets of Europeand the US. India’s alcoholic beverage market has grown steadily in the last 5 years. Theindustry reached the 500 million cases consumption mark in FY’2007 and ~ million casesconsumption mark in FY’2009, showcasing a rapid growth. From a 430.3 million casesmarket in FY’2005, the market has clocked a consumption of ~ million cases in FY’2010,registering a CAGR of ~%.Country Liquor has the highest market share in India making currently the most consumedalcoholic beverage in India and has a commanding presence in the northern states of India.Though in the short run, country liquor is still expected to have the major market share, in thelong run, their market share will decrease to ~% by FY’2015 and will be overtaken by theIMFL segment. The segment is expected to sustain the market leadership to a longer periodonly to some extent by increasing quality, proper branding and promotions.Beer is a rapidly expanding segment in the Indian Alcoholic Beverages industry. It is thethird largest market and second fastest growing market in the Indian alcoholic beveragesindustry. Beer market has been segmented into strong beer and mild beer on the basis of theiralcohol content. Strong beer which has alcohol content more than 5%, dominates the Indianmarket accounting for ~% of the total beer consumed in India, stating its popularity andpreference.IMFL is the second largest segment in the Indian alcoholic beverage industry. This markethas been further bifurcated into Whisky, Rum, Brandy, Vodka and Gin. This industry isgrowing at a steady pace and had a consumption volume of around ~ million cases inFY’2010 from a consumption of around 135 million cases in FY’2005.This industry hasgrown at an overall steady pace triggered by increasing population and disposable income,and also the fact that it is increasingly gaining social acceptance. 12
    • Vodka is the fastest growing IMFL segment in India. Its growth is rapidly increasing due toincrease in pubs, hotels, restaurants, evolving nightlife and consumer preferences. It hasgrown over the past 5 years at a CAGR of 44.4%.Wine industry in India is just in its birth stage Wine is the fastest growing segment in theIndian Alcoholic Beverages industry. Indian wine industry is estimated to reach aconsumption of ~ million cases consumption by FY’2015 by growing at a CAGR of ~%under the base case scenario.Key Topics Covered in the Report:  The market size of Indian alcoholic beverage industry and its segments including country liquor, IMFL (Whisky, Rum, Vodka, Brandy and Gin), beer and wine on the basis of consumption and per capita consumption  Government regulations affecting the alcoholic beverage and its segments  Market segmentation of the Indian alcoholic drinks industry and its segments  Recent trends and developments in the industry and in its segments  Competitive landscape of the various players operating in the country in beer, wine and IMFL market  Company profiles of leading players in IMFL, beer and wine market  Future outlook on the basis of assumed scenarios i.e. base case, worst case and aggressive case on alcoholic beverages, wine, beer, IMFL (Whisky, Rum, Vodka, Brandy and Gin) and country liquor consumption and per capita consumption in India, from 2011-2015  SWOT analysis of the Indian alcoholic beverage industry 13