Habitation Area:  Ukrainian Media Market 2010
Inflation… Deflation…  Who Cares? Deflation…  Good News or Bad news? For Whom How  
Media Market’s Health.  Why is it important for us? Investigate  & develop  Cultivate Analyze & Cure Understand the situat...
Pure Statistics. Let’s make it understandable
Ad World 2008: USA sucks, Europe Rules   Region 2008 (bln) Africa $0,78 Asia $17,59 Europe $46,26 Latin America $4,819 Mi...
Top  10  Advertisers Worldwide 200 8  by estimated ad spends (Bln) American companies rule the world
Top  20  Advertisers (WGRPs):  Ukraine Note:  was considered only direct placement, TA 18+ Producer Procter&Gamble L'Oreal...
Macroreview. Globally Data Source: International Monetary Found (IMF) Main message World Economic Outlook (WEO) ,  October...
Ukrainian Media compared to other media Ukrainian ad market has been falling not all alone however our market had stand it...
But the good thing is… Consumers  DO NOT  change media behavior <ul><li>TV  viewing:  increased  - 4.13 hours on average <...
Media attention dynamic
Who needs “only TV market?”   It’s not like it seems TV didn’t become the only media as everyone’s expected
Market Monsters’ constancy
Market challengers Mobile connection Hygiene Alcohol Home care + 47% + 149% + 47% + 32% -28% -5% -24% -8% Someone increase...
Top 15 Categories:  Ukraine 2008-2009 Note:  was considered only direct placement, TA 18+ Category 2008 (wgrp) 2009 (wgrp)...
Top  20  Advertisers (WGRPs):  Ukraine Note:  was considered only direct placement, TA 18+ Producer 2008 (wgrp) 2009 (wgrp...
Top  Ukraine  Agencies Media Agencies Media Groups Billing-2009 mln UAH (net) MindShare  GroupM  300 + AITI/Carat  Aegis M...
World advertising trends  2010  global trends more insight more people in motion more understanding better product more in...
Everything  is gonna be alright Nobody is perfect but…
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Amm Market Overview 2010

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  • Украинская реклама падала не одна, но наш рынок устоял качественно Пример: В России падение рынка 2009 - 30% . И сразу же были приняты меры и снижено качество исследований TNS – Gallop , а также свернуты региональные про е кты на уровне всего рынка
  • Amm Market Overview 2010

    1. 1. Habitation Area: Ukrainian Media Market 2010
    2. 2. Inflation… Deflation… Who Cares? Deflation… Good News or Bad news? For Whom How 
    3. 3. Media Market’s Health. Why is it important for us? Investigate & develop Cultivate Analyze & Cure Understand the situation & See growth The “Healthier” our Media Market is, the wealthier are our clients … … the better is our Agency… SO… VERY IMPORTANT for EACH OF US to…
    4. 4. Pure Statistics. Let’s make it understandable
    5. 5. Ad World 2008: USA sucks, Europe Rules  Region 2008 (bln) Africa $0,78 Asia $17,59 Europe $46,26 Latin America $4,819 Middle East $1,992 Canada $2,037 USA $44,447 Worldwide $117,925
    6. 6. Top 10 Advertisers Worldwide 200 8 by estimated ad spends (Bln) American companies rule the world
    7. 7. Top 20 Advertisers (WGRPs): Ukraine Note: was considered only direct placement, TA 18+ Producer Procter&Gamble L'Oreal Colgate-Palmolive company Henkel Unilever Reckitt Benckiser Sun Interbrew MTC Nestle Kraft Foods Kyivstar GSM GlaxoSmithKline Schwarzkopf&Henkel cosmetics BBH SC Johnson Life:) Coca-Cola Obolon CJSC Danone
    8. 8. Macroreview. Globally Data Source: International Monetary Found (IMF) Main message World Economic Outlook (WEO) , October 2009 : “ Global recession is getting over but upturn will be slow”
    9. 9. Ukrainian Media compared to other media Ukrainian ad market has been falling not all alone however our market had stand its ground qualitatively Example : In Russia 2009 market fall - 30% . Instantly, TNS – Gallop survey quality was decreased and regional projects was brought to a close Data source : АКАР, august 2009
    10. 10. But the good thing is… Consumers DO NOT change media behavior <ul><li>TV viewing: increased - 4.13 hours on average </li></ul><ul><li>Reading: newspapers decreased by 5-7%, magazines are stable </li></ul><ul><li>Internet is growing from year to year about 15% ( ТА 17 - 24 ) and 24% ( ТА 25-45 ) </li></ul><ul><li>Radio listening is decreasing about 5-6% each year </li></ul>
    11. 11. Media attention dynamic
    12. 12. Who needs “only TV market?” It’s not like it seems TV didn’t become the only media as everyone’s expected
    13. 13. Market Monsters’ constancy
    14. 14. Market challengers Mobile connection Hygiene Alcohol Home care + 47% + 149% + 47% + 32% -28% -5% -24% -8% Someone increases activity in spite of crisis
    15. 15. Top 15 Categories: Ukraine 2008-2009 Note: was considered only direct placement, TA 18+ Category 2008 (wgrp) 2009 (wgrp) Changes Growth rate Drugs 117 170 152 943 35 773 31% Personal care 137 240 139 757 2 517 2% Cosmetics 115 268 126 808 11 540 10% Connection 144 191 122 528 -21 663 -15% Household cleaning products 122 518 120 954 -1 564 -1% Nonalcoholic drinks 102 095 99 896 -2 199 -2% Food 104 403 97 264 -7 139 -7% Alcoholic drink 97 596 81 698 -15 898 -16% Sweet goods 100 380 79 209 -21 171 -21% Social advertising 11 464 51 267 39 803 347% Financial 39 978 31 736 -8 243 -21% Trade 30 467 30 330 -137 0% Perfumery 33 105 28 168 -4 937 -15% Entertainment 32 730 28 148 -4 582 -14% Cars 38 288 27 807 -10 481 -27% Others 161 331 138 123 -23 208 -14%
    16. 16. Top 20 Advertisers (WGRPs): Ukraine Note: was considered only direct placement, TA 18+ Producer 2008 (wgrp) 2009 (wgrp) Changes Growth rate Procter&Gamble 96 146 87 131 -9 015 -9% L'Oreal 45 346 60 238 14 892 33% Colgate-Palmolive company 45 211 42 162 -3 049 -7% Henkel 27 054 40 912 13 858 51% Unilever 54 002 40 714 -13 288 -25% Reckitt Benckiser 38 585 39 378 793 2% Sun Interbrew 43 218 37 855 -5 363 -12% MTC 46 885 36 480 -10 404 -22% Nestle 45 797 35 172 -10 625 -23% Kraft Foods 28 665 34 318 5 653 20% Kyivstar GSM 41 942 32 150 -9 791 -23% GlaxoSmithKline 11 949 29 947 17 998 151% Schwarzkopf&Henkel cosmetics 14 086 22 431 8 345 59% BBH 21 192 19 932 -1 260 -6% SC Johnson 19 667 18 658 -1 009 -5% Life:) 12 062 18 560 6 498 54% Coca-Cola 25 482 18 501 -6 980 -27% Obolon CJSC 20 540 18 338 -2 202 -11% Danone 21 171 16 617 -4 554 -22%
    17. 17. Top Ukraine Agencies Media Agencies Media Groups Billing-2009 mln UAH (net) MindShare GroupM 300 + AITI/Carat Aegis Media 251  -  300 Media Systems Dentsu-Smart 251  -  300 MediaVest Publicis Groupe Ukraine 251  -  300 Optimum Media Omnicom 251  -  300 Starcom Publicis Groupe Ukraine 251  -  300 Радник Local 251  -  300 Maxima Local 201 - 250 Media Direction AGL/Omnicom Media Group 201 - 250 ZenithOptimedia Publicis Groupe Ukraine 201 - 250 AMM/Vizeum Aegis Media 151 - 200 МПГ Local 151 - 200 MediaCom GroupM 151 - 200 Arena/Media Expert ADV Group 101 - 150 Initiative ADV Group 101 - 150 Mediaedge:cia GroupM 101 - 150 UniversalMcCann ADV Group 101 - 150
    18. 18. World advertising trends 2010 global trends more insight more people in motion more understanding better product more innovation more engagement Digital Data Source : Aegis Media Review
    19. 19. Everything is gonna be alright Nobody is perfect but…
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