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Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
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Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
Aegis internet 2011
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Aegis internet 2011
Aegis internet 2011
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Aegis internet 2011
Aegis internet 2011
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Aegis internet 2011
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Aegis internet 2011

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social media consumption in ukraine

social media consumption in ukraine

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  • 1. Consumer Connection SystemSOCIAL MEDIA IN THE INTERNET 2011 – LAUNCH IN UKRAINE
  • 2. WHAT IS CONSUMER CONNECTION SYSTEM?• The most in-depth single source of media, marketing and consumer targeting data in the world.• Large sample of over 180,000 respondents in 30+ key markets.• 50 bought, owned and earned digital, experiential and media channels.• Bespoke consumer segmentations truly actionable through communication.• Integral to ICP CCS Portrait CCS Footprint CCS Plan CCS Journey
  • 3. LOTS OF DIGITAL IN CCS attitudes downloading music facebook SMS WAP gaming bluetooth purchasing mobile TV blogging google Technology owed social networking eBay digital TV Online advertising Podcasts youtube internet access brands websites search Mobile phones
  • 4. 4 CCS COUNTRIES
  • 5. 5 CCS CLIENTS
  • 6. 6 CCS METHODOLOGY CCS is managed by a central team, ensuring quality standards are employed across all markets. There is a consistent global approach in terms of categories and questions, whilst Media & Lifestyle individual media properties included Benchmark within the survey are localised. 60 min survey Full sample Bespoke Client Sample 3,000-respondents fill in a 60 minute+ Media Follow-up and Lifestyle Benchmark questionnaire. In 10-20min survey most markets the sample is nationally Up to 50% of the representative of 15-64 year-old adults. Benchmark sample Methodology The methodology is developed based on local market needs. Ukraine uses an online methodology Timing Fieldwork carried out in July-August 2011 Bespoke Follow-up studies are scheduled to launch in Fall 2011
  • 7. 7 Table of contents Internet users in general Three segments of Internet audience in Ukraine: • Active • Ordinary • Beginner Social Networking Blogs Instant messaging Forums Mobile Internet Becoming brand or product fun (fan?)
  • 8. 8 INTERNET IN UKRAINE
  • 9. 9 Reasons to use Internet on a laptop/PC in Ukraine 0 10 20 30 40 50 To check out prices / to give me information about For a treat or reward / to work The content suits my tastes and interests To give me ideas To relax and unwind in %, more than one answer is To uplift my mood possible To fill time To give me something to talk about Other reason Question: For which of the following reasons do BASE: Internet users you typically use the internet on a laptop/PC?
  • 10. 10 Emailing, messaging and networking are the most frequent Internet activities in Ukraine Everyday/Most days At least once a week !Social networking (e.g. Facebook, Once a month MySpace) Online dating 90,0 Downloading a Podcast Streaming/downloading films/TV Look up health/medical information 80,0 programmes Reading an electronic newspaper or 70,0 Downloading music magazine 60,0 50,0 Sourcing info on products / services 40,0 Work-related email ! 30,0 Watching short clips of TV programmes or films 20,0 Personal email ! 10,0 Upload content (video, articles, ,0 music, etc) that you have created Instant messaging ! Sharing content (video, articles, Online auctions e.g. eBay music, etc) with others that you … Playing online games via your games Reading customer ratings/reviews console/PC Reading someone else’s blog Posting ratings and reviews (excluding social networks like e.g.… Managing a website/page you have Taking part in discussion groups / published Watching online videos, made by online forums Chatting via webcam (e.g. Skype) other users (e.g. YouTube) BASE: Internet users Question: How often do you use the internet for the following activities?
  • 11. 11 Emailing, messaging and networking are the most frequent Internet activities in Ukraine Sorted by “Use everyday/Most days” 90 Everyday/Most days 80 At least once a week 70 2-3 times a month - once a month 60 Less often 50 40 30 20 10 0 BASE: Internet users Question: How often do you use the internet for the following activities?
  • 12. 12 Purchasing vs. Searching by product categories Which type(s) of product(s) or service(s) do you research or have you purchased on the Internet? Sorted by “Regularly Bought in the Internet Regularly research or look research or look for” last 12 months for in the Internet Index * Electronic equipment Computer hardware Household electronics Books Software for computer/video games Clothes/Shoes/Accessories/Jewelers Music Beauty/Personal grooming DIY materials Videos/DVDs/Blu-ray discs/mp4 Property Groceries Airline tickets/hotel reservations Vehicles Toys Entertainment tickets Sports equipment Newspapers/magazines subscriptions Flowers Alcoholic drinks Other -40% -30% -20% -10% 0% 10% 20% 30% 40% *Significant Deviation for benefit of regularly research or look in the internet are in blue (more Question: Which type(s) of product(s) or service(s) do than 5%), for benefit of bought in the internet (more than 5%) – in green, neutral are in the yellow you research or have you purchased on the internet?
  • 13. THREE SEGMENTS OF UKRAINIANINTERNET AUDIENCE
  • 14. 14 There are three segments within Internet audience in Ukraine 29% 44% Active Ordinary 27% Beginner
  • 15. 15 Socio-demo profile of Internet audiences Active Ordinary Beginner Gender Male – 55% Male – 45 % Male – 40 % Female – 45% Female – 55% Female – 60% Age 16-29 years – 46% 16-29 years – 39% 16-29 years – 19% 30-44 years – 30% 30-44 years – 31% 30-44 years – 29% 45-64 years – 23% 45-64 years - 38% 45-64 years – 52% Relationship Married – 55% Married – 59% Married – 63% status without children – 38% with children – 77% Children 5 years old Children 11 years old or younger – 47% and older - 62% Industry IT – 17%, Manufacturing -18%, Manufacturing -22%, Manufacturing -15% Education – 11% Education – 13% Level of PhD 4% University degree - college-level (technical education 68% school) 19% Full-time 61% 58% 60% employed
  • 16. 16 Hobbies of Internet audiences Active Ordinary Beginner Cooking Average Dancing/clubbing 45% Going to exhibitions Car repairing Doing DIY Interacting with friends on Social 40% Doing amateur courses on Network 35% specific interests Playing games online Downloading music/video 30% 25% Watching films Gardening 20% Walking/rambling 15% Going to pop concerts 10% Visiting family/friends 5% Going to bars/pubs % Travelling within Going to cultural events Travelling abroad Going to fast food restaurants Spending time with pets Going to music festivals Spending time with family Going to the beach Shopping Going to the cinema Relaxing at home Going to the theatre Reading books Listening to music at home Playing games on a PC Question: Which of these activities which ones are you PASSIONATE ABOUT?
  • 17. 17 Active users are young, like ads and buy online Male, aged 16-29, secondary/higher education, IT, married, no children, enjoys swimming, fitness and fishing uses most of the Internet opportunities and services at least once a week. Enthusiastic, creative and ambitious, leader, infantile, patriarchal, seeks to make the right choice Trusts sponsored links, the experts reviews in the Internet and celebrity, prefers famous brands Loves discounts and promotions Pays attention to ads that are creative and innovative Finds online ads as useful for informing him about the latest/new products Decides what he wants in a shop, then buys online for the best price
  • 18. 1818 Active users are on-line from afternoon till morning, play games and listen to music the whole day His routine 06:00 – 12:00 12:00 –18:00 18:00 – 00:00 a member of 00:00 – 06:00 4 social networks (on average)
  • 19. 1919 Besides Internet, Active users are fond of music, books, films, cooking and gaming Reading books Watching films Interacting with friends on my social network website Playing games online Walking/rambling Relaxing at home Downloading music/video Spending time with family/children Significantly Cooking higher than total Listening to music at home Playing games on a PC Travelling within % 10% 20% 30% 40% 50% Question: Which of these activities are you PASSIONATE ABOUT?
  • 20. 20 Active users can be reached by different media Chosen based on affinity over 100 Communication channels that are ”targeted at me” Social Networks* 75% 57% 47% 45% 21% Sites * 15% 15% 11% 9% 7% TV channels 75% 71% 45% 44% 37% 29% 11% Radio channels 22% 21% 19% 7% Print 11% 10% 9% 11% 9% * Question: Which of the following sites are you a MEMBER? * Question: Which sites do you LIKE because you feel they are AIMED AT YOU?
  • 21. 21 Active users like advertising and brands Chosen based on affinity over 100 “Brand for me” 43% 36% 34% 31% 27% 27% 25% 23% 18% “Ads for me” * 57% 48% 40% 38% 36% 34% 27% 27% 24% *Question: Which one of the following statements best describes your attitude to advertising for each of the products & categories listed below? I tend to look out for these adverts
  • 22. Active users take notice of products from in-store22 promotions In-store promotion Free samples at the supermarket Friends/relatives telling me about Discount coupons Sponsorship of a music event Radio advertising Marketing material mailed directly to you Significantly higher than A friend letting me try it total Billboard by the side of the road Sponsorship of a sporting event 0% 10% 20% 30% 40% 50% 60% Question: through which media I use, If I saw or heard this, would I probably TAKE NOTICE?
  • 23. 2323 Active users will try a product after in-store promotion & friends’ advice In-store promotion A friend letting me try it Friends/relatives telling me about a product or service Free samples at the supermarket/on the street etc Discount coupons Significantly Leaflet or sample in magazines/newspapers higher than total Customer reviews online A brand/companys own website % 5% 10% 15% 20% Question: If I saw or heard this, I’d probably FIND OUT MORE or even TRY IT
  • 24. 24 Active users purchase computers & electronics in the Internet Average of Average purchase of surf Computer hardware Electronic equipment Household electronics Soft for computer/video games Clothes / Accessories Music purchase Books research Beauty Significantly DIY materials higher than total Videos Groceries Vehicles % 10% 20% 30% 40% 50% 60% Question: Which type(s) of product(s) or service(s) do you research or purchase on the internet?
  • 25. 25 Ordinary users are adult family persons ready to pay more for quality and look for discounts female / male, 30-44 years old, higher education, married, with children In spare time prefers reading books, watching films & walking/rambling, doesn’t like sports family oriented Patriarchal, relies on others’ point of view, ecology oriented, distrustful, seeks to make the right choice, organized Willing to pay more for quality and for organic food, prefers international brands Doesn’t find online ads useful, trusts experts’ reviews Makes decisions based equally on her/his feelings and facts Loves discounts and promotions
  • 26. 2626 Ordinary users are on-line from the very morning till midnight His/her routine 06:00 – 12:00 12:00 –18:00 18:00 – 00:00 00:00 – 06:00
  • 27. 27 Ordinary users can be reached by mass media Chosen based on affinity over 100 Communication channels ”targeted at me” Social Networks* 67% 62% 46% 44% 42% 32% Sites * 54% 29% 17% 16% TV channels 71% 70% 65% 45% 40% 11% a member of 4 social Radio channels 30% 27% 3% 3% networks (on average) Print 23% 18% * Question: Which of the following sites are you a MEMBER? * Question: Which sites do you LIKE because you feel they are AIMED AT YOU?
  • 28. 28 Ordinary users like computer, mobile telephone and cosmetic advertising Chosen based on affinity over 100 “Brand for me” 41% 34% 22% 21% 13% 12% “Ads for me” * 46% 35% 27% *Question: Which one of the following statements best describes your attitude to advertising for each of the products & categories listed below? I tend to look out for these adverts
  • 29. 2929 Social networking, friends/family, music, books, films, PC games are the main hobbies of Ordinary users Reading books Watching films Walking/rambling Spending time with family/children Relaxing at home Travelling within Interacting with friends on my social network website Cooking Significantly Listening to music at home higher than total Visiting family or friends Downloading music/video Playing games on a PC % 10% 20% 30% 40% 50% Question: Which of these activities are you PASSIONATE ABOUT?
  • 30. 3030 Ordinary users take notice of a product if someone tells them or lets them try it and if they see it on a billboard Friends/relatives telling me about a product or service In-store promotion Free samples at the supermarket/on the street etc Discount coupons A friend letting me try it Customer reviews online Significantly Billboard by the side of the road higher than total Marketing material mailed directly to you Leaflet or sample in magazines/newspapers 0% 20% 40% 60% 80% Question: through which media I use, If I saw or heard this, would I probably TAKE NOTICE?
  • 31. 3131 Ordinary users will try products during free trial promotions or discounts In-store promotion Friends/relatives telling me about a product or service Free samples at the supermarket/on the street etc A friend letting me try it Discount coupons Significantly Leaflet or sample in magazines/newspapers higher than total Customer reviews online Demonstration at an event you attend % 5% 10% 15% 20% 25% Question: through which media I use, If I saw or heard this, would I probably FIND OUT MORE or even TRY IT?
  • 32. Ordinary users search for books in the Internet more32 often than average Internet users Average of Average purchase of surf Electronic equipment Computer hardware Household electronics Books Soft for computer/video games Clothes / Accessories purchase Music research Beauty Significantly DIY materials higher than total Videos Property Airline tickets/hotel reservations (travel/holidays) % 10% 20% 30% 40% 50% 60% Question: Which type(s) of product(s) or service(s) do you research or purchase on the internet?
  • 33. 33 BEGINNER female, 45 – 60 years old, Secondary/higher education, married, with children in her spare time prefers spending time with family/children & reading books family & children oriented conservative, trifty, cautious and careful willing to pay for quality, likes comfort seeks to make the right choice doesn’t trust sponsored links, doesn’t find online ads useful prefers to buy at the store or supermarket, not online inclined to make decisions by herself her decisions are totally based on facts
  • 34. 34 Beginners listen to the radio in the morning and watch TV in the evening, use the Internet from 12:00-24:00 Her routine 06:00 – 12:00 12:00 –18:00 18:00 – 00:00 00:00 – 06:00
  • 35. 3535 Beginner is very much family oriented therefore Social networking takes an important role in her life Reading books Spending time with family/children Relaxing at home Walking/rambling Cooking Watching films Travelling within Visiting family or friends Significantly Listening to music at home higher than total Doing DIY Interacting with friends on my social network website Downloading music/video % 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
  • 36. 36 Beginner can be reached by mass media Chosen based on affinity over100 Communication channels”targeted at me” Social Networks* 57% 45% 33% 32% 28% Sites * 51% 27% 22% TV channels 70% 65% 30% 11% a member of 2-3 social Radio channels 26% 8% network (on average) Print 27% 11% 7% * Question: Which of the following sites are you a MEMBER? * Question: Which sites do you LIKE because you feel they are AIMED AT YOU?
  • 37. 37 Beginner likes computer, mobile telephone, DIY and cosmetic advertising “Brand for me” 58% 35% 13% 13% 12% “Ads for me” * 24% 24% 22% *Question: Which one of the following statements best describes your attitude to advertising for each of the products & categories listed below? I tend to look out for these adverts
  • 38. Beginner takes notice of a product especially when3838 discounts are available Friends/relatives telling me about a product or service In-store promotion Free samples at the supermarket/on the street etc Radio advertising Discount coupons Billboard by the side of the road Sponsorship of a music event Significantly higher than Leaflet or sample in magazines/newspapers total A friend letting me try it Marketing material mailed directly to you 0% 20% 40% 60% 80% Question: through which media I use, If I saw or heard this, would I probably TAKE NOTICE?
  • 39. Beginner will try a product after friends advise,3939 promotion, trial or reading on-line reviews Friends/relatives telling me about a product or service Free samples at the supermarket/on the street etc In-store promotion Discount coupons A friend letting me try it Leaflet or sample in magazines/newspapers Demonstration or display at an event you attend Customer reviews online % 5% 10% 15% 20% 25% Question: through which media I use, If I saw or heard this, would I probably TAKE NOTICE?
  • 40. 40 Beginner makes purchases in the Internet significantly less often than an average Internet user Average of Average purchase of surf Electronic equipment Household electronics Books Computer hardware Software for computer/video games Clothes / Shoes / Accessories / Jewellery purchase Music research Beauty Significantly DIY materials higher than total Property Videos None of these % 10% 20% 30% 40% 50% Question: Which type(s) of product(s) or service(s) do you research or purchase on the internet?
  • 41. http://mobinews.com.ua/novosti-it/825-devushka-sdelala-tatu-s-152-fotografiyami-druzej-s-facebook-video.html “My Social Tattoo – 152 Facebook friends” SOCIAL NETWORKING
  • 42. 42 Ukraine belongs to top 5 leading “social networking” countries Frequency of Social Networks visiting (once a month and more often) 84% 85% 86% 80% 82% 73% 69% 70% 70% 71% 63% 66% 66% 68% 59% 59% 60% 60% Question: How often do you use the internet for the Social networking BASE: Weekly Internet users (e.g. Facebook, MySpace)?
  • 43. 43 Average Ukrainian Internet user has an account in 3-4 Social Networks Sorted by “registered on a site” 65% Vkontakte.ru 54% 51% 37% 60% 53% Registered on a site Odnoklassniki.ua 46% 36% Visit regularly 46% 33% Visit at least once a week Facebook.com 29% 21% Like 13% Twitter.com 10% 9% On the average, every Ukrainian 7% Internet user is registered on 3-4 Social 10% Network’s sites at the same time Livejournal.com 9% 8% 6% 7% Connect.ua 4% 4% Difference is significantly higher at 2% the level of 95% and more compared to regular visitors 2% Linkedin.com 1% Difference is significantly higher at 1% the level of 95% and more 1% compared to number of weekly visitors % 20% 40% 60% 80% Questions: Which of these internet sites do you REGULARLY VISIT and which do you LIKE because you feel they are AIMED AT YOU? Which of the following sites are you a MEMBER OF and which do you VISIT AT BASE: Weekly Internet users LEAST ONCE A WEEK?
  • 44. 44 Vkontakte.ru ,Odnoklassniki.ua and Facebook.com are the most popular Social Networks in Ukraine 70% Vkontakte.ru 60% Odnoklassniki.ua 50% Registered on a site Facebook.com 40% 30% 20% Twitter.com 10% Livejournal.com Connect.ua Linkedin.com 0% 0% 10% 20% 30% 40% 50% 60% 70% Low number of regular Visit regularly High number of regular visitors and registered visitors and registered Questions: Which of these internet sites do you REGULARLY VISIT? BASE: Weekly Internet users Which of the following sites are you a member of?
  • 45. 45 Ukrainian Internet users actively use different networking functions Monthly usage of different Social Media functions, % Look at content that friends have uploaded 84% 61% Make comments on friends status/photos etc 61% 50% Post content/link to photos, videos, articles 51% 37% Ukraine Play games 51% 39% All country Update status, profile (picture/hobbies etc) 50% 43% Take a quiz 48% 27% Visit profiles/fan pages brands/celebrities 41% 31% Become a fan of a product or brand 32% 19% Look for business contacts 25% 15% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Questions: How frequently do you do these activities on your BASE: Weekly Internet users social networking site(s)?
  • 46. 46 Ukrainian Internet users actively communicate with friends and play games in Social Networks Everyday At least once a week Update profile At least once a month (picture/hobbies etc) 40 Become a fan of a product or 35 !!! Look at content that friends brand 30 have uploaded 25 20 Look for business contacts 15 !! Make comments on friends 10 status, photos, videos, etc 5 0 Look for a job !!! Play games Post content/link to photos, Take a quiz videos, articles Visit profiles/fan pages of brands/celebrities Questions: How frequently do you do these activities on your BASE: Weekly Internet users social networking site(s)?
  • 47. 47 Ukrainian Social Network users are young females for the greater part Visit Social Networks at least once a month and more often, % 7% Affinity 92 15-25 23% 54,4% Affinity 111 26-35 Affinity 101 23% Affinity 88 36-45 46-55 45,6% 16% 31% Affinity 97 56 and older Affinity 97 Affinity 107
  • 48. 4848 THE CORE OF SOCIAL NETWORKING IN UKRAINE ARE WOMEN AGED 16-29 Her brands Her sites Her accounts 59% 40% 90% 41% Family: married (48%) no children (57%) 37% 66% 40% Education: university degree (70%) 36% Occupation: 15% 56% finance (13%), education (12%), IT (11%) 31% Employment: full-time employment (41%), on a maternity leave (23%) 12% 47% 25% Personal Income: low (26%) or no income (18%) Interests: films (80%), 9% 39% family communication (64%), 14% downloads or listening to music (50%),
  • 49. 49 SHE IS … WOMAN 16-29 AND It’s difficult for her to make decisions. Her decisions are based totally on her feelings
  • 50. 50 SHE IS … WOMAN 16-29 …becomes a fan of a ...visits profiles/fan pages product or brand… of brands/celebrities... Everyday 9 17 At least once a week 31 27 13 At least once a month 19 13 Less than once a month 23 14 33 Never done this
  • 51. READING BLOGS
  • 52. 52 Ukraine belongs to top 3 leading “bloggers countries” Reading someone elses blog (except social networks) once a month and more often, % 73 66 59 60 61 57 55 48 49 44 46 43 44 41 41 36 38 35 Question: How often do you read someone else’s blogs (excluding BASE: Weekly Internet users social networks like e.g. Facebook/MySpace)?
  • 53. 53 Bloggers are young - up to 25 years old Reading someone elses blog at least once a month and more often, % 7% Affinity 94 15-25 23% 52,9% Affinity 111 Affinity 99 26-35 25% Affinity 94 36-45 46-55 47% 30% Affinity 101 15% 56 and older Affinity 105 Affinity 90
  • 54. INSTANT MESSAGING
  • 55. 55 Ukraine belongs to top 5 leading “instant messaging” countries Writing Instant messages once a month and more often, % 90 86 83 79 80 73 68 70 62 58 59 55 56 49 51 51 49 44 BASE: Weekly Internet users Question: How often do you use Instant messaging?
  • 56. 56 Instant messages are used by people aged 15-25 Reading/writing instant messages at least once a month and more often, % 7% Affinity 88 15-25 22% 53,3% Affinity 110 Affinity 99 26-35 25% Affinity 94 36-45 46-55 46,7% 30% Affinity 100 16% 56 and older Affinity 105 Affinity 94
  • 57. TAKING PART IN DISCUSSION GROUPS / ONLINE FORUMS
  • 58. 58 Internet Forums in Ukraine are very popular compared to other countries Taking part in discussion groups/online forums once a month and more often, % 63 62 58 55 47 49 36 37 34 35 32 33 33 27 27 29 26 22 Question: How often do you taking part in discussion BASE: Weekly Internet users groups / online forums?
  • 59. 59 The most frequent visitors of forums are people aged 15-35 Taking part in discussion groups/online forums at least once a month and more often, % 5% Affinity 80 15-25 26% 52,7% 20% Affinity 98 Affinity 117 26-35 Affinity 83 36-45 46-55 16% 47,2% Affinity 95 Affinity 101 56 and older 33% Affinity 109
  • 60. MOBILE INTERNET
  • 61. 61 25% Ukrainian Internet users use mobile phones for Internet access Regular using a mobile phone to go online once a month and more often, % 56 49 40 30 25 26 22 21 21 18 19 19 19 17 14 Question: Which of these ACTIVITIES do you REGULARLY USE your [PROG: IN USA "cell phone/mobile device", BASE: Weekly Internet users ALL OTHERS "mobile"] for Internet Access
  • 62. 62 Ukrainian Mobile Internet users are15-35 years old and males for the greater part Using a mobile phone to go online at least once a month and more often, % 5% Affinity 70 15-25 15% 41% Affinity 61 33% 26-35 Affinity 78 Affinity 147 36-45 14% Affinity 79 46-55 59% Affinity 126 56 and older Affinity 114 34%
  • 63. 63 More than 50% of Ukrainian Mobile Internet users access Social Network and Search Engines via mobile phones Types of content to which respondents get access via their mobile phones Social Network 54% Search Engines 52% Weather 47% News 43% 27% Maps 22% Games 18% Finances 16% Sports Shopping 12% Lifestyle 9% 7% None of these Question: What types of content do you access via the internet on your [IN US "cellphone(s)/mobile device(s)" BASE: Users of mobile phones for Internet access ALL OTHERS "mobile phone(s)"]?
  • 64. BECOMING A BRAND OR PRODUCT FAN
  • 65. 65 33% of Ukrainian Internet users become fans of products or brands Becoming a fan of a product or brand once a month and more often,% 45 32 33 31 32 30 27 28 21 23 19 20 16 15 15 Question: How frequently do you become a fan of a BASE: Weekly Internet users product or brand on your social networking site(s)?
  • 66. 66 Internet users under 35 years old become fans of products or brands Becoming a fan of a product or brand at least once a month and more often, % 5% Affinity 66 15-25 27% 52,2% 21% Affinity 133 26-35 Affinity 98 Affinity 79 36-45 46-55 15% 47,8% Affinity 90 Affinity 102 56 and older 32% Affinity 110
  • 67. Aegis Insight TeamTHANK YOU!
  • 68. Aegis Insight UkraineMaria ChernovaMaria.Chernova@aegismedia.com.uaTatyana FionikTatyana.Fionik@aegismedia.com.uaTel./fax: +380-44-498-845004116, Kyiv, Ukraine10g Starokievska St.

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