Sorry: LinkedIn "Event" app no longer exists

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  • 1. Marketing your AME workshop using LinkedIn’s “Events” feature AME Leaders Guide to LinkedIn1 AME Leaders Guide to LinkedIn 1/9/12
  • 2. Events: Find event app in toolbar You might not think to look here… Find “Events” under the “More” tab in your personal toolbar Events can’t be created from a LinkedIn group2 AME Leaders Guide to LinkedIn 1/9/12
  • 3. Events: Search for your event Two reasons to search first… 1. Event may have already been created 2. Watch for competitive events3 AME Leaders Guide to LinkedIn 1/9/12
  • 4. Events: Search results… all clear? If you don’t find your event in search results,you’re clear to create it. 4 AME Leaders Guide to LinkedIn 1/9/12
  • 5. Events: Go back and create event Click the “Create an Event” box5 AME Leaders Guide to LinkedIn 1/9/12
  • 6. Events:Basic info Add basic info and logo Click “Create Event” button You will add more details in next screens6 AME Leaders Guide to LinkedIn 1/9/12
  • 7. Events: Describe Write a description… proofread!7 AME Leaders Guide to LinkedIn 1/9/12
  • 8. Events: Select industry and labels See industry choices (may be poor) Don’t overdo the labels8 AME Leaders Guide to LinkedIn 1/9/12
  • 9. Events: Link to AME event reg page Link to registration page on AME website9 AME Leaders Guide to LinkedIn 1/9/12
  • 10. Events: Continue to next step Click “Continue”10 AME Leaders Guide to LinkedIn 1/9/12
  • 11. Events: Step 3 - Share Ways to let people know about your event11 AME Leaders Guide to LinkedIn 1/9/12
  • 12. Events: Step 3 - Share In “updates” on their LinkedIn home pages, your connections will automatically see… “(You) organized an event…” A link to the event will be included12 AME Leaders Guide to LinkedIn 1/9/12
  • 13. Events: Step 3 - Share You can skip this step13 AME Leaders Guide to LinkedIn 1/9/12
  • 14. Events: Step 3 - Share If you use Twitter or Facebook, why not let your friends know now? (You’ll go to those sites by clicking the button)14 AME Leaders Guide to LinkedIn 1/9/12
  • 15. Events: Step 3 - Share Click “Finish” and your event is published!15 AME Leaders Guide to LinkedIn 1/9/12
  • 16. Your event is now listed in LinkedIn16 AME Leaders Guide to LinkedIn 1/9/12
  • 17. Use the power of your network to promoteyour event Secret weapon behind the LinkedIn icon under “Share this Event” Click here17 AME Leaders Guide to LinkedIn 1/9/12
  • 18. Events: promote by “sharing” Event and description appear18 AME Leaders Guide to LinkedIn 1/9/12
  • 19. Events: promote by “sharing” Anyone can post info about the event to update their connections…19 AME Leaders Guide to LinkedIn 1/9/12
  • 20. Events: Say what you think Comment on • howthis workshop/seminarwill help, • why you will go (or wish you could), • why you recommend it, Use your own words, be sincere and authentic20 AME Leaders Guide to LinkedIn 1/9/12
  • 21. Events: Don’t “Post to groups” “Post to groups” can get spammy, …not recommended21 AME Leaders Guide to LinkedIn 1/9/12
  • 22. Events: Do “Post to individuals”“Post to individuals”… very powerful…highly recommended 22 AME Leaders Guide to LinkedIn 1/9/12
  • 23. Events: Use your network… make it personal Personal invitations: Networking power! Invite colleagues who would be interested Make your message personal23 AME Leaders Guide to LinkedIn 1/9/12
  • 24. Events: promote by “sharing” Click “Share”24 AME Leaders Guide to LinkedIn 1/9/12
  • 25. Events: Make invitations cascade throughnetworks If Scott RSVPs that he’s interested or attending, it all shows on the event page25 AME Leaders Guide to LinkedIn 1/9/12
  • 26. Events: Make invitations cascade What’s the power of networking? Now Scott can invite his connections, they can invite theirs, …and so on, and so on, and so on…26 AME Leaders Guide to LinkedIn 1/9/12
  • 27. Events: Your influence in your network I see Scott is attending… so do all his other connections27 AME Leaders Guide to LinkedIn 1/9/12
  • 28. Events: Your influence in your network Your update appears on your profile28 AME Leaders Guide to LinkedIn 1/9/12
  • 29. Events:Influence your network29 AME Leaders Guide to LinkedIn 1/9/12
  • 30. End Association for Manufacturing Excellence www.ame.org30 AME Leaders Guide to LinkedIn 1/9/12