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Marketing your AME workshop using             LinkedIn’s “Events” feature                     AME Leaders Guide to LinkedI...
Events: Find event app in toolbar                     You might not think to look here…                     Find “Events” ...
Events: Search for your event                   Two reasons to search first…                   1. Event may have already b...
Events: Search results… all clear?      If you don’t find your event in search results,you’re clear to create it.    4    ...
Events: Go back and create event                      Click the                      “Create an Event” box5               ...
Events:Basic info                                   Add basic info and logo                                   Click “Creat...
Events: Describe                                                          Write a                                         ...
Events: Select industry and labels                                  See industry                                  choices ...
Events: Link to AME event reg page                          Link to                          registration                 ...
Events: Continue to next step                                Click “Continue”10               AME Leaders Guide to LinkedI...
Events: Step 3 - Share        Ways to let people know about your event11                      AME Leaders Guide to LinkedI...
Events: Step 3 - Share     In “updates” on their LinkedIn home pages,     your connections will automatically see…     “(Y...
Events: Step 3 - Share                     You can skip this step13               AME Leaders Guide to LinkedIn 1/9/12
Events: Step 3 - Share                If you use Twitter or                Facebook, why not let your                frien...
Events: Step 3 - Share               Click “Finish” and your event is               published!15                 AME Leade...
Your event is now listed in LinkedIn16                AME Leaders Guide to LinkedIn 1/9/12
Use the power of your network to promoteyour event                                       Secret weapon behind             ...
Events: promote by “sharing”     Event and description appear18                             AME Leaders Guide to LinkedIn ...
Events: promote by “sharing”          Anyone can post info about the event to         update their connections…19         ...
Events: Say what you think         Comment on         • howthis workshop/seminarwill help,         • why you will go (or w...
Events: Don’t “Post to groups”                “Post to groups” can get spammy,                …not recommended21          ...
Events: Do “Post to individuals”“Post to individuals”… very powerful…highly recommended     22                 AME Leaders...
Events: Use your network… make it personal     Personal invitations:     Networking power!                                ...
Events: promote by “sharing”                          Click “Share”24               AME Leaders Guide to LinkedIn 1/9/12
Events: Make invitations cascade throughnetworks                            If Scott RSVPs                         that he...
Events: Make invitations cascade              What’s the power of networking?                Now Scott can invite his conn...
Events: Your influence in your network                              I see Scott is attending…                             ...
Events: Your influence in your network                                       Your update appears                          ...
Events:Influence your network29               AME Leaders Guide to LinkedIn 1/9/12
End     Association for Manufacturing Excellence                   www.ame.org30               AME Leaders Guide to Linked...
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Sorry: LinkedIn "Event" app no longer exists

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Transcript of " Sorry: LinkedIn "Event" app no longer exists"

  1. 1. Marketing your AME workshop using LinkedIn’s “Events” feature AME Leaders Guide to LinkedIn1 AME Leaders Guide to LinkedIn 1/9/12
  2. 2. Events: Find event app in toolbar You might not think to look here… Find “Events” under the “More” tab in your personal toolbar Events can’t be created from a LinkedIn group2 AME Leaders Guide to LinkedIn 1/9/12
  3. 3. Events: Search for your event Two reasons to search first… 1. Event may have already been created 2. Watch for competitive events3 AME Leaders Guide to LinkedIn 1/9/12
  4. 4. Events: Search results… all clear? If you don’t find your event in search results,you’re clear to create it. 4 AME Leaders Guide to LinkedIn 1/9/12
  5. 5. Events: Go back and create event Click the “Create an Event” box5 AME Leaders Guide to LinkedIn 1/9/12
  6. 6. Events:Basic info Add basic info and logo Click “Create Event” button You will add more details in next screens6 AME Leaders Guide to LinkedIn 1/9/12
  7. 7. Events: Describe Write a description… proofread!7 AME Leaders Guide to LinkedIn 1/9/12
  8. 8. Events: Select industry and labels See industry choices (may be poor) Don’t overdo the labels8 AME Leaders Guide to LinkedIn 1/9/12
  9. 9. Events: Link to AME event reg page Link to registration page on AME website9 AME Leaders Guide to LinkedIn 1/9/12
  10. 10. Events: Continue to next step Click “Continue”10 AME Leaders Guide to LinkedIn 1/9/12
  11. 11. Events: Step 3 - Share Ways to let people know about your event11 AME Leaders Guide to LinkedIn 1/9/12
  12. 12. Events: Step 3 - Share In “updates” on their LinkedIn home pages, your connections will automatically see… “(You) organized an event…” A link to the event will be included12 AME Leaders Guide to LinkedIn 1/9/12
  13. 13. Events: Step 3 - Share You can skip this step13 AME Leaders Guide to LinkedIn 1/9/12
  14. 14. Events: Step 3 - Share If you use Twitter or Facebook, why not let your friends know now? (You’ll go to those sites by clicking the button)14 AME Leaders Guide to LinkedIn 1/9/12
  15. 15. Events: Step 3 - Share Click “Finish” and your event is published!15 AME Leaders Guide to LinkedIn 1/9/12
  16. 16. Your event is now listed in LinkedIn16 AME Leaders Guide to LinkedIn 1/9/12
  17. 17. Use the power of your network to promoteyour event Secret weapon behind the LinkedIn icon under “Share this Event” Click here17 AME Leaders Guide to LinkedIn 1/9/12
  18. 18. Events: promote by “sharing” Event and description appear18 AME Leaders Guide to LinkedIn 1/9/12
  19. 19. Events: promote by “sharing” Anyone can post info about the event to update their connections…19 AME Leaders Guide to LinkedIn 1/9/12
  20. 20. Events: Say what you think Comment on • howthis workshop/seminarwill help, • why you will go (or wish you could), • why you recommend it, Use your own words, be sincere and authentic20 AME Leaders Guide to LinkedIn 1/9/12
  21. 21. Events: Don’t “Post to groups” “Post to groups” can get spammy, …not recommended21 AME Leaders Guide to LinkedIn 1/9/12
  22. 22. Events: Do “Post to individuals”“Post to individuals”… very powerful…highly recommended 22 AME Leaders Guide to LinkedIn 1/9/12
  23. 23. Events: Use your network… make it personal Personal invitations: Networking power! Invite colleagues who would be interested Make your message personal23 AME Leaders Guide to LinkedIn 1/9/12
  24. 24. Events: promote by “sharing” Click “Share”24 AME Leaders Guide to LinkedIn 1/9/12
  25. 25. Events: Make invitations cascade throughnetworks If Scott RSVPs that he’s interested or attending, it all shows on the event page25 AME Leaders Guide to LinkedIn 1/9/12
  26. 26. Events: Make invitations cascade What’s the power of networking? Now Scott can invite his connections, they can invite theirs, …and so on, and so on, and so on…26 AME Leaders Guide to LinkedIn 1/9/12
  27. 27. Events: Your influence in your network I see Scott is attending… so do all his other connections27 AME Leaders Guide to LinkedIn 1/9/12
  28. 28. Events: Your influence in your network Your update appears on your profile28 AME Leaders Guide to LinkedIn 1/9/12
  29. 29. Events:Influence your network29 AME Leaders Guide to LinkedIn 1/9/12
  30. 30. End Association for Manufacturing Excellence www.ame.org30 AME Leaders Guide to LinkedIn 1/9/12
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